Grocery Shopping Habits: Examining the Attitudes of Young Adults
|出版日期||內容資訊||英文 88 Pages
|食品雜貨的消費趨勢：青少年層的想法分析 Grocery Shopping Habits: Examining the Attitudes of Young Adults|
|出版日期: 2015年08月31日||內容資訊: 英文 88 Pages||
本報告提供青少年層 (青壯年、青年時期前期) 和「千禧年世代」的全球食品雜貨市場上行動模式和想法與認識相關分析、青少年層的影響力和市場佔有率、共通趨勢，與其他年代的不同點等調查、這個世代的適確吸引手法考察。
Understanding the attitudes and behaviors of young adults, a generation also called 'millennials', is the key to unlocking opportunities in consumer packaged goods markets both now and over the next 30 to 40 years. Young adults can be difficult to target as this age group includes vast differences in age, lifestyle, financial power, and life goals. However, there are three universal characteristics young adults share that should inform how to tailor product development and marketing campaigns to them. These are the rise of the niche, personalization and self-expression, and informal eating.
Canadean's "Grocery Shopping Habits: Examining the Attitudes of Young Adults" report shows how brands and private labels can target young adults by examining how trends like value for money, convenience, craft, and social media are changing consumption habits. A complete overview of how and why young adults should be targeted is provided by analyzing what share of the market they account for, what unique characteristics unite this generation and set them apart from previous ones, and how these characteristics impact their day to day consumption decisions.