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市場調查報告書

香港的啤酒市場分析:2015年

Hong Kong Beer Market Insights Report 2015

出版商 Canadean 商品編碼 339483
出版日期 內容資訊 英文 96 Pages
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香港的啤酒市場分析:2015年 Hong Kong Beer Market Insights Report 2015
出版日期: 2015年08月31日 內容資訊: 英文 96 Pages
簡介

由於消費者、觀光客的支出未成長,啤酒的消費量減少。

本報告提供香港的啤酒市場相關調查分析,以品牌、流通、包裝的詳細資料為焦點,提供主要趨勢、進出口、革新等系統性資訊。

第1章 資料修訂摘要

第2章 摘要整理

第3章 市場情況

  • 市場情況
  • 市場參數的表格
  • 法、課稅的表格

第4章 市場背景概要

第5章 市場更新

  • 市場評論
  • 新產品和照片發射
  • 包裝趨勢
  • 啤酒價格的表格
  • 啤酒資料的表格

第6章 啤酒公司簡介

第7章 附錄

圖表

目錄
Product Code: BRMIHK15

Summary

Beer declined by due to weaker consumer and tourist spending. The entry barrier for imported beer is low as there is no import tax in Hong Kong, beer from Japan and Europe were imported more. Due to the time difference with Brazil the FIFA world cup did not have much of an impact on volume as the games were either late at night or early in the morning.

Key Findings

  • Beer consumption registered a drop in 2014
  • Imported brands continued to dominate the market
  • The beer market was benefited from depreciation in some currencies

Canadean's Hong Kong Beer Market Insights 2015 Report provides a complete overview of the Hong Kong beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

  • 2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts
  • Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015
  • Value by distribution channel 2010-2014, with 2015 forecasts
  • 2013-2015 selected on- / off-premise retail prices
  • Details of key beer new product launches in 2014 by company
  • Overview of the competitive landscape in the beer market, with analysis of key company performance
  • Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
  • Data is also available in excel format

Reasons To Buy

  • Gain an in-depth understanding of the dynamics and structure of the Hong Kong beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
  • Evaluate the current emerging trends and future growth opportunities in the Hong Kong beer market to support your brand development and marketing initiatives
  • Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
  • Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
  • Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
  • Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Hong Kong beer market
  • View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects

Table of Contents

1. Data Revisions Summary

2. Executive Summary

3. Market Context

  • 3.1. Market Context
  • 3.2. Market Parameters Tables
  • 3.3. Legislation and Taxation Tables

4. Market Background Briefing

5. Market Update

  • 5.1. Market Commentary
  • 5.2. New Products and Photo Shots
  • 5.3. Packaging Trends
  • 5.4. Beer Pricing Tables
  • 5.5. Beer Data Tables

6. Brewer Profiles

7. Appendix

  • 7.1. Disclaimer
  • 7.2. Methodology and Product Definitions

List of Tables

  • Table 1: Hong Kong Population Size and Growth, 1986-2017F
  • Table 2: Population Size and Growth, 2004-2015F
  • Table 3: Hong Kong Economic Indicators, 2006-2016F
  • Table 4: Taxation Base
  • Table 5: Historical Excise Rates of Beer
  • Table 6: Legal Controls on Beer
  • Table 7: Tax Burden on Beer @ 5% Abv, 2013
  • Table 8: Leading Retail Groups for Beer 2010-2014 (number of outlets)
  • Table 9: Beer Key Facts
  • Table 10: Top 10 Beer Brands - Volume, 2012-2014
  • Table 11: Top 10 International Premium and Superpremium Beer Brands - Volume, 2012-2014
  • Table 12: Licensed Brand Owners and Licensees
  • Table 13: Beer Market Valuation (Local Currency), 2013-2015F
  • Table 15: Selected Consumer Beer Prices: On-Premise, 2013-2015
  • Table 16: Selected Consumer Beer Prices: Off-Premise, 2013-2015
  • Table 17: Beer Production/Trade/Consumption 000 HL, 2004-2015F
  • Table 18: Beer Production/Trade/Consumption - Growth, 2004-2015F
  • Table 19: Consumption of FABs and Cider (000 HL), 2004-2015F
  • Table 20: Beer Foreign Trade By Country (Imports), 2011-2015F
  • Table 21: Beer Foreign Trade By Country (Exports), 2011-2015F
  • Table 22: Beer Market Valuation (Local Currency), 2013-2015F
  • Table 23: Beer Consumption by Local Definition, 2011-2015F
  • Table 24: Beer Consumption by Standard Price Segmentation, 2011-2015F
  • Table 25: Beer Consumption by Alcoholic Strength, 2011-2015F
  • Table 26: Beer Consumption by Type, 2011-2015F
  • Table 27: Beer Consumption by Geographic Scope, 2011-2015F
  • Table 28: Beer All Trademarks, 2010-2014
  • Table 29: Beer Brands by Local Definition, 2010-2014
  • Table 30: Beer Brands by Standard Price Segment, 2010-2014
  • Table 31: Beer Brands by Alcoholic Strength, 2010-2014
  • Table 32: Beer Brands by Type, 2010-2014
  • Table 33: Imported Brands by Origin, 2010-2014
  • Table 34: Beer Licensed Brands, 2010-2014
  • Table 35: Beer Trademark Owners, 2010-2014
  • Table 36: Beer Local Operators, 2010-2014
  • Table 37: Beer leading Brewers/Importers, 2010-2014
  • Table 38: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2011-2015F
  • Table 39: Beer Distribution: On vs Off Premise, 2011-2015F
  • Table 40: HK SAR Brewery Brand Volumes 2010-2014
  • Table 41: San Miguel Brewery Hong Kong Brand Volumes 2010-2014

List of Figures

  • Figure 1: Beer Leading Brewers/Importers, 2014
  • Figure 2: Beer Consumption by Pack Material/Type, 2014
  • Figure 3: Beer Distribution by Channel, 2014
  • Figure 4: Beer Consumption by Price Segment, 2014
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