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市場調查報告書

消費者與市場的考察:日本的葡萄酒市場

Consumer and Market Insights: Wine in Japan

出版商 Canadean 商品編碼 336216
出版日期 內容資訊 英文 68 Pages
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消費者與市場的考察:日本的葡萄酒市場 Consumer and Market Insights: Wine in Japan
出版日期: 2016年09月30日 內容資訊: 英文 68 Pages
簡介

本報告提供日本的葡萄酒市場相關調查分析、市場規模 (金額、數量) ,加上領導品牌、最有力的通路、包裝材料、容器的消費等系統性資訊。

簡介

市場概要

  • 宏觀經濟指標
  • 該國零售、食品服務業
  • 市場規模 (金額、數量)
  • 消費實際成果與預測
  • 汰換成更貴/便宜的東西的程度
  • 市場規模 (數量) :各類別
  • 市場規模 (金額) 實際成果與預測:各類別
  • 勝者與敗者
  • 各分類的佔有率與市場佔有率的變化
  • 各分類的價格設定

零售業者與包裝

  • 主要的零售業者
  • 主要的通路
  • 主要的通路:各類別
  • 包裝的各類型
  • 封蓋/外包裝的各類型
  • 包裝的各類型、預測
  • 自有品牌的實際成果比較
  • 主要企業:各類別
  • 領導品牌:各類別

消費者趨勢分析

  • 消費者趨勢架構
  • 主要的市場趨勢
  • 主要的推動市場要素

技術創新範例

  • 新產品銷售

附錄

圖表

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目錄
Product Code: CS3994MF

Summary

The Wine market in Japan is analyzed to be growing at a higher growth rate during 2010 - 2015. Depreciation of Japanese Yen (JPY) against US$ have slightly affected the market growth and consumption pattern. However, with relatively stable exchange rates projected during 2015-2020, the Wine market will also revive and grow at a moderate rate. Overall, Still Wine is estimated to be the most dominant and fastest growing category during 2015 - 2020. Consumer trends such as Single Lifestyle and Environmental Responsibility have influenced product consumption in the current scenario.

Key Findings

  • Of the three categories analyzed, Still Wine will be largest as well as fastest growing value category, registering a CAGR of 5.2% during 2015-2020
  • Sales through On-trade transactions account for nearly half of the overall Wine distribution in Japan
  • Davide Campari-Milano S.p.A. and Mercian Corporation are the leading market players in the country
  • Glass is the only packaging material used in the Japanese Wine market
  • Going ahead, demand for private label products and the emerging concept of sommelier services by online retailers will contribute to the market growth over the next five years

Canadean's Consumer and Market Insights report on the Wine market in Japan provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • Leading players: Market share of brands from 2012-2015
  • Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass; container data for: Bottle
  • Consumer level trends: Top four consumer trends which influence Wine products consumption
  • Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Wine products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Access to analysis on products launched in the market
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents

Introduction

  • Report Scope

Country Context

  • Macroeconomic indicators - GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

  • Value and volume analysis for the Japanese Wine market
  • Impact of exchange rate fluctuations on the Japanese Wine market
  • Volume analysis by category
  • Market value and growth rates, by category
  • Historic and forecast value analysis by category
  • Winners and losers by categories with change in market share
  • Segment share in a category (value terms) and change in market share
  • Average category level pricing

Retail Landscape and Key Distribution Channels

  • Leading retailers in the Japanese Wine and Spirits market
  • Leading distribution channels (volume terms) in the Japanese Wine market
  • Leading distribution channels ((volume terms) by category

Competitive Landscape

  • Market share of leading brands (in volume terms) by category

Packaging

  • Wine market by type of packaging material/container (in volume terms)
  • Wine market by type of packaging closure/outer (in volume terms)
  • Wine market by type of packaging, forecast(in volume terms)

Consumer trend analysis

  • Canadean's consumer trend framework and explanation of the sub-trends
  • For key trends in Japan's Wine market:
  • How the trend is influencing consumption in Japan's Wine market
  • How to target the trend in Japan's Wine market
  • How the trend will evolve in Japan's Wine market
  • Key target demographic and the rate at which the trend will evolve
  • What are the key drivers that will influence growth of Wine market in the future

Examples of New Product Development

  • New products launched in Japan's Wine market

Appendix

  • Country context
  • Category value and volume data
  • Sector Overview
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Explanation of sub-trends
  • Methodology
  • About Canadean

List of Tables

  • Table 1: Market value analysis in JPY and US$, 2010-2020
  • Table 2: Market volume growth analysis, 2010-2020
  • Table 3: Exchange rate fluctuations: US$ to JPY
  • Table 4: Market volume growth, by category, 2015-2020
  • Table 5: Segment level analysis by category, 2015
  • Table 6: Average price per litre comparison by categories
  • Table 7: Leading retailers
  • Table 8: Leading brands by category, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Market volume analysis, 2010-2020
  • Figure 3: Market volume share analysis by category, 2015
  • Figure 4: Market value growth analysis by category, 2010-2020
  • Figure 5: Historic and forecast value analysis by category, 2010-2020
  • Figure 6: Change in market share by category, 2015-2020
  • Figure 7: Leading distribution channels, overall Wine and Spirits, 2012-2015
  • Figure 8: Leading distribution channels, overall Wine market, 2015
  • Figure 9: Leading distribution channels by category, 2015
  • Figure 10: Brand share analysis by category (by volume), 2015
  • Figure 11: Packaging analysis - key packaging material, container, closure and outer type, 2015
  • Figure 12: Growth in key packaging material, container, closure and outer type, 2015-2020
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