全球與各地區大趨勢 (食品·無酒精飲品·酒精飲料·個人保健產品) :了解消費者對連接性的態度·行動
Global and Regional Mega-Trends: Understanding Consumer Attitudes and Behaviors in Connectivity
|出版日期||內容資訊||英文 70 Pages
|全球與各地區大趨勢 (食品·無酒精飲品·酒精飲料·個人保健產品) :了解消費者對連接性的態度·行動 Global and Regional Mega-Trends: Understanding Consumer Attitudes and Behaviors in Connectivity|
|出版日期: 2015年08月18日||內容資訊: 英文 70 Pages||
People are looking to connect more with family and friends, with feelings of stress and hectic lives rife. They are looking for an increasing number of quality moments and seek the enjoyments of the finer things in life. Alongside this, and just as importantly for some, establishing a connection with brands is crucial, with brands looking to capitalize on this by forming deep and long-lasting connections with consumers early on. It highlights the need for consumers to feel connected and affiliated with a certain product or brand, with the use of celebrities when promoting products one way in which brands try to reach out to consumers.
Canadean's Global and Regional Mega-Trends: Understanding Consumer Attitudes and Behaviors in Connectivity report is a comprehensive analysis of global attitudes in the food, soft drinks, alcoholic beverages and personal care categories. The report details current and future expectations of behavior derived from the survey responses of 52,000 global consumers in 48 countries. As well as highlighting opportunities in new product development, there is also insight on positioning and retail strategy, besides analysis of consumer profiling and targeting.