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市場調查報告書

消費者與市場的考察:中國的麵包店、麥片穀類市場

Consumer and Market Insights: Bakery and Cereals in China

出版商 Canadean 商品編碼 338473
出版日期 內容資訊 英文 144 Pages
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消費者與市場的考察:中國的麵包店、麥片穀類市場 Consumer and Market Insights: Bakery and Cereals in China
出版日期: 2016年10月31日 內容資訊: 英文 144 Pages
簡介

本報告提供中國的麵包店、麥片穀類市場相關調查分析、市場資料、人口統計消費模式、主要趨勢相關驗證、新產品開發、策略性建議等系統性資訊。

簡介

市場概要

  • 宏觀經濟指標
  • 國內的零售、食品服務業
  • 市場規模 (金額、數量)
  • 消費者的偏好
  • 消費實際成果與預測
  • 改買更昂貴/便宜的東西的程度
  • 其他的主要國家的比較
  • 市場規模 (數量) :各類別
  • 市場規模 (金額) 實際成果與預測:各類別
  • 勝者與輸家
  • 各分類的佔有率與市場佔有率的變化
  • 自有品牌的普及率:各類別
  • 自有品牌國內品牌的比較
  • 主要企業:各類別
  • 領導品牌:各類別

零售業者與包裝

  • 主要的零售業者
  • 主要的通路
  • 主要的通路:各類別
  • 包裝的各類型
  • 包裝封蓋/外包裝的各類型
  • 包裝的各類型,預測

人口世代消費模式

  • 消費的機會 (本來) :年齡、性別
  • 自有品牌的消費的機會:年齡、性別
  • 消費層次 (過度/過少) :年齡、性別
  • 消費頻率:消費者的各類型、年齡、性別
  • 自有品牌的消費:年齡、性別

消費者趨勢分析

  • 消費者趨勢影響消費量的程度
  • 市場規模 (數量) :各類別、趨勢
  • 主要趨勢

技術創新範例

  • 新產品銷售 (中國)
  • 新產品銷售 (全球)

建議

附錄

圖表

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目錄
Product Code: CS3028MF

Summary

The Chinese Bakery and Cereals market is forecast to register higher growth in value as well as volume terms during 2015-2020. The Cakes, Pastries and Sweet Pies category has the highest volume share in the overall Bakery and Cereals market, while Cookies (Sweet Biscuits) is forecast to register fastest value growth during 2015-2020. A significant number of Chinese consumers seek products with novel flavors and tastes. Going forwards, online sales of Bakery and Cereal products will rise with rising Internet penetration.

Key Findings

  • The Bakery and Cereals market in China is expected to grow at a CAGR of 10.3% in value terms during 2015-2020
  • The Brownie Mixes segment is expected to gain maximum share growth within the Baking Mixes category
  • The 'Packaged/Industrial Bread and Rolls' segment is expected to gain share growth within the Bread and Rolls category
  • Hypermarkets and Supermarkets and Food and Drinks Specialists are the leading distribution channels in the Chinese Bakery and Cereals market.
  • Soy Joy is the leading brand in the Cereal Bars category both in value and volume terms.
  • Flexible Packaging is the most commonly used packaging material in the Bakery and Cereals market in China.

Canadean's Consumer and Market Insights report on the Bakery and Cereals market in China provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for Baking Mixes, Baking Ingredients, Bread and Rolls, Breakfast Cereals, Cakes, Pastries and Sweet Pies, Dough Products, Cereal Bars, Energy Bars, Cookies (Sweet Biscuits), Savory Biscuits, Morning Goods with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
  • Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board, Rigid Plastics, and others; container data for: Bag/Sachet, Film, Tray and others
  • Consumer level trends: Top four consumer trends which influence Bakery and Cereals products consumption
  • Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Bakery and Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Access to analysis on products launched in the market
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents

Introduction

  • Report Scope

Country Context

  • Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile
  • Retail and foodservice figures -Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis

  • Value and volume analysis for the ChineseBakery and Cereals market
  • Impact of exchange rate fluctuations on the Chinese Bakery and Cereals market
  • Volume analysis by category
  • Market value and growth rates, by category
  • Historic and forecast value analysis by category
  • Winners and losers by categories with change in market share
  • Segment share in a category (value terms) and change in market share
  • Volume consumption analysis by gender, age, education and urbanization -at category level
  • Inter-country comparison of average price per kg by category
  • Top variants and pack size distribution analysis

Retail Landscape and Key Distribution Channels

  • Leading retailers in the Chinese Food market
  • Leading distribution channels (value terms) in the Chinese Bakery and Cereals market
  • Leading distribution channels (value terms) by category

Competitive Landscape

  • Market share of leading brands (in value and volume terms) by category and segment
  • Penetration of private label by category in the ChineseBakery and Cereals market
  • Private label growth (in value terms) compared to brands

Health and Wellness analysis

  • Value of Health and Wellness claims by category
  • Key Health and Wellness product attributes driving sales
  • Key Health and Wellness consumer benefits driving sales
  • Key Health and Wellness companies and market share

Packaging

  • Bakery and Cereals market by type of packaging material/container (in volume terms)
  • Bakery and Cereals market by type of packaging closure/outer (in volume terms)
  • Bakery and Cereals market by type of packaging, forecast (in volume terms)

Consumer trend analysis

  • Canadean's consumer trend framework and explanation of the sub-trends
  • For key trends in the Chinese Bakery and Cereals market:
  • How the trend is influencing consumption in the Chinese Bakery and Cereals market
  • How to target the trend in the Chinese Bakery and Cereals market
  • How the trend will evolve in the Chinese Bakery and Cereals market
  • Key target demographic and the rate at which the trend will evolve
  • What are the key drivers that will influence growth of Bakery and Cereals market in the future

Innovation examples

  • New products launched in the ChineseBakery and Cereals market

Appendix

  • Country context
  • Category value and volume data
  • Consumer Demographics data
  • Sector Overview
  • Segment data
  • Health and Wellness data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Health and Wellness definitions
  • Explanation of sub-trends
  • Methodology
  • About Canadean

List of Tables

  • Table 1: Country Indicators -overall food value and volume, 2015
  • Table 2: Market value analysis in CNY and US$, 2010-2020
  • Table 3: Market volume growth analysis, 2010-2020
  • Table 4: Exchange rate fluctuations: US$ to CNY
  • Table 5: Market volume growth, by category, 2015-2020
  • Table 6: Segment level analysis by category, 2015
  • Table 7: Average price per kg comparison by categories]
  • Table 8: Leading retailers
  • Table 9: Leading brands by segments, 2015
  • Table 10: Leading brands by category, 2015
  • Table 11:Key Health and Wellness product attributes driving sales, 2015
  • Table 12: Key Health and Wellness consumer benefits driving sales, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Foodservice transactions by sectors, profit and cost, 2015
  • Figure 3: Market volume analysis, 2010-2020
  • Figure 4: Market volume share analysis by c
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