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市場調查報告書

啤酒的墨西哥市場分析

Mexico Beer Market Insights Report 2015

出版商 Canadean 商品編碼 339495
出版日期 內容資訊 英文 102 Pages
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啤酒的墨西哥市場分析 Mexico Beer Market Insights Report 2015
出版日期: 2015年08月31日 內容資訊: 英文 102 Pages
簡介

墨西哥的啤酒市場順利發展,以數量為準的市場成長率達到年度3%。大企業Corona的行銷活動、價格策略,也與FIFA世界盃的餘波互相結合,店內消費需求擴大。還有反映「外出中的」啤酒消費的擴大,金屬罐組合包的銷售額增大。在各類別中,淡啤酒在消費者全體普及擴大。

本報告提供墨西哥的啤酒市場最新趨勢及產業結構之相關詳細分析、圍繞過去5年的市場趨勢 (啤酒生產量/消費量/貿易量、市場規模 (以金額為準)、市場價格) 的實際成果值和今後的預測值、各包裝形態及消費各形態 (店內/購買消費) 詳細趨勢、啤酒市場的近來情勢、相關法規與稅制、今後的市場發展預測與課題、主要啤酒廠商 (釀造業者) 簡介等相關調查與考察。

第1章 資料修訂:概要

第2章 摘要整理

第3章 市場概況

  • 市場概況
  • 市場參數 (表格)
  • 相關法規與稅制的一覽

第4章 市場背景結構:概要

第5章 市場最新趨勢

  • 市場趨勢的說明
  • 包裝的趨勢
  • 啤酒的價格趨勢 (表格)
  • 啤酒市場資料 (表格)

第6章 啤酒製造商簡介

第7章 附錄

圖表一覽

目錄
Product Code: BRMIMX15

Summary

The Mexican market reported a positive trend with a volume increase of near 3%. FIFA World Cup boosted beer consumption in the on-premise channel after Corona's marketing efforts and price strategies. 'On the go' consumption has increased the sales of metal can multi packs.

Key Findings

  • Beer continued to fare well in the Mexican market in 2014
  • Metal can saw further growth
  • Light beer continued to penetrate larger consumer audience

Canadean's Mexico Beer Market Insights 2015 Report provides a complete overview of the Mexico beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

  • 2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts
  • Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015
  • Value by distribution channel 2010-2014, with 2015 forecasts
  • 2013-2015 selected on- / off-premise retail prices
  • Details of key beer new product launches in 2014 by company
  • Overview of the competitive landscape in the beer market, with analysis of key company performance
  • Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
  • Data is also available in excel format

Reasons To Buy

  • Gain an in-depth understanding of the dynamics and structure of the Mexico beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
  • Evaluate the current emerging trends and future growth opportunities in the Mexico beer market to support your brand development and marketing initiatives
  • Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
  • Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
  • Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
  • Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Mexico beer market
  • View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects

Table of Contents

1. Data Revisions Summary

2. Executive Summary

3. Market Context

  • 3.1. Market Context
  • 3.2. Market Parameters Tables
  • 3.3. Legislation and Taxation Tables

4. Market Background Briefing

5. Market Update

  • 5.1. Market Commentary
  • 5.2. Packaging Trends
  • 5.3. Beer Pricing Tables
  • 5.4. Beer Data Tables

6. Brewer Profiles

7. Appendix

  • 7.1. Disclaimer
  • 7.2. Methodology and Product Definitions
  • 7.3. Map

List of Tables

  • Table 1: Mexico Population Size and Growth, 1991-2017F
  • Table 2: Latin America Population Size and Growth, 2004-2015F
  • Table 3: Mexico Economic Indicators, 2006-2016F
  • Table 4: Latin America Commercial Beverage Consumption - Per Capita, 2004-2015F
  • Table 5: Latin America Commercial Beverage Consumption - Per Capita % Share, 2004-2015F
  • Table 6: Latin America Commercial Beverage Consumption - Per Capita Growth, 2005-2015F
  • Table 7: Taxation Base
  • Table 8: Legal Controls on Beer
  • Table 9: Tax Burden on Beer @ 5% Abv, 2014
  • Table 10: Leading Retail Groups for Beer 2010-2014 (number of outlets)
  • Table 11: Beer Key Facts
  • Table 12: Top 10 Beer Brands - Volume, 2012-2014
  • Table 13: Top 10 International Premium and Superpremium Beer Brands - Volume, 2012-2014
  • Table 14: Licensed Brand Owners and Licensees
  • Table 15: Beer Market Valuation (Local Currency), 2013-2015F
  • Table 16: Trade Margin Build-Up Model
  • Table 17: Selected Consumer Beer Prices: On-Premise, 2013-2015
  • Table 18: Selected Consumer Beer Prices: Off-Premise, 2013-2015
  • Table 19: Beer Production/Trade/Consumption 000 HL, 2004-2015F
  • Table 20: Beer Production/Trade/Consumption - Growth, 2004-2015F
  • Table 21: Consumption of FABs and Cider (000 HL), 2004-2015F
  • Table 22: Beer Foreign Trade By Country (Imports), 2011-2015F
  • Table 23: Beer Foreign Trade By Country (Exports), 2011-2015F
  • Table 24: Beer Market Valuation (Local Currency), 2013-2015F
  • Table 25: Beer Consumption by Local Definition, 2011-2015F
  • Table 26: Beer Consumption by Standard Price Segmentation, 2011-2015F
  • Table 27: Beer Consumption by Alcoholic Strength, 2011-2015F
  • Table 28: Beer Consumption by Type, 2011-2015F
  • Table 29: Beer Consumption by Geographic Scope, 2011-2015F
  • Table 30: Beer All Trademarks, 2010-2014
  • Table 31: Beer Brands by Local Definition, 2010-2014
  • Table 32: Beer Brands by Standard Price Segment, 2010-2014
  • Table 33: Beer Brands by Alcoholic Strength, 2010-2014
  • Table 34: Beer Brands by Type, 2010-2014
  • Table 35: Imported Brands by Origin, 2010-2014
  • Table 36: Beer Licensed Brands, 2013-2014
  • Table 37: Beer Trademark Owners, 2010-2014
  • Table 38: Beer Local Operators, 2010-2014
  • Table 39: Beer leading Brewers/Importers, 2010-2014
  • Table 40: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2011-2015F
  • Table 41: Beer Distribution: On vs Off Premise, 2011-2015F
  • Table 42: Grupo Modelo Brand Volumes 2010-2014
  • Table 43: Cerveceria Cuauhtemoc Moctezuma Brand Volumes 2010-2014
  • Table 44: Cerveceria Minerva Brand Volumes 2010-2014
  • Table 45: Comercializadora Mexico Americana Brand Volumes 2010-2014

List of Figures

  • Figure 1: Beer Leading Brewers/Importers, 2014
  • Figure 2: Beer Consumption by Pack Material/Type, 2014
  • Figure 3: Beer Distribution by Channel, 2014
  • Figure 4: Beer Consumption by Price Segment, 2014
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