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市場調查報告書

消費者與市場的考察:美國的冰淇淋市場

Consumer and Market Insights: Ice Cream in the US

出版商 GlobalData 商品編碼 338472
出版日期 內容資訊 英文 50 Pages
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消費者與市場的考察:美國的冰淇淋市場 Consumer and Market Insights: Ice Cream in the US
出版日期: 2016年11月30日 內容資訊: 英文 50 Pages
簡介

本報告提供美國的冰淇淋市場相關調查分析、市場資料、人口統計消費模式、主要趨勢相關驗證、新產品開發、策略性建議等系統性資訊。

簡介

市場概要

  • 宏觀經濟指標
  • 國內的零售、食品服務業
  • 市場規模 (金額、數量)
  • 銷售業績與預測
  • 與其他的主要國家的比較
  • 改買更昂貴/便宜的東西的程度
  • 市場規模 (數量、金額) :各類別
  • 市場規模 (金額) 實際成果與預測:各類別
  • 勝者與輸家
  • 各分類的佔有率與市場佔有率的變化
  • 自有品牌的普及率:各類別
  • 自有品牌國內品牌的比較
  • 主要企業:各類別
  • 領導品牌:各類別

零售業者與包裝

  • 主要的零售業者
  • 主要的通路
  • 主要的通路:各類別
  • 包裝的各類型
  • 包裝封蓋/外包裝的各類型
  • 包裝的各類型、預測

人口世代消費模式

  • 消費的機會 (整體) :年齡、性別
  • 自有品牌的消費的機會:年齡、性別
  • 消費層次 (過度/過少) :年齡、性別
  • 消費頻率:消費者的各類型、年齡、性別
  • 自有品牌的消費:年齡、性別

消費者趨勢分析

  • 消費者趨勢影響消費量的程度
  • 市場規模 (數量) :各類別、趨勢
  • 主要趨勢

技術創新範例

  • 新產品銷售 (美國)
  • 新產品銷售 (全球)

建議

附錄

圖表

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目錄
Product Code: CS3418MF

Summary

The US Ice Cream market is led by the 'Take-Home and Bulk Ice Cream' category as on 2015 and is forecast to register the fastest growth during 2015-2020. On-trade sales account for the majority of distribution share in the market. The 'Take-Home and Bulk Ice Cream' category has higher private label penetration than the 'Impulse Ice Cream - Single Serve' category. Nestle S.A. and Blue Bell Creameries, L.P. are the leading players in the US Ice Cream market.

Key Findings

  • The Ice Cream market in the US is forecast to grow at a CAGR of 2.7% in US$ terms during 2015-2020- The 'Take-Home and Bulk Ice Cream' category accounts for the highest Off-trade and On-trade volume consumption in the US- On-trade sales account for the majority of distribution share across all categories in the US- Drumstick is the leading brand in the 'Impulse Ice Cream - Single Serve' category in the US- Rigid Plastics is the most commonly used packaging material in the US Ice Cream market

Canadean's Consumer and Market Insights report on the Ice Cream market in the US provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • Leading players: Market share of brands and private labels, private label growth analysis during 2012-2015
  • Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists, On-trade and others in 2015
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board and Rigid Plastics; container data for: Bag/Sachet,Tub and Box

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table of Contents

Introduction

  • Report Scope

Country Context

  • Macroeconomic indicators - GDP Per Capita, Population, Consumer Price Index and Age Profile
  • Retail and foodservice analysis - Key Takeaways

Market Overview

  • Value and volume analysis for the US Ice Cream market
  • Volume analysis by category (On-trade and Off-trade analysis)
  • Market value and growth rates, by category (On-trade and Off-trade analysis)
  • Historic and forecast value analysis by category
  • Winners and losers by categories with change in market share
  • Segment share (Off-trade / On-trade) in a category (value terms) and change in market share
  • Average category level pricing

Retail Landscape and Key Distribution Channels

  • Leading retailers in the US Food market
  • Leading distribution channels (value terms) in the US Ice Cream market
  • Leading distribution channels (value terms) by category

Competitive Landscape

  • Market share of leading brands (in value) by category
  • Penetration of private label by category in the US Ice Cream market
  • Private label growth (in value terms) compared to brands

Packaging

  • Ice Cream market by type of packaging material/container (in volume terms)
  • Ice Cream market by type of packaging closure/outer (in volume terms)
  • Ice Cream market by type of packaging, forecast (in volume terms)

Appendix

  • Country context
  • Category value and volume data
  • Sector Overview
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Methodology
  • About Canadean
  • Disclaimer

List of Tables

  • Table 1: Country Indicators - overall food value and volume, 2015
  • Table 2: Market value analysis in US$, 2010-2020
  • Table 3: Market volume growth analysis, 2010-2020
  • Table 4: Market volume growth, by category, 2015-2020
  • Table 5: Market volume growth, by category (Off-trade), 2015-2020
  • Table 6: Market volume growth, by category (On-trade), 2015-2020
  • Table 7: Segment level analysis by category, 2015
  • Table 8: Average prices (US$) by category, 2015
  • Table 9: Leading retailers
  • Table 10: Leading brands by category, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Foodservice transactions by sectors, profit and cost, 2015
  • Figure 3: Market volume analysis, 2010-2020
  • Figure 4: Market volume share analysis by c
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