Cover Image
市場調查報告書

兒童零食全球市場:形成市場的主要市場動向與未來發展

The Children's Snacking Market: key trends and future developments shaping the market

出版商 Canadean 商品編碼 336193
出版日期 內容資訊 英文 96 Pages
訂單完成後即時交付
價格
Back to Top
兒童零食全球市場:形成市場的主要市場動向與未來發展 The Children's Snacking Market: key trends and future developments shaping the market
出版日期: 2015年06月30日 內容資訊: 英文 96 Pages
簡介

本報告為了開拓先進國家與新興國家雙方面未來的兒童零食市場提供詳細消費者調查、最重要的動向、為了針對未開拓市場機會、涵蓋市場發展、消費者行動、主要創新企業的產品開發詳情與分析。針對消費者需求做出差異化商品並創造有效定位方法、指出高收益市場與開創分類、對製造業與零售業提出建言。

  • 定義
  • 消費者定義
  • 調查方法
  • 兒童零食市場成長促進因素與阻礙因素
  • 國家分類市場
  • 兒童零食市場過去與未來的消費情況
  • 全球兒童零食市場比較
  • 年齡與性別分類、兒童吃零食的機會分析(包括過少/過量消費)
  • 都會與鄉村以及所得分類的兒童零食市場佔有率
  • 全球兒童零食市場過少/過量消費
  • 兒童零食市場消費量的消費者動向影響程度
  • 消費者分類的消費量與消費動向分析
  • 全球兒童零食市場消費機會增加主因
  • 全球麵包類與穀片類零食消費機會增加主因
  • 先進國家與新興國家麵包類與穀片類零食消費相關消費者分類
  • 麵包類與穀片類零食市場消費量前三名動向影響度、動向又是如何影響消費量
  • 全球麵包類與穀片類零食市場新產品範例
  • 全球零嘴類零食消費機會增加主因
  • 先進國家與新興零嘴類零食消費相關消費者分類
  • 零嘴類零食市場消費量前三名動向影響度、動向又是如何影響消費量
  • 全球零嘴類零食市場新產品範例
  • 全球乳製品類與大豆製零食消費機會增加主因
  • 先進國家與新興國家乳製品類與大豆製零食消費相關消費者分類
  • 乳製品類與大豆製零食市場消費量前三名動向影響度、動向又是如何影響消費量
  • 全球乳製品類與大豆製零食市場新產品範例
  • 全球冰淇淋零食消費機會增加主因
  • 先進國家與新興國家冰淇淋零食消費相關消費者分類
  • 冰淇淋零食市場消費量前三名動向影響度、動向又是如何影響消費量
  • 全球冰淇淋系零食市場新產品範例
  • 全球鹽味零食消費機會增加主因
  • 先進國家與新興國家鹽味零食消費相關消費者分類
  • 鹽味零食市場消費量前三名動向影響度、動向又是如何影響消費量
  • 全球鹽味零食市場新產品範例
  • MandM椒鹽卷餅發售
  • Hershey的Lancaster品牌在美國與中國同時行銷
  • 兒童零食全球市場主要市場成長阻礙因素
  • 兒童零食市場成長阻礙因素與如何影響市場成長
  • 建議行動
  • 該如何瞄準兒童零食全球市場主要動向
  • 附錄
目錄
Product Code: CS0614IS

Summary

‘The Children's Snacking Market: key trends and future developments shaping the market' is a detailed consumer insight report, exploring into the future of Kids Snacking in both developing and developed countries. It examines market growth, consumer behavior, and product development by leading innovators in order to highlight the most important trends and identify untapped opportunities.

Key Findings

  • The degree of meal-time fragmentation that is occurring, a result of the busy lifestyles of adults and non-adults, combined with changing household structures is causing a rise in snacking occasions across the globe.
  • The desire for Indulgence is important across all areas of the Kid's Snacking market, highlighting the desire for regular tasty treats and the unwillingness to compromise on the taste.
  • Although not the most important influence, the desire for Better Value for Money has a moderate influence. This represents a strong influence from the parent in choosing snacks for their kids, as well as retailers' private label strategies are gaining success.
  • In the developing economies, it is females that tend to over-consume when it comes to non-adult snacking occasions, whilst in the developed economies it is males that noticeably over-consume.
  • Individually packed portion sizes, allowing parents to better control their kids snack intake are growing in popularity due to the rising awareness of health issues related to obesity and a growing understanding that all foods can form part of a healthy lifestyle so long as they are consumed in moderation.
  • Expanding ranges from fast food restaurants and coffee shops to offer more snack options is expanding the Kid's Snacking market beyond planned purchases from the supermarket or impulse purchases from convenience stores.

‘The Children's Snacking Market: key trends and future developments shaping the market' highlights key consumer groups that offer both new and ongoing opportunities in the Kid's Snacking market. It identifies key trends in the snacking arena and how to effectively position differentiated products to target consumer needs. Important consumption motivations and changes in consumer behavior are analyzed and recommendations for manufacturers and retailers are drawn from this, identifying profitable markets and areas for innovation.

Get access to:

  • Analysis of the Kid's Snacking market at current across developed and developing economies, including market sizing and growth rates.
  • Analysis of key trends influencing Kid's Snacking consumption patterns and recommendations of how best to target such trends.
  • Examples of case studies and how these marketing strategies have been applied to help further success the brand or products
  • Awareness of key barriers affecting the market and how these can be overcome
  • Unique insights into market data and the implications of this to manufacturers and retailers operating in the Kid's Snacking market; for instance how a growing health awareness or a growing perception of time-scarcity might affect consumption habits.

Reasons To Buy

  • Consumer analysis and case studies provide insight into the Kid's Snacking market and clear opportunities for new product developments are explored.
  • Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, quantifies the influence of 20 consumption motivations across the market, hence granting a thorough understanding of consumer behavior.
  • Canadean's market data and country/category comparisons allow for markets and opportunities to be sized a measure of potential profitability.
  • The recommended actions and analysis throughout the report will allow manufacturers to align their research and development and marketing strategy with the stand out trends influencing consumer behavior.

Table of Contents

Definitions

  • Demographic definitions
  • Methodology
  • Drivers and inhibitors in Kid's Snacking
  • Introduction
  • Country coverage

Market Context

  • Historical and projected consumption in the Kid's Snacking market
  • Comparison of the Kid's Snacking market across the globe
  • Overall Kid's Snacking occasions by age and gender, including under/over consumption
  • Share of the Kid's Snacking market by urban/rural divide and income
  • Under/Over-consumption levels in the Kid's Snacking market across the globe
  • Degree of influence consumer trends have on volume consumption in the Kid's Snacking market

Demographic cohort consumption and consumer trend analysis

  • The core factors driving consumption occasions in Kid's Snacking across the globe

Bakery and Cereals

  • The core factors driving consumption occasions in Bakery and Cereals Snacking across the globe
  • Demographic breakdown of Bakery and Cereals Snacking in developed and developing economies
  • Degree of influence top three trends have on volume by consumption and how the trend is influencing consumption in the Bakery and Cereals Snacking market
  • New product example launches in the global Bakery and Cereals Snacks market

Confectionery

  • The core factors driving consumption occasions in Confectionery Snacking across the globe
  • Demographic breakdown of Confectionery Snacking in developed and developing economies
  • Degree of influence top three trends have on volume by consumption and how the trend is influencing consumption in the Confectionery Snacking market
  • New product example launches in the global Bakery and Cereals Snacks market

Dairy and Soy

  • The core factors driving consumption occasions in Dairy and Soy Snacking across the globe
  • Demographic breakdown of Dairy and Soy Snacking in developed and developing economies
  • Degree of influence top three trends have on volume by consumption and how the trend is influencing consumption in the Dairy and Soy Snacking market
  • New product example launches in the global Dairy and Soy Snacks market

Ice Cream

  • The core factors driving consumption occasions in Ice Cream Snacking across the globe
  • Demographic breakdown of Ice Cream Snacking in developed and developing economies
  • Degree of influence top three trends have on volume by consumption and how the trend is influencing consumption in the Ice Cream Snacking market
  • New product example launches in the global Ice Cream Snacks market

Savory Snacks

  • The core factors driving consumption occasions in Savory Snacks Snacking across the globe
  • Demographic breakdown of Savory Snacks Snacking in developed and developing economies
  • Degree of influence top three trends have on volume by consumption and how the trend is influencing consumption in the Savory Snacks Snacking market
  • New product example launches in the global Savory Snacks market

Case Examples

  • MandM's Pretzel launch
  • Hershey's Lancaster brand's dual marketing in the US and China

Main barriers in the global Kid's Snacking market

  • Explanation how certain barriers in the Kid's Snacking marker might affect its growth

Recommended actions

  • How to successfully target key trends in the global Kid's Snacking market

Appendix

List of Figures

  • Figure 1: Overall Kid's Snacking market by volume and category volume 2011-2013
  • Figure 2: Growth rate of the Kid's Snacking market by category volume 2011-2013
  • Figure 3: Growth rate of the Kid's Snacking by country 2013
  • Figure 4: Global Kid's Snacking occasions by age and gender 2013
  • Figure 5: Over/under consumption by gender 2013
  • Figure 6: Global Kid's Snacking occasions by urban/rural and income demographics 2013
  • Figure 7: Over/under consumption by country 2013
  • Figure 8: Key motivations influencing the Kid's Snacking market 2013
  • Figure 9: Level of influence of 20 consumer trends on consumption by category volume, 2013
  • Figure 10: Share of category consumption by gender, age, urban/rural, and income group in developed economies
  • Figure 11: Share of category consumption by gender, age, urban/rural, and income group in developing economies
  • Figure 12: Level of influence of a consumer trend on consumption by category volume, 2013
  • Figure 13: Level of influence of a consumer trend on consumption by category volume, 2013
  • Figure 14: Level of influence of a consumer trend on consumption by category volume, 2013
  • Figure 15: Level of influence of 20 consumer trends on consumption by category volume, 2013
  • Figure 16: Share of category consumption by gender, age, urban/rural, and income group in developed economies
  • Figure 17: Share of category consumption by gender, age, urban/rural, and income group in developing economies
  • Figure 18: Level of influence of a consumer trend on consumption by category volume, 2013
  • Figure 19: Level of influence of a consumer trend on consumption by category volume, 2013
  • Figure 20: Level of influence of a consumer trend on consumption by category volume, 2013
  • Figure 21: Level of influence of 20 consumer trends on consumption by category volume, 2013
  • Figure 16: Share of category consumption by gender, age, urban/rural, and income group in developed economies
  • Figure 22: Share of category consumption by gender, age, urban/rural, and income group in developing economies
  • Figure 23: Level of influence of a consumer trend on consumption by category volume, 2013
  • Figure 24: Level of influence of a consumer trend on consumption by category volume, 2013
  • Figure 25: Level of influence of a consumer trend on consumption by category volume, 2013
  • Figure 26: Level of influence of 20 consumer trends on consumption by category volume, 2013
  • Figure 27: Share of category consumption by gender, age, urban/rural, and income group in developed economies
  • Figure 28: Share of category consumption by gender, age, urban/rural, and income group in developing economies
  • Figure 29: Level of influence of a consumer trend on consumption by category volume, 2013
  • Figure 30: Level of influence of a consumer trend on consumption by category volume, 2013
  • Figure 31: Level of influence of a consumer trend on consumption by category volume, 2013
  • Figure 32: Level of influence of 20 consumer trends on consumption by category volume, 2013
  • Figure 33: Share of category consumption by gender, age, urban/rural, and income group in developed economies
  • Figure 34: Share of category consumption by gender, age, urban/rural, and income group in developing economies
  • Figure 35: Level of influence of a consumer trend on consumption by category volume, 2013
  • Figure 36: Level of influence of a consumer trend on consumption by category volume, 2013
  • Figure 37: Level of influence of a consumer trend on consumption by category volume, 2013
Back to Top