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市場調查報告書

香煙的馬來西亞市場

Cigarettes in Malaysia, 2017

出版商 GlobalData 商品編碼 337747
出版日期 內容資訊 英文 53 Pages
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香煙的馬來西亞市場 Cigarettes in Malaysia, 2017
出版日期: 2017年01月06日 內容資訊: 英文 53 Pages
簡介

本報告提供馬來西亞的香煙 (紙煙) 市場相關分析,提供您整體市場規模和平均每個人的消費量趨勢,主要製造商·品牌的概要·市場佔有率與最新趨勢,香煙市場的課稅·銷售法規,生產·對外貿易·價格趨勢,未來市場趨勢預測(今後9年份)等調查評估。

第1章 概要

第2章 市場規模

第3章 市場結構

第4章 廠商·品牌

第5章 稅率與零售價格

  • 稅率
  • 零售價格

第6章 抽煙人口

第7章 生產·貿易趨勢

  • 產量
  • 進口額
  • 出口額

第8章 經營上的限制

  • 廣告的限制
  • 健康相關警告
  • 其他製藥

第9章 企業簡介

第10章 未來展望·預測

第11章 附錄

圖表一覽

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目錄
Product Code: CG0268MR

Summary

The market for cigarettes in Malaysia has experienced contrasting trends in recent years. Recently the legitimate market has suffered badly from a series of price and tax increases, culminating in a combination of tax rises and a crackdown on black market activities. Malaysia is a production centre of choice for BAT, PMI and JTI to service other South East Asian regional markets, although output fell by around a third in 2013 to 17.87 billion pieces and was 16.33 billion pieces in 2015. Imports have not historically been very significant, although officially reported volumes appear unreliable.

Key Findings

The market is dominated by three major international manufacturers: BAT, JTI and PMI. British American Tobacco (BAT) Malaysia is the clear leader with a 61.2% share in 2014,leading the premium market while JTI is the leader in the value-for-money market Forecasts for 2015 remain pessimistic with a further 7.2% fall in sales expected to 9.8 billion pieces. There are no signs that the industry expects a substantial reduction in black market levels in the short term as price is such an important factor for the vast majority of consumers.

Cigarette consumption in Malaysia has fluctuated since 1990 although more recently been in sharp decline. A 9.7% fall in 2009, a 1.9% drop in 2010 and a 2.3% fall in 2011 were a result of rises in excise duty and increased non-duty paid sales. Although volumes were up by 2.7% in 2012, this was in anticipation of another tax hike at the beginning of 2013. The impact of this rise was to reduce sales by 16.2% to 12.18 billion pieces with another tax inspired fall of 13.3% to 10.56 billion pieces in 2014. Sales are set to decline again in 2015.

Reasons To Buy

Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market. Identify the areas of growth and opportunities, which will aid effective marketing planning. The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers. Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

Table of Contents

1 Overview

2 Market Size

3 Market Structure

4 Manufacturers and Brands

5 Taxation and Retail Prices

5.1. Taxation

5.2. Retail Prices

6 The Smoking Population

7 Production and Trade

7.1. Production

7.2. Imports

7.3. Exports

8 Operating Constraints

8.1. Advertising Restrictions

8.2. Health Warnings

8.3. Other Restrictions

9 Company Profiles

10 Prospects and Forecasts

11 Appendix

11.1. What is this Report About?

11.2. Time Frame

11.3. Product Category Coverage

11.4. Methodology

11.5. Disclaimer

List of Tables

  • Table 1: Cigarette Consumption, Million Pieces, 1990-2015
  • Table 2: Duty Paid and Non-Duty Paid Sales, Billion Pieces, 1996-2015
  • Table 3: Per Capita Consumption, 1990-2015
  • Table 4: Cigarette Consumption by Type, Million Pieces, 2000-2014
  • Table 5: Cigarette Consumption by Type, % Breakdown, 2000-2014
  • Table 6: Cigarette Sales by Type, % Volume, 2000-2005
  • Table 7: Cigarette Sales by Blend, % Volume, 1990-2007
  • Table 8: Cigarette Sales by Price Segment, % Volume, 2003-2009 and 2011-2014
  • Table 9: Cigarette Sales by Pack Type, % Volume, 2001-2007
  • Table 10: Manufacturer Sales and Market Shares, Million Pieces, 2000-2015
  • Table 11: Manufacturer Sales and Market Shares, % Volume, 2000-2015
  • Table 12: Market Shares of Leading Brand Families, % of Total, 2000-2013
  • Table 13: Manufacturer Share by Price Segment, Q1 2009
  • Table 14: Rates of Taxation on Cigarettes, 1986-2016
  • Table 15: Retail Prices of Selected Brands, Retail Price (MR), 2000-2015
  • Table 16: Smoking Population, 1990-2015
  • Table 17: Smoking by Age (any tobacco product), 2015
  • Table 18: Smoking Prevalence by Region, %, 1996
  • Table 19: Cigarette Production, Million Pieces, 1990-2015
  • Table 20: Imports of Cigarettes, Million Pieces, 1990-2014
  • Table 21: Cigarette Imports by Country of Origin, Million Pieces, 2000-2014
  • Table 22: Cigarette Imports by Country of Origin, %, 2000-2014
  • Table 23: Export of Cigarettes, Million Pieces, 1990-2014
  • Table 24: Cigarette Exports by Country of Destination, Million Pieces, 2000-2014
  • Table 25: Cigarette Exports by Country of Destination, %, 2000-2014
  • Table 26: Company profile: British American Tobacco (Malaysia) Bhd
  • Table 27: Company profile: JT International Bhd
  • Table 28: Company Profile: Philip Morris (Malaysia) SdnBhd
  • Table 29: Consumption Forecasts to 2025

List of Figures

  • Figure 1: Methodology
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