Cover Image
市場調查報告書

全球、地區的大趨勢:個人特性中的消費者態度與行動

Global and Regional Mega-Trends: Understanding Consumer Attitudes and Behaviors in Individuality

出版商 Canadean 商品編碼 338603
出版日期 內容資訊 英文 68 Pages
訂單完成後即時交付
價格
Back to Top
全球、地區的大趨勢:個人特性中的消費者態度與行動 Global and Regional Mega-Trends: Understanding Consumer Attitudes and Behaviors in Individuality
出版日期: 2015年08月31日 內容資訊: 英文 68 Pages
簡介

本報告提供食品、無酒精飲品、酒精飲料、個人保養用品類別的消費者意識相關資料,以全球48個國家的5萬2千名消費者為對象實施的調查結果為基礎、現在、未來的消費行為相關驗證、新產品開發機會、定位、零售策略、消費者簡介、定位等系統性資訊。

主要調查結果

簡介

個性相關大趨勢的次趨勢概要

  • 主要的次趨勢概要

時間不足和放鬆的必要性

  • 朝向花費更多的時間放鬆的方向
  • 忙碌的生活對放鬆的影響
  • 鄉愁
  • 最大化人際關係
  • 個人的空間和時間的必要性
  • 對有滿足感的飲食的慾望
  • 睡眠相關問題
  • 放鬆目的的酒精使用
  • 廠商的建議

健康和幸福相關的消費者層級

  • 消費者計劃時間不足的影響
  • 消費者的緊張狀態的原因
  • 個人保養品中名流的影響

消費習慣的調整

  • 健康的生活方式和達成方法的必要性
  • 機能飲料的增加趨勢
  • 廠商的建議

發展客戶忠誠度的方法

  • 關於消費者需求提供最新資訊的重要性
  • 成分選擇部分消費者重要
  • 消費者的健康問題
  • 消費者的自我診斷常有的誤解
  • 對廠商的建議

附錄

目錄
Product Code: CS0008AB

Summary

There is a feeling of time-scarcity among consumers who simply feel there isn't enough time in the day to do what they want. Busier and more active lifestyles, and longer working hours are leading to greater pressure on consumers, which in turn is leading to increasing level of stress. Many consumers are quickly realizing that they need to re-prioritize what is important to them, and take time out to relax and unwind at the end of the day.

Key Findings

  • Across developed and developing economies, levels of stress are rising. In developing economies, this is being brought about by the high levels of pressure being placed on people to succeed both personally and professionally - particularly younger adults
  • Consumers are becoming more aware of a range of health issues; and those related to a lack of sleep have been no exception
  • Consumers are increasingly seeking out food, beverages, and personal care products that contain ingredients with energy boosting properties to help get them through the day

Canadean's Global and Regional Mega-Trends: Understanding Consumer Attitudes and Behaviors in Individuality report is a comprehensive analysis of global attitudes in the food, soft drinks, alcoholic beverages, and personal care categories. The report details current and future expectations of behavior derived from the survey responses of 52,000 global consumers in 48 countries. As well as highlighting opportunities in new product development, there is also insight on positioning and retail strategy, besides analysis of consumer profiling and targeting.

What else does this report offer?

  • An investigation of the Individuality mega-trends and how they are presenting themselves on a global, regional, and country basis
  • Key attitudes and behaviors influencing consumption patterns globally
  • Proposals on how you should best target these global consumption patterns
  • Detailed comparisons that provide insight into regional and country attitudes towards Individuality
  • Key recommendations for manufacturers from product, targeting, and retail perspectives as they are reflected in the four main categories of food, soft drinks, alcoholic beverages, and personal care

Reasons To Buy

  • Manufacturers can design their products to meet the most pressing needs of today's consumer by understanding consumers attitudes and behaviors as captured in a unique 2015 consumer survey
  • Improve product targeting to different consumer groups through understanding how consumer opinions and perceptions are changing on topics such as relaxation, personal space and customization
  • Quickly pinpoint the best opportunities for products as data is presented in a highly visual and engaging style
  • Stay ahead of competitors and know what consumers want next with recommended actions which clearly identify how to successfully adapt product strategies to the latest trends
  • Regional and local survey data from across 48 countries helps brands to meet the needs of their specific market, as well as highlighting new countries for expansion

Table of Contents

Key findings

  • Executive Summary
  • Key findings from across the globe

Introduction to Canadean's Consumer Trend Framework

  • Introduction to Canadean's Mega-Trend framework
  • Country report coverage
  • Canadean sub-trends

Overview of sub-trends within the Connectivity Mega-Trend

  • Overview of the key sub-trends

Time scarcity and the need to relax and unwind

  • Consumer attitudes towards spending more time relaxing
  • Impact of busy lives on relaxation
  • Consumers feelings of nostalgia
  • Maximizing personal relationships
  • The need for personal space and time
  • The desire for comfort foods
  • Issues surrounding sleep-related problems
  • Use of Alcohol for relaxation purposes
  • Key recommendations for manufacturers

Consumers' level of wellbeing and happiness

  • Impact of time-scarcity of consumers' schedules
  • Factors causing consumers stress
  • Influence of celebrities in personal care

The tailoring of consumption habits

  • The need for a healthier lifestyle and ways in which to achieve this
  • Growing trend of functional beverages
  • Key recommendations for manufacturers

Ways to develop customer loyalty

  • Importance of keeping up to date with consumer needs
  • The choice of ingredient choices is important to some consumers
  • Consumers health issues
  • Self diagnosing and common misconceptions among consumers
  • Key recommendations for manufacturers

Appendix

  • About Canadean
Back to Top