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市場調查報告書

消費者與市場的考察:中國的鹹味零食市場

Consumer and Market Insights: Savory Snacks in China

出版商 Canadean 商品編碼 336613
出版日期 內容資訊 英文 170 Pages
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消費者與市場的考察:中國的鹹味零食市場 Consumer and Market Insights: Savory Snacks in China
出版日期: 2016年10月05日 內容資訊: 英文 170 Pages
簡介

本報告提供中國的鹹味零食市場相關調查分析,提供您市場資料,人口統計消費模式,主要趨勢相關驗證,並提供包含新產品開發,策略性建議等的系統性資訊。

簡介

市場概要

  • 宏觀經濟指標
  • 該國零售·食品服務業
  • 市場規模 (金額和數量)
  • 銷售業績與預測
  • 改買更貴/更便宜產品的轉換率
  • 與其他主要國家的比較
  • 市場規模 (數量) :各類別
  • 市場規模 (金額) 的實際成果與預測:各類別
  • 贏家與輸家
  • 不同分類的佔有率與市場佔有率的變化
  • 自有品牌的普及率:各類別
  • 自有品牌國內品牌的比較
  • 主要企業:各類別
  • 領導品牌:各類別

零售業者與包裝

  • 主要的零售業者
  • 主要的通路
  • 主要的通路:各類別
  • 包裝的各類型
  • 包裝封蓋/外包裝的各類型
  • 包裝的各類型,預測

人口世代消費模式

  • 消費的機會 (整體) :年齡,性別
  • 自有品牌的消費機會:年齡,性別
  • 消費層次 (過剩/過少) :年齡,性別
  • 消費頻率:消費者的各類型,年齡,性別
  • 自有品牌的消費:年齡,性別

消費者趨勢分析

  • 消費者趨勢影響消費量的程度
  • 市場規模 (數量) :類別,不同的趨勢
  • 主要趨勢

技術創新範例

  • 新產品銷售 (中國)
  • 新產品銷售 (全球)

建議

附錄

圖表

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目錄
Product Code: CS3628MF

Summary

Consumer and Market Insights: Savory Snacks Market in China provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

  • The Savory Snacks market in China will register higher growth in value terms during 2015-2020 compared to 2010-2015
  • China is the third largest Savory Snacks market globally in volume terms
  • The Nuts and Seeds category is forecast to gain maximum market share during 2015-2020
  • Pre-Mid-Lifers account for the majority of Meat Snacks consumption

Consumer and Market Insights: Savory Snacks Market in China identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

  • Key consumer demographic groups driving consumption within the Chinese market. The figures showcase the number of times consumers of specific ages and gender consume Savory Snacks, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
  • A study of market value and volumes over 2010-2020 for China, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the next five years
  • The degree of influence that the 20 key consumer trends identified by Canadean have on Savory Snacks consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
  • Examples of international and China-specific product innovation targeting key consumer needs

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Chinese Savory Snacks consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Savory Snacks sector. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

Introduction

  • Report Scope

Country Context

  • Macroeconomic indicators - GDP Per Capita, Population, Consumer Price Index and Age Profile
  • Retail and foodservice analysis - Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis

  • Value and volume analysis for the Chinese Savory Snacks market
  • Impact of exchange rate fluctuations on the Chinese Savory Snacks market
  • Volume analysis by category
  • Market value and growth rates, by category
  • Historic and forecast value analysis by category
  • Winners and losers by categories with change in market share
  • Segment share in a category (value terms) and change in market share
  • Volume consumption analysis by gender, age, education and urbanization - at category level
  • Inter-country comparison of Average Unit Price by category
  • Top variants and pack size distribution analysis
  • Retailer Price Dynamics (includes % difference from average price)

Retail Landscape and Key Distribution Channels

  • Leading retailers in China's Food market
  • Leading distribution channels (value terms) in the Chinese Savory Snacks market
  • Leading distribution channels (value terms) by category

Competitive Landscape

  • Market share of leading brands (in value and volume terms) by category and segment
  • Penetration of private label by category in the Chinese Savory Snacks market
  • Private label growth (in value terms) compared to brands

Health and Wellness analysis

  • Key Health and Wellness product attributes driving sales
  • Key Health and Wellness consumer benefits driving sales
  • Key Health and Wellness companies and market share

Packaging

  • Savory Snacks market by type of packaging material/container (in volume terms)
  • Savory Snacks market by type of packaging closure (in volume terms)
  • Savory Snacks market by type of packaging, forecast(in volume terms)

Demographic Cohort Consumption Patterns

  • Overall consumption occasions by age and gender in the Chinese Savory Snacks market
  • Private Label consumption occasions by age and gender in the Chinese Savory Snacks market
  • Under/Over-consumption levels in the Chinese Savory Snacks market by gender and age
  • Consumption frequency by type of consumer in the Chinese Savory Snacks market by gender and age
  • Private label consumption by age and gender and comparison to overall consumption levels in in the Chinese Savory Snacks market

Consumer trend analysis

  • Canadean's consumer trend framework and explanation of the sub-trends
  • For key trends in China's Savory Snacks market:
  • How the trend is influencing consumption in China's Savory Snacks market
  • How to target the trend in China's Savory Snacks market
  • How the trend will evolve in China's Savory Snacks market
  • Key target demographic and the rate and which the trend will evolve
  • What are the key drivers that will influence growth of Savory Snacks market in the future

Examples of New Product Development

  • New products launched in China's Savory Snacks market
  • New products launched in global Savory Snacks market

Actions and Recommendations

  • How to successfully target key trends in the Chinese Savory Snacks market

Appendix

  • Country context
  • Category value and volume data
  • Consumer Demographics data
  • Sector Overview
  • Health and Wellness data
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Health and Wellness definitions
  • Explanation of sub-trends
  • Market Data Methodology.
  • Consumer Data Methodology
  • About Canadean

List of Tables

  • Table 1: Country Indicators - overall food value and volume, 2015
  • Table 2: Market value analysis in CNY and US$, 2010-2020
  • Table 3:Market volume growth analysis, 2010-2020
  • Table 4: Market volume growth, by category, 2015-2020
  • Table 5: Exchange rate fluctuations: US$ to CNY
  • Table 6: Inter-country volume and growth analysis, 2010-2020
  • Table 7: Segment level analysis by category, 2015
  • Table 8: Average Price per Kg comparison by categories
  • Table 9: Retailer Price Dynamics (includes % difference from average price)
  • Table 10: Leading retailers
  • Table 11: Leading brands by segments, 2015
  • Table 12: Leading brands by category, 2015
  • Table 13: Key Health and Wellness product attributes driving sales, 2015
  • Table 14: Key Health and Wellness consumer benefits driving sales, 2015
  • Table 15: Over/ under consumption by gender and age, 2015
  • Table 16: Level of influence of a consumer survey trend on consumption by volume, 2015
  • Table 17: Level of influence of a consumer survey trend on consumption by category volume , 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Foodservice transactions by sectors, profit and cost, 2015
  • Figure 3: Market volume share analysis by category, 2015
  • Figure 4: Historic and forecast value analysis by category, 2010-2020
  • Figure 5: Change in market share by category, 2015-2020
  • Figure 6: Category volume consumption by age, gender, education and urbanisation,2015
  • Figure 7: Leading distribution channels, overall Food, 2011-2014
  • Figure 8: Leading distribution channels by category, 2015
  • Figure 9: Brand share analysis by category (by value and volume), 2015
  • Figure 10: Private label penetration by categories, 2015
  • Figure 11: Private label and brand share growth, 2012-2015
  • Figure 12: Value of key Health and Wellness claims, by category, 2010-2020
  • Figure 13: Leading Health and Wellness companies by category, 2015
  • Figure 14: Packaging analysis - key packaging material, type, closure, 2015
  • Figure 15: Growth in key packaging material, type, closure, 2015-2020
  • Figure 16: Consumption occasions by gender and age, 2015
  • Figure 17: Private label occasions by gender and age, 2015
  • Figure 18: Heavy, medium, or light consumption by gender, 2015 Figure 19: Heavy, medium, or light consumption by age, 2015
  • Figure 20: Private label consumption by age group compared to overall market consumption by age, 2015
  • Figure 21: Influence of a trend on consumption - by gender, age, income group and leisure time
  • Figure 22: Innovative new product launch - global and country specific
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