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市場調查報告書

消費者與市場的考察:美國的鹹味零食市場

Consumer and Market Insights: Savory Snacks in the US

出版商 Canadean 商品編碼 336616
出版日期 內容資訊 英文 173 Pages
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消費者與市場的考察:美國的鹹味零食市場 Consumer and Market Insights: Savory Snacks in the US
出版日期: 2016年09月30日 內容資訊: 英文 173 Pages
簡介

本報告提供美國的鹹味零食市場相關調查分析,提供您市場資料,人口統計消費模式,主要趨勢相關驗證,並提供包含新產品開發,策略性建議等的系統性資訊。

簡介

市場概要

  • 宏觀經濟指標
  • 該國零售·食品服務業
  • 市場規模 (金額和數量)
  • 銷售業績與預測
  • 改買更貴/更便宜產品的轉換率
  • 與其他主要國家的比較
  • 市場規模 (數量) :各類別
  • 市場規模 (金額) 的實際成果與預測:各類別
  • 贏家與輸家
  • 不同分類的佔有率與市場佔有率的變化
  • 自有品牌的普及率:各類別
  • 自有品牌國內品牌的比較
  • 主要企業:各類別
  • 領導品牌:各類別

零售業者與包裝

  • 主要的零售業者
  • 主要的通路
  • 主要的通路:各類別
  • 包裝的各類型
  • 包裝封蓋/外包裝的各類型
  • 包裝的各類型,預測

人口世代消費模式

  • 消費的機會 (整體) :年齡,性別
  • 自有品牌的消費機會:年齡,性別
  • 消費層次 (過剩/過少) :年齡,性別
  • 消費頻率:消費者的各類型,年齡,性別
  • 自有品牌的消費:年齡,性別

消費者趨勢分析

  • 消費者趨勢影響消費量的程度
  • 市場規模 (數量) :類別,不同的趨勢
  • 主要趨勢

技術創新範例

  • 新產品銷售 (美國)
  • 新產品銷售 (全球)

建議

附錄

圖表

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目錄
Product Code: CS3668MF

Summary

The US is the largest savory snacks market in world, despite being the world's third most populous country, worth over US$30 billion with a volume of three kg billion as of 2015. This is due to consumers' high disposable income and busy lives, which encourage snacking throughout the day; this particularly explains young adults' high snacking occasions. The Processed Snacks and Potato Chips segments are most dominant in the market, accounting for 43.2% and 22.6% respectively. The market is forecast to grow at CAGR of 2.0% from 2015-2020 but will lose its place as the biggest Savory Snacks market in the world to India.

Key Findings

  • Processed Snacks is the biggest segment, accounting for 43.2% of the total US Savory Snacks market
  • Meat snacks will grow at a CAGR of 11.1% between 2015 and 2020; making it the fastest-growing segment in the market
  • Women have the most Savory Snacks occasions in the US at 43.6 billion, compared to men's 42.6 billion
  • Due to the US's aging population, Older Consumers have the most Savory Snacks occasions of all age groups, at 22.3% of total occasions

"Consumer and Market Insights: Savory Snacks in the US," is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the American market.

What else does this report offer?

  • Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise
  • Detailed information such as market shares and the recent developments of manufacturers and leading brands, along with company profiles
  • Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production
  • Prospects and forecasts of overall sales and consumption for 2015 to 2025

Reasons To Buy

  • Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market
  • Identify the areas of growth and opportunities, which will aid effective marketing planning
  • As consumers' product demands evolve, the dynamics between different countries also change - favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific dynamics of the US market is crucial to ensuring maximum future sales
  • The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers
  • Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future

Table of Contents

Introduction

  • Report Scope

Country Context

  • Macroeconomic indicators - GDP Per Capita, Population, Consumer Price Index and Age Profile
  • Retail and foodservice analysis - Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis

  • Value and volume analysis for the US Savory Snacks market
  • Volume analysis by category
  • Market value and growth rates, by category
  • Historic and forecast value analysis by category
  • Winners and losers by categories with change in market share
  • Segment share in a category (value terms) and change in market share
  • Volume consumption analysis by gender, age, education and urbanization - at category level
  • Inter-country comparison of average price per kg by category
  • Top variants and pack size distribution analysis
  • Retailer price dynamics

Retail Landscape and Key Distribution Channels

  • Leading retailers in the US Food market
  • Leading distribution channels (value terms) in the US Savory Snacks market
  • Leading distribution channels (value terms) by category

Competitive Landscape

  • Market share of leading brands (in value and volume terms) by category and segment
  • Penetration of private label by category in the US Savory Snacks market
  • Private label growth (in value terms) compared to brands

Health and Wellness analysis

  • Key Health and Wellness product attributes driving sales
  • Key Health and Wellness consumer benefits driving sales
  • Key Health and Wellness companies and market share

Packaging

  • Savory Snacks market by type of packaging material/container (in volume terms)
  • Savory Snacks market by type of packaging closure (in volume terms)
  • Savory Snacks market by type of packaging, forecast(in volume terms)

Demographic Cohort Consumption Patterns

  • Overall consumption occasions by age and gender in the US Savory Snacks market
  • Private Label consumption occasions by age and gender in the US Savory Snacks market
  • Under/Over-consumption levels in the US Savory Snacks market by gender and age
  • Consumption frequency by type of consumer in the US Savory Snacks market by gender and age
  • Private label consumption by age and gender and comparison to overall consumption levels in in the US Savory Snacks market

Consumer Trend Analysis

  • Degree of influence that consumer trends have on volume consumption in the US Savory Snacks market
  • Market volume of the US Savory Snacks market by category and trend
  • For leading trends in the US Savory Snacks market
  • Degree of influence trend has on volume by consumption by key demographic
  • How the trend is influencing consumption in the US Savory Snacks market
  • How to target the trend in the US Savory Snacks market
  • How the trend will evolve in the US Savory Snacks market

Examples of New Product Development

  • New products launched in the US Savory Snacks market
  • New products launched in global Savory Snacks market

Actions and Recommendations

  • How to successfully target key trends in the US Savory Snacks market

Appendix

  • Country context
  • Category value and volume data
  • Consumer Demographics data
  • Pricing data
  • Sector Overview
  • Health and Wellness data
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Health and Wellness definitions
  • Channel definitions
  • Explanation of sub-trends
  • Market Data Methodology
  • Consumer Data Methodology
  • About Canadean

List of Tables

  • Table 1: Country Indicators - overall food value and volume, 2015
  • Table 2: Market value analysis in US$, 2010-2020
  • Table 3: Market volume growth analysis, 2010-2020
  • Table 4: Market volume growth, by category, 2015-2020
  • Table 5: Inter-country volume and growth analysis, 2010-2020
  • Table 6: Market volume growth, by category (Off-trade), 2015-2020
  • Table 7: Market volume growth, by category (On-trade), 2015-2020
  • Table 8: Segment level analysis by category, 2015
  • Table 9: Average Price per Kg comparison by categories
  • Table 10: Retailer Price Dynamics (includes % difference from average price)
  • Table 11: Leading retailers
  • Table 12: Leading brands by segments, 2015
  • Table 13: Leading brands by category, 2015
  • Table 14: Key Health and Wellness product attributes driving sales, 2015
  • Table 15: Key Health and Wellness consumer benefits driving sales, 2015
  • Table 16: Over/ under consumption by gender and age, 2015
  • Table 17: Level of influence of a consumer survey trend on consumption by volume, 2015
  • Table 18: Level of influence of a consumer survey trend on consumption by category volume , 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Foodservice transactions by sectors, profit and cost, 2015
  • Figure 3: Market volume analysis, 2010-2020
  • Figure 4: Market volume share analysis by categories, 2015
  • Figure 5: Market value growth analysis by category, 2010-2020
  • Figure 6: Historic and forecast value analysis by category, 2010-2020
  • Figure 7: Change in market share by category, 2015-2020
  • Figure 8: Category volume consumption by age, gender, education and urbanisation,2015
  • Figure 9: Leading distribution channels, overall Food, 2011-2014
  • Figure 10: Leading distribution channels, overall Savory Snacks market, 2015
  • Figure 11: Leading distribution channels by category, 2015
  • Figure 12: Brand share analysis by category (by value and volume), 2015
  • Figure 13: Private label penetration by categories, 2015
  • Figure 14: Private label and brand share growth, 2012-2015
  • Figure 15: Value of key Health and Wellness claims, by category, 2010-2020
  • Figure 16: Leading Health and Wellness companies by category, 2015
  • Figure 17: Packaging analysis - key packaging material, type, closure, 2015
  • Figure 18: Growth in key packaging material, type, closure, 2015-2020
  • Figure 19: Consumption occasions by gender and age, 2015
  • Figure 20: Private label occasions by gender and age, 2015
  • Figure 21: Heavy, medium, or light consumption by gender, 2015
  • Figure 22: Heavy, medium, or light consumption by age, 2015
  • Figure 23: Private label consumption by age group compared to overall market consumption by age, 2015
  • Figure 24: Influence of a trend on consumption - by gender, age, income group and leisure time
  • Figure 25: Innovative new product launch - global and country specific
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