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市場調查報告書

中國的啤酒市場分析:2015年

China Beer Market Insights Report 2015

出版商 Canadean 商品編碼 339471
出版日期 內容資訊 英文 164 Pages
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中國的啤酒市場分析:2015年 China Beer Market Insights Report 2015
出版日期: 2015年08月31日 內容資訊: 英文 164 Pages
簡介

2014年的啤酒市場,由於經濟發展的減速和市場達到飽和狀態,略為減少。從主流的啤酒到高級啤酒,消費者喜好也有變化。

本報告提供中國的啤酒市場相關調查分析,以品牌、流通、包裝的詳細資料為焦點,提供主要趨勢、進出口、革新等系統性資訊。

第1章 資料修訂摘要

第2章 摘要整理

第3章 市場情況

  • 市場情況
  • 市場參數的表格
  • 法、課稅的表格

第4章 市場背景概要

第5章 市場更新

  • 市場評論
  • 新產品和照片發射
  • 包裝趨勢
  • 啤酒價格的表格
  • 啤酒資料的表格

第6章 啤酒公司簡介

第7章 附錄

圖表

目錄
Product Code: BRMICN15

Summary

The beer market fell slightly during 2014, due to a slowdown in economic growth and the market reaching saturation. There was a shift from mainstream beer to premium beer as consumers tastes have developed. Imported beer is becoming more accepted by Chinese consumers and due to price decreases over the years, however overall share remains low. Metal can continued to show great growth as consumers prefer the convenience and environmental friendliness of the product.

Key Findings

  • Beer market experienced a drop in 2014
  • Top five key brewers managed to increase their collective share of the market
  • Ref glass bottles are the dominating packaging type on the market
  • Imported beer marked an impressive growth

Canadean's China Beer Market Insights 2015 Report provides a complete overview of the China beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

  • 2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts
  • Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015
  • Value by distribution channel 2010-2014, with 2015 forecasts
  • 2013-2015 selected on- / off-premise retail prices
  • Details of key beer new product launches in 2014 by company
  • Overview of the competitive landscape in the beer market, with analysis of key company performance
  • Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
  • Data is also available in excel format

Reasons To Buy

  • Gain an in-depth understanding of the dynamics and structure of the China beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
  • Evaluate the current emerging trends and future growth opportunities in the China beer market to support your brand development and marketing initiatives
  • Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
  • Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
  • Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
  • Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the China beer market
  • View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects

Table of Contents

1. Data Revisions Summary

2. Executive Summary

3. Market Context

  • 3.1. Market Context
  • 3.2. Market Parameters Tables
  • 3.3. Legislation and Taxation Tables

4. Market Background Briefing

5. Market Update

  • 5.1. Market Commentary
  • 5.2. New Products and Photo Shots
  • 5.3. Packaging Trends
  • 5.4. Beer Pricing Tables
  • 5.5. Beer Data Tables

6. Brewer Profiles

7. Appendix

  • 7.1. Disclaimer
  • 7.2. Methodology and Product Definitions
  • 7.3. Map

List of Tables

  • Table 1: China (National Research) Population Size and Growth, 1991-2017F
  • Table 2: China (National Research) Economic Indicators, 2006-2016F
  • Table 3: Asia Commercial Beverage Consumption - Per Capita, 2004-2015F
  • Table 4: Asia Commercial Beverage Consumption - Per Capita % Share, 2004-2015F
  • Table 5: Asia Commercial Beverage Consumption - Per Capita Growth, 2005-2015F
  • Table 6: Taxation Base
  • Table 7: Historical Excise Rates of Beer
  • Table 8: Legal Controls on Beer
  • Table 9: Tax Burden on Beer @ 5% Abv, 2013
  • Table 10: Leading Retail Groups for Beer 2010-2014 (number of outlets)
  • Table 11: Beer Key Facts
  • Table 12: Top 10 Beer Brands - Volume, 2012-2014
  • Table 13: Top 10 International Premium and Superpremium Beer Brands - Volume, 2012-2014
  • Table 14: Licensed Brand Owners and Licensees
  • Table 15: Beer Market Valuation (Local Currency), 2013-2015F
  • Table 16: Trade Margin Build-Up Model
  • Table 17: Selected Consumer Beer Prices, East Region: On-Premise, 2013-2015
  • Table 18: Selected Consumer Beer Prices, North Region: Off-Premise, 2013-2015
  • Table 19: Selected Consumer Beer Prices, South Region: Off-Premise, 2013-2015
  • Table 20: Selected Consumer Beer Prices, West Region: Off-Premise, 2013-2015
  • Table 21: Selected Consumer Beer Prices, East Region: On-Premise, 2013-2015
  • Table 22: Selected Consumer Beer Prices, North Region: On-Premise, 2013-2015
  • Table 23: Selected Consumer Beer Prices, South Region: On-Premise, 2013-2015
  • Table 24: Selected Consumer Beer Prices, West Region: On-Premise, 2013-2015
  • Table 25: Beer Production/Trade/Consumption 000 HL, 2004-2015F
  • Table 26: Beer Production/Trade/Consumption - Growth, 2004-2015F
  • Table 27: Consumption of FABs and Cider (000 HL), 2004-2015F
  • Table 28: Beer Foreign Trade By Country (Imports), 2011-2015F
  • Table 29: Beer Foreign Trade By Country (Exports), 2011-2015F
  • Table 30: Beer Market Valuation (Local Currency), 2013-2015F
  • Table 31: Beer Consumption by Local Definition, 2011-2015F
  • Table 32: Beer Consumption by Standard Price Segmentation, 2011-2015F
  • Table 33: Beer Consumption by Alcoholic Strength, 2011-2015F
  • Table 34: Beer Consumption by Type, 2011-2015F
  • Table 35: Beer Consumption by Geographic Scope, 2011-2015F
  • Table 36: Beer All Trademarks, 2010-2014
  • Table 37: Beer Brands by Local Definition, 2010-2014
  • Table 38: Beer Brands by Standard Price Segment, 2010-2014
  • Table 39: Beer Brands by Alcoholic Strength, 2010-2014
  • Table 40: Beer Brands by Type, 2010-2014
  • Table 41: Imported Brands by Origin, 2010-2014
  • Table 42: Beer Licensed Brands, 2010-2014
  • Table 43: Beer Private Label Brands, 2010-2014
  • Table 44: Beer Trademark Owners, 2010-2014
  • Table 45: Beer Local Operators, 2010-2014
  • Table 46: Beer leading Brewers/Importers, 2010-2014
  • Table 47: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2011-2015F
  • Table 48: Beer Distribution: On vs Off Premise, 2011-2015F
  • Table 49: A-BInBev China Investment Co Ltd Brand Volumes 2010-2014
  • Table 50: Asahi Breweries Brand Volumes 2010-2014
  • Table 51: Asia Brewery China Brand Volumes 2010-2014
  • Table 52: Carlsberg China Brand Volumes 2010-2014
  • Table 53: Chongqing Brewery Brand Volumes 2010-2014
  • Table 54: Heineken Asia Pacific Breweries China Brand Volumes 2010-2014
  • Table 55: China Resources Snow Breweries Ltd Brand Volumes 2010-2014
  • Table 56: Guangdong Brewery Brand Volumes 2010-2014
  • Table 57: Kirin China Brand Volumes 2010-2014
  • Table 58: Suntory China Brand Volumes 2010-2014
  • Table 59: Ginsber Brewery Brand Volumes 2010-2014
  • Table 60: Henan Jinxing Brewery Brand Volumes 2010-2014
  • Table 61: Tsingtao Brand Volumes 2010-2014
  • Table 62: Yanjing Brewery Brand Volumes 2010-2014
  • Table 63: Yunnan Lancangjiang Brewery Brand Volumes 2010-2014
  • Table 64: Hebei Lanbei Alcohol Co Ltd Brand Volumes 2010-2014
  • Table 65: San Miguel China Brand Volumes 2010-2014
  • Table 66: Zhujiang Beer Group Brand Volumes 2010-2014
  • Table 67: Lanzhou Yellow River Beer Group Brand Volumes 2010-2014
  • Table 68: Shandong New Immense Brewery Brand Volumes 2010-2014
  • Table 69: Xuanhua Zhonglou Beer Co Ltd Brand Volumes 2010-2014

List of Figures

  • Figure 1: Beer Leading Brewers/Importers, 2014
  • Figure 2: Beer Consumption by Pack Material/Type, 2014
  • Figure 3: Beer Distribution by Channel, 2014
  • Figure 4: Beer Consumption by Price Segment, 2014
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