Cover Image
市場調查報告書

全球與各地區大趨勢 (食品·無酒精飲品·酒精飲料·個人保健產品) :了解消費者對連接性的態度·行動

Global and Regional Mega-Trends: Understanding Consumer Attitudes and Behaviors in Connectivity

出版商 Canadean 商品編碼 337525
出版日期 內容資訊 英文 70 Pages
訂單完成後即時交付
價格
Back to Top
全球與各地區大趨勢 (食品·無酒精飲品·酒精飲料·個人保健產品) :了解消費者對連接性的態度·行動 Global and Regional Mega-Trends: Understanding Consumer Attitudes and Behaviors in Connectivity
出版日期: 2015年08月18日 內容資訊: 英文 70 Pages
簡介

本報告提供食品,無酒精飲品,酒精飲料,及個人保養品分類的消費者態度整體分析,由針對全球48個國家5萬2000名消費者為對象所進行的調查結果,闡明新產品開發機會等,定位·零售策略相關考察,同時包含消費者分析定位。

主要調查結果

Canadean的大趨勢組成架構的簡介

連接性的大趨勢上次趨勢概要

家族·朋友與再次相連的必要性

  • 消費者對與家族·朋友相處時間的態度
  • 消費者的工作生命平衡
  • 廠商的建議

與消費者連接這個情況下受名人的影響

  • 跟名人的連鎖如何發展
  • 連接流行的重要性
  • 個人保養品上名人的影響
  • 消費者印象的認識
  • 廠商的建議

工匠技能如何影響消費習慣

  • 技術如何幫助新連接的建立
  • 廠商的建議

個人保養品分類的調查:科學 vs. 天然/有機

  • 研究與消費者偏好的不同種類
  • 科學性主張如何影響消費者的選擇
  • 天然·有機的主張如何影響消費者的決定
  • 廠商的建議

小規模企業是如何與消費者連接

  • 品牌與消費者更相連的需求
  • 相信日用品的消費習慣
  • 知名品牌為了與消費者更進一步交流需要什麼
  • 給廠商的建議

附錄

目錄
Product Code: CS0003AB

Summary

People are looking to connect more with family and friends, with feelings of stress and hectic lives rife. They are looking for an increasing number of quality moments and seek the enjoyments of the finer things in life. Alongside this, and just as importantly for some, establishing a connection with brands is crucial, with brands looking to capitalize on this by forming deep and long-lasting connections with consumers early on. It highlights the need for consumers to feel connected and affiliated with a certain product or brand, with the use of celebrities when promoting products one way in which brands try to reach out to consumers.

Key Findings

  • Advancements in technology has made maximizing personal relationships much easier, with consumers living in a world connected and, to an extent, governed by technology
  • Social media has been the gateway to an elevated platform in terms of linking celebrity to fan, allowing for a connection previously unavailable
  • Craft products position and pride themselves on the extra level of care, attention and dedication they provide. This is sought after by consumers who choose to have products 'the way they like it', making them feel closer to the product and the brand

Canadean's Global and Regional Mega-Trends: Understanding Consumer Attitudes and Behaviors in Connectivity report is a comprehensive analysis of global attitudes in the food, soft drinks, alcoholic beverages and personal care categories. The report details current and future expectations of behavior derived from the survey responses of 52,000 global consumers in 48 countries. As well as highlighting opportunities in new product development, there is also insight on positioning and retail strategy, besides analysis of consumer profiling and targeting.

What else does this report offer?

  • An investigation of the Connectivity consumer mega-trends and how they are presenting themselves on a global, regional, and country basis
  • Key attitudes and behaviors influencing consumption patterns globally
  • Proposals on how you should best target these global consumption patterns
  • Detailed comparisons that provide insight into regional and country attitudes towards Connectivity
  • Key recommendations for manufacturers from product, targeting and retail perspectives as they are reflected in the four main categories of food, soft drinks, alcoholic beverages and personal care.

Reasons To Buy

  • This report brings together detailed consumer analysis to provide actionable insight into the behavior of consumers. It follows a strict, yet easy to follow format, illustrating and providing the story behind the regional and country analysis
  • A comprehensive understanding of the key attitude and behaviors influencing consumption based around connection along with recommendations of how to best target the trend is provided
  • Regional comparisons granting unique insight into the varying regional and country attitudes
  • Key recommendations from a product, targeting and retail perspective and how this related to the Connectivity trend
  • Exclusive analysis from a global survey based on 48 countries, presented to ensure that the content is applied and relevant to stake-holders across the supply-chain
  • Analyze the recommended actions to align your marketing strategies with the crucial trends influencing l consumer behavior
  • Identify profitable markets and areas for product innovation
  • Understand the importance of being led by the consumer in the FMCG market and define your strategies with insight on what your customers really want
  • Gain a comprehensive knowledge of the twenty key trends and sub-trends that influence global consumption habits and develop a competitive advantage around consumer behavior trends from the start of your supply chain
  • Investigate current and forecast behavior trends in each category to identify the best opportunities to exploit
  • Access strategic recommendations around new formulation, better positioning, packaging development and targeting to determine how the trends will evolve and to future-proof your new product development

Table of Contents

Key findings

  • Executive Summary
  • Key findings from across the globe

Introduction to Canadean's Mega-Trend framework

  • Country report coverage
  • Canadean sub-trends

Overview of sub-trends within the Connectivity Mega-Trend

  • Overview of the key sub-trends

The need to re-connect with family and friends

  • Consumer attitudes towards spending time with family and friends
  • The work-life balance of consumers
  • Key recommendations for manufacturers

The impact of celebrities when it comes to consumer Connection

  • How interaction with celebrities has evolved
  • Importance of fashion in Connection
  • Influence of celebrities in personal care
  • Image-consciousness of consumers
  • Key recommendations for manufacturers

How craftsmanship affects consumption habits

  • How craft helps establish new connections
  • Key recommendations for manufacturers

Research into the Personal Care category - Science vs. Natural/ Organic

  • Different types of research and consumer preference
  • How scientific claims impact consumer choice
  • How natural and organic claims influence consumer decisions
  • Key recommendations for manufacturers

How smaller brands are connecting with consumers

  • Brands need to connect with consumers more
  • Trust in grocery shopping habits
  • What big brands need to do to interact more with consumers
  • Key recommendations for manufacturers

Appendix

  • About Canadean
Back to Top