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市場調查報告書

消費者與市場的考察:土耳其的糖果零食市場

Consumer and Market Insights: Confectionery in Turkey

出版商 Canadean 商品編碼 336194
出版日期 內容資訊 英文 92 Pages
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消費者與市場的考察:土耳其的糖果零食市場 Consumer and Market Insights: Confectionery in Turkey
出版日期: 2016年05月31日 內容資訊: 英文 92 Pages
簡介

土耳其的糖果零食市場,預計2014年∼2019年以金額6.5%,以數量5.7%的年複合成長率成長。

本報告提供土耳其的糖果零食市場相關調查分析、市場規模 (金額、數量) ,加上領導品牌、最有力的通路,也包含包裝材料/容器的消費等系統性資訊。

簡介

市場概要

  • 宏觀經濟指標
  • 該國零售、食品服務業
  • 市值和數量
  • 消費實際成果與預測
  • 汰換成更貴/便宜的東西的程度
  • 數量:各類別
  • 市值的實際成果與預測:各類別
  • 勝者與敗者
  • 各分類的佔有率與市場佔有率的變化
  • 各分類的價格設定

零售業者與包裝

  • 主要的零售業者
  • 主要的通路
  • 主要的通路:各類別
  • 材料/容器的各類型
  • 封蓋/外包裝的各類型
  • 包裝的各類型,預測
  • 主要品牌:各類別

消費者趨勢分析

  • 消費者趨勢架構
  • 主要的市場趨勢
  • 主要的推動市場要素

技術創新範例

  • 新產品銷售

附錄

圖表

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目錄
Product Code: CS3214MF

Summary

The Confectionery market in Turkey is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015 due to stable economic growth coupled with a large young population. Chocolate is the leading value category and also forecast to register the fastest growth during 2015-2020. Confectionery consumption among Turks is mainly influenced by the Premiumization and Indulgence and the Weight Management consumer trends.

Key Findings

  • The Confectionery market in Turkey will register higher growth in value terms during 2010-2015 compared to 2015-2020
  • The Chocolate category has the largest volume share in the overall Confectionery market
  • Hypermarkets and Supermarkets is the leading distribution channel in Turkey's Food market.
  • Flexible Packaging is the most commonly used packaging material in the Confectionery market in Turkey.

Canadean's Consumer and Market Insights report on the Confectionery market in Turkey provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for Chocolate, Gum and Sugar Confectionery with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
  • Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board, Rigid Plastics, and others; container data for: Bag/Sachet, Foil, Film, Box, and others
  • Consumer level trends: Top four consumer trends which influence Confectionery products consumption
  • Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Access to analysis on products launched in the market
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents

Introduction

  • Report Scope

Country Context

  • Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile
  • Retail and foodservice figures -Key Takeaways

Market Overview and Consumer Demographics

  • Value and volume analysis for Turkey's Confectionery market
  • Impact of exchange rate fluctuations on Confectionery market
  • Volume consumption analysis by gender, age, education and urbanization -at category level
  • Volume analysis by category
  • Market value and growth rates, by category
  • Historic and forecast value analysis by category
  • Winners and losers by category with change in market share
  • Segment share in the category (value terms) and change in market share
  • Volume consumption analysis by gender, age, education and urbanization -at category level
  • Average category level pricing

Retail Landscape and Key Distribution Channels

  • Leading retailers in Turkey's Food market
  • Leading distribution channels (value terms) in Turkey's Confectionery market
  • Leading distribution channels ((value terms) by category

Competitive Landscape

  • Market share of leading brands (in value and volume terms) by category and segment

Health and Wellness analysis

  • Value of Health and Wellness claims by category
  • Key Health and Wellness product attributes driving sales
  • Key Health and Wellness consumer benefits driving sales
  • Key Health and Wellness companies and market share

Packaging

  • Confectionery market by type of packaging material/container (in volume terms)
  • Confectionery market by type of packaging closure (in volume terms)
  • Confectionery market by type of packaging, forecast(in volume terms)

Consumer trend analysis

  • Canadian's consumer trend framework and explanation of the sub-trends
  • For key trends in Turkey's Confectionery market:
  • How the trend is influencing consumption in Turkey's Confectionery market
  • How to target the trend in Turkey's Confectionery market
  • How the trend will evolve in Turkey's Confectionery market
  • Key target demographic and the rate at which the trend will evolve
  • What are the key drivers that will influence growth of confectionery market in the future

Innovation examples

  • New products launched in Turkey's Confectionery market

Appendix

  • Country context
  • Category value and volume data
  • Consumer Demographics data
  • Sector Overview
  • Segment data
  • Health and Wellness data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Health and Wellness definitions
  • Explanation of sub-trends
  • Methodology
  • About Canadean

List of Tables

  • Table 1: Country Indicators - overall food value and volume, 2015
  • Table 2: Market value analysis in TRY and US$, 2010-2020
  • Table 3: Market volume growth analysis, 2010-2020
  • Table 4: Exchange rate fluctuations: US$ to TRY
  • Table 5: Market volume growth, by category, 2015-2020
  • Table 6: Segment level analysis by category, 2015
  • Table 7: Average prices (TRY and US$) by category, 2015
  • Table 8: Leading retailers
  • Table 9: Leading brands by segments, 2015
  • Table 10: Leading brands by category, 2015
  • Table 11: Key Health and Wellness product attributes driving sales, 2015
  • Table 12: Key Health and Wellness consumer benefits driving sales, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Foodservice transactions by sectors, profit and cost, 2015
  • Figure 3: Market volume analysis, 2010-2020
  • Figure 4: Consumers purchase behavior -Trading up/down, 2015
  • Figure 5: Market volume share analysis by category, 2015
  • Figure 6: Market value growth analysis by category, 2010-2020
  • Figure 7: Historic and forecast value analysis by category, 2010-2020
  • Figure 8: Change in market share by category, 2015-2020
  • Figure 9: Category volume consumption by age, gender, education and urbanisation,2015
  • Figure 10: Leading distribution channels, overall Food, 2011-2014
  • Figure 11: Leading distribution channels, overall Confectionery market, 2015
  • Figure 12: Leading distribution channels by category, 2015
  • Figure 13: Brand share analysis by category (by value and volume), 2015
  • Figure 14: Value of key Health and Wellness claims, by category, 2010-2020
  • Figure 15: Leading Health and Wellness companies by category, 2015
  • Figure 16: Packaging analysis -key packaging material, container, closure and outer type, 2015
  • Figure 17: Growth in key packaging material, container, closure and outer type, 2015-2020
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