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市場調查報告書

消費者與市場的考察:中國的肉類市場

Consumer and Market Insights: Meat Market in China

出版商 Canadean 商品編碼 336620
出版日期 內容資訊 英文 141 Pages
商品交期: 最快1-2個工作天內
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消費者與市場的考察:中國的肉類市場 Consumer and Market Insights: Meat Market in China
出版日期: 2015年07月31日 內容資訊: 英文 141 Pages
簡介

本報告提供中國的肉類市場相關調查分析、市場資料、人口統計消費模式、主要趨勢相關驗證、新產品開發、策略性建議等系統性資訊。

簡介

市場概要

  • 宏觀經濟指標
  • 該國零售、食品服務業
  • 市場規模 (金額和數量)
  • 消費者的偏好
  • 消費實際成果與預測
  • 其他的主要國家的比較
  • 市場規模 (數量) :各類別
  • 市場規模 (金額) 的實際成果與預測:各類別
  • 勝者與敗者
  • 各分類的佔有率與市場佔有率的變化
  • 自有品牌的普及率:各類別
  • 自有品牌國內品牌的比較
  • 主要企業:各類別
  • 領導品牌:各類別

零售業者與包裝

  • 主要的零售業者
  • 主要的通路
  • 主要的通路:各類別
  • 包裝的各類型
  • 包裝封蓋/外包裝的各類型
  • 包裝的各類型,預測

人口世代消費模式

  • 消費的機會 (整體) :年齡、性別
  • 自有品牌的消費的機會:年齡、性別
  • 消費層次 (過剩/過少) :年齡、性別
  • 消費頻率:消費者的各類型、年齡、性別
  • 自有品牌的消費:年齡、性別

消費者趨勢分析

  • 消費者趨勢影響消費量的程度
  • 市場規模 (數量) :類別,各趨勢
  • 主要趨勢

技術創新範例

  • 新產品銷售 (中國)
  • 新產品銷售 (全球)

建議

附錄

圖表

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目錄
Product Code: CS2078MF

Summary

The Consumer and Market Insights: Meat Market in China report analyzes market data, demographic consumption patterns and the key trends driving the category. The report highlights innovative new product development that effectively targets the most pertinent consumer needs, and offers strategic recommendations to capitalize on evolving consumer behaviors.

Key Findings

  • Demand for store-own brands is growing at a faster pace than branded products in China, illustrating the need for products that offer value for money
  • Changes in the economical structure has resulted in a restructuring of day-to-day consumer life and their consequent behaviour, impacting on Meat consumption levels
  • The Chinese diet is becoming more in line with traditional Western diets; the rising popularity and consumption of burgers and hotdogs are a good example of this

This reportidentifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

Get access to:

  • Figures that showcase the number of times consumers of different age groups and gender consume Meat, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
  • A study of market value and volumes from 2009-2019, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will develop over the next five years.
  • The degree of influence that Canadean's20 key consumer trends have on Meat consumption, with granular analysis on the extent that the degree of influences varies by gender, age, wealth and leisure.
  • Analysis of how consumer needs will evolve in the short-to-medium term future and recommended actions on how to adapt to these evolving needs.
  • International and China-specific product innovation examples targeting key consumer needs -compare your products against top performers.

Reasons To Buy

  • Get access to Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking which offers exclusive insight into the Meat market
  • Quantify the influence of 20 consumption motivations in the Meat sector to get a deeper understanding of what is driving the market and how to alter product offerings accordingly
  • Analyse category, brand and packaging dynamics and how to compete with market leaders to provide a competitive edge to product launches

Table of Contents

Introduction

  • Classifications and definitions
  • Methodology

Market Overview

  • Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
  • National retail and foodservice figures - Key Takeouts
  • Market value and volume for the China Meat market
  • Historical and projected sales in the China Meat market
  • Degree of trade up/down-trade in the China Meat market
  • Comparison of China Meat market compared to other key countries
  • Market volume of China Meat by category
  • Historical and project market value of China Meat by category
  • Winners and losers in the China Meat market
  • Segment share of the category and change in market share in the China Meat market
  • Penetration of private label, by categories, in the China Meat market
  • Private label performance compare to national brands in the China Meat market
  • Leading companies in the China Meat market by category
  • Leading brands in the China Meat market by category

Retailer and packaging

  • Leading retailers in the China food market
  • Leading distribution channels in the China Meat market
  • Leading distribution channels by category in the China Meat market
  • China Meat market by type of packaging
  • China Meat market by type of packaging closure/outer
  • China Meat market by type of packaging, forecasted

Demographic cohort consumption patterns

  • Overall consumption occasions by age and gender in the China Meat market
  • Private Label consumption occasions by age and gender in the China Meat market
  • Under/Over-consumption levels in the China Meat market by gender and age
  • Consumption frequency by type of consumer in the China Meat market by gender and age
  • Private label consumption by age and gender and comparison to overall consumption levels in in the China Meat market

Consumer trend analysis

  • Degree of influence that consumer trends have on volume consumption in the China Meat market
  • Market volume of the China Meat market by category and trend
  • For leading trends in the China Meat market
    • Degree of influence trend has on volume by consumption by key demographic
    • How the trend is influencing consumption in the China Meat market
    • How to target the trend in the China Meat market
    • How the trend will evolve in the China Meat market

Innovation examples

  • New product examples launched in the China Meat market
  • New product examples launched in the global Meat market

Actions and Recommendations

  • How to successfully target key trends in the China Meat market

Appendix

  • Explanation of trends
  • Country context
  • Sector overview
  • Category data
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definition
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