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市場調查報告書

消費者與市場的考察:泰國的冰淇淋市場

Consumer and Market Insights: Ice Cream Market in Thailand

出版商 Canadean 商品編碼 336205
出版日期 內容資訊 英文 59 Pages
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消費者與市場的考察:泰國的冰淇淋市場 Consumer and Market Insights: Ice Cream Market in Thailand
出版日期: 2015年07月29日 內容資訊: 英文 59 Pages
簡介

本報告提供泰國的冰淇淋市場相關調查分析、市場規模 (金額、數量) ,加上領導品牌、最有力的通路、包裝材料、容器的消費等系統性資訊。

簡介

市場概要

  • 宏觀經濟指標
  • 該國零售、食品服務業
  • 市場規模 (金額、數量)
  • 消費實際成果與預測
  • 汰換成更貴/便宜的東西的程度
  • 市場規模 (數量) :各類別
  • 市場規模 (金額) 實際成果與預測:各類別
  • 勝者與敗者
  • 各分類的佔有率與市場佔有率的變化
  • 各分類的價格設定

零售業者與包裝

  • 主要的零售業者
  • 主要的通路
  • 主要的通路:各類別
  • 包裝的各類型
  • 封蓋/外包裝的各類型
  • 包裝的各類型、預測
  • 自有品牌的實際成果比較
  • 主要企業:各類別
  • 領導品牌:各類別

消費者趨勢分析

  • 消費者趨勢架構
  • 主要的市場趨勢
  • 主要的推動市場要素

技術創新範例

  • 新產品銷售

附錄

圖表

目錄
Product Code: CS1963MF

Summary

The Consumer and Market Insights: Ice Cream Market in Thailand report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings

  • Busy lifestyles and rapid urbanization will drive the packaged goods market in Thailand
  • Ice Cream market in Thailand will register high growth in value terms during 2014-2019
  • Rising food price inflation will strengthen the demand for value products
  • Hypermarkets and Supermarkets is the leading distribution channel in Thailand's Food market
  • Flexible Packaging is the most used packaging material while Bag/Sachet is the most commonly used container type in the Ice Cream market in Thailand
  • Magnum is the leading brand in the Impulse Ice Cream - Single Serve category

The report on the Ice Cream sector in Thailand provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2014-2019
  • Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, Take-home and Bulk Ice Cream, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
  • Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014
  • Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more
  • Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others
  • Consumer level trends: Top four consumer trends which influence Ice Cream consumption
  • Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Ice Cream consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents

Introduction

  • Report introduction and definitions

Market Overview

  • Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
  • National retail and foodservice figures - Key Takeouts
  • Market value and volume for the Thailand Ice Cream market
  • Historical and projected consumption in the Thailand Ice Cream market
  • Degree of trade up/down-trade in the Thailand Ice Cream market
  • Market volume of Thailand Ice Cream by category
  • Historical and project market value of Thailand Ice Cream by category
  • Winners and losers in the Thailand Ice Cream market
  • Segment share of the category and change in market share in the Thailand Ice Cream market
  • Category level pricing in the Thailand Ice Cream market

Retailer and packaging

  • Leading retailers in the Thailand food market
  • Leading distribution channels in the Thailand Ice Cream market
  • Leading distribution channels by category in the Thailand Ice Cream market
  • Thailand Ice Cream market by type of packaging
  • Thailand Ice Cream market by type of packaging closure/outer
  • Thailand Ice Cream market by type of packaging, forecasted
  • Private label performance compared to national brands in the Thailand Ice Cream market
  • Leading companies in the Thailand Ice Cream market by category
  • Leading brands in the Thailand Ice Cream market by category

Consumer trend analysis

  • Canadean's consumer trend framework and explanation of the sub-trends
  • For key trends in the Thailand Ice Cream market
    • How the trend is influencing consumption in the Thailand Ice Cream market
    • How to target the trend in the Thailand Ice Cream market
    • How the trend will evolve in the Thailand Ice Cream market
    • Key target demographic and the rate and which the trend will evolve
  • Key drivers in the market that will increasingly influence consumption

Innovation examples

  • New product examples launched in the Thailand Ice Cream market

Appendix

  • Country context
  • Sector overview
  • Category data
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Methodology
  • About Canadean

List of Tables

  • Table 1: Country indicators - overall food value and volume, 2014
  • Table 2: Market value analysis in THB and USD, 2009-2019
  • Table 3: Market volume growth analysis, 2014-2019
  • Table 4: Average prices (THB) by category, 2014
  • Table 5: Segment level analysis by category, 2014
  • Table 6: Leading retailers and store count
  • Table 7: Leading brands by category, 2014

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
  • Figure 2: Foodservice transactions by sectors, profit and cost, 2014
  • Figure 3: Market value (THB, USD) and volume analysis, 2009-2019
  • Figure 4: Consumers purchase behavior - Trading up/down, 2014
  • Figure 5: Market volume share analysis by categories, 2014
  • Figure 6: Growth analysis by category, 2009-2019
  • Figure 7: Change in market share by category, 2014-2019
  • Figure 8: Leading distribution channels, overall food, 2010-2013
  • Figure 9: Leading distribution channels by category, 2014
  • Figure 10: Packaging analysis - key packaging material, type, closure and outer, 2014
  • Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
  • Figure 12: Brand share growth, 2011-2014
  • Figure 13: Brand share analysis by categories, 2014
  • Figure 14: Examples - new product development
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