Cover Image
市場調查報告書

消費者與市場的考察:泰國的冰淇淋市場

Consumer and Market Insights: Ice Cream in Thailand

出版商 Canadean 商品編碼 336205
出版日期 內容資訊 英文 52 Pages
訂單完成後即時交付
價格
Back to Top
消費者與市場的考察:泰國的冰淇淋市場 Consumer and Market Insights: Ice Cream in Thailand
出版日期: 2016年12月31日 內容資訊: 英文 52 Pages
簡介

本報告提供泰國的冰淇淋市場相關調查分析、市場規模 (金額、數量) ,加上領導品牌、最有力的通路、包裝材料、容器的消費等系統性資訊。

簡介

市場概要

  • 宏觀經濟指標
  • 該國零售、食品服務業
  • 市場規模 (金額、數量)
  • 消費實際成果與預測
  • 汰換成更貴/便宜的東西的程度
  • 市場規模 (數量) :各類別
  • 市場規模 (金額) 實際成果與預測:各類別
  • 勝者與敗者
  • 各分類的佔有率與市場佔有率的變化
  • 各分類的價格設定

零售業者與包裝

  • 主要的零售業者
  • 主要的通路
  • 主要的通路:各類別
  • 包裝的各類型
  • 封蓋/外包裝的各類型
  • 包裝的各類型、預測
  • 自有品牌的實際成果比較
  • 主要企業:各類別
  • 領導品牌:各類別

消費者趨勢分析

  • 消費者趨勢架構
  • 主要的市場趨勢
  • 主要的推動市場要素

技術創新範例

  • 新產品銷售

附錄

圖表

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: CS3413MF

Summary

Thailand's Ice Cream market is expected to register high growth in both THB and US$ terms during 2015-2020. The market is led by the 'Impulse Ice Cream-Single Serve' category and is also forecast to register the fastest growth in value terms during 2015-2020. On-trade sales account for the highest share in the distribution of Ice Cream products in the market. Unilever PLC and Nestle S.A. are the leading players in the market. The 'Impulse Ice Cream - Single Serve' category has higher private label penetration than the 'Take-Home and Bulk Ice Cream' category in the country.

Key Findings

  • Of the three categories analyzed, 'Impulse Ice Cream - Single Serve' is forecast to register fastest growth, registering a CAGR of 12.4% during 2015-2020
  • On-trade sales account for the majority of distribution share in Artisanal Ice Cream and 'Take-Home and Bulk Ice Cream' categories in Thailand
  • Private label products in the 'Impulse Ice Cream - Single Serve' category registered faster growth than the 'Take-Home and Bulk Ice Cream' category during 2012-2015
  • The use of Flexible Packaging is forecast to register fastest growth during 2015-2020

Consumer and Market Insights report on the Ice Cream market in Thailand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • Leading players: Market share of brands and private labels, private label growth analysis during 2012-2015
  • Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists, On-trade and others in 2015
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board and Rigid

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table of Contents

Introduction

  • Report Scope

Country Context

  • Macroeconomic indicators - GDP Per Capita, Population, Consumer Price Index and Age Profile
  • Retail and foodservice analysis - Key Takeaways

Market Overview

  • Value and volume analysis for Thailand's Ice Cream market
  • Impact of exchange rate fluctuations on Thailand's Ice Cream market
  • Degree of trade up/down in Thailand's Ice Cream market (On-trade and Off-trade)
  • Volume analysis by category (On-trade and Off-trade analysis)
  • Market value and growth rates, by category (On-trade and Off-trade analysis)
  • Historic and forecast value analysis by category
  • Winners and losers by categories with change in market share
  • Segment share (Off-trade / On-trade) in a category (value terms) and change in market share
  • Average category level pricing

Retail Landscape and Key Distribution Channels

  • Leading retailers in Thailand's Food market
  • Leading distribution channels (value terms) in Thailand's Ice Cream market
  • Leading distribution channels (value terms) by category

Competitive Landscape

  • Market share of leading brands (in value) by category
  • Penetration of private label by category in Thailand's Ice Cream market
  • Private label growth (in value terms) compared to brands

Packaging

  • Ice Cream market by type of packaging material/container (in volume terms)
  • Ice Cream market by type of packaging closure/outer (in volume terms)
  • Ice Cream market by type of packaging, forecast (in volume terms)

Appendix

  • Country context
  • Category value and volume data
  • Sector Overview
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Methodology
  • Disclaimer

List of Tables

  • Table 1: Country Indicators - overall food value and volume, 2015
  • Table 2: Market value analysis in US$, 2010-2020
  • Table 3: Market volume growth analysis, 2010-2020
  • Table 4: Exchange rate fluctuations: US$ to THB
  • Table 5: Market volume growth, by category, 2015-2020
  • Table 6: Market volume growth, by category (Off-trade), 2015-2020
  • Table 7: Market volume growth, by category (On-trade), 2015-2020
  • Table 8: Segment level analysis by category, 2015
  • Table 9: Average prices (THB and US$) by category, 2015
  • Table 10: Leading retailers
  • Table 11: Leading brands by category, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Foodservice transactions by sectors, profit and cost, 2015
  • Figure 3: Market volume analysis, 2010-2020
  • Figure 4: Consumers purchase behavior - Trading up/down (Off-trade), 2015
  • Figure 5: Consumers purchase behavior - Trading up/down (On-trade), 2015
  • Figure 6: Market volume share analysis by category, 2015
  • Figure 7: Market value growth analysis by category (Off-trade), 2010-2020
  • Figure 8: Market value growth analysis by category (On-trade), 2010-2020
  • Figure 9: Historic and forecast value analysis by category, 2010-2020
  • Figure 10: Change in market share by category, 2015-2020
  • Figure 11: Leading distribution channels, overall Food, 2011-2014
  • Figure 12: Leading distribution channels, overall Ice Cream market, 2015
  • Figure 13: Leading distribution channels by category, 2015
  • Figure 14: Brand share analysis by category (by value), 2015
  • Figure 15: Private label penetration by category, 2015
  • Figure 16: Private label and brand share growth, 2012-2015
  • Figure 17: Packaging analysis - key packaging material, container, closure and outer type, 2015
  • Figure 18: Growth in key packaging material, container, closure and outer type, 2015-2020
Back to Top