Global and Regional Mega-Trends: Understanding Consumer Attitudes and Behaviors in Individuality
|出版日期||內容資訊||英文 68 Pages
|全球、地區的大趨勢：個人特性中的消費者態度與行動 Global and Regional Mega-Trends: Understanding Consumer Attitudes and Behaviors in Individuality|
|出版日期: 2015年08月31日||內容資訊: 英文 68 Pages||
There is a feeling of time-scarcity among consumers who simply feel there isn't enough time in the day to do what they want. Busier and more active lifestyles, and longer working hours are leading to greater pressure on consumers, which in turn is leading to increasing level of stress. Many consumers are quickly realizing that they need to re-prioritize what is important to them, and take time out to relax and unwind at the end of the day.
Canadean's Global and Regional Mega-Trends: Understanding Consumer Attitudes and Behaviors in Individuality report is a comprehensive analysis of global attitudes in the food, soft drinks, alcoholic beverages, and personal care categories. The report details current and future expectations of behavior derived from the survey responses of 52,000 global consumers in 48 countries. As well as highlighting opportunities in new product development, there is also insight on positioning and retail strategy, besides analysis of consumer profiling and targeting.