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市場調查報告書

全球市場及地區市場上大趨勢:消費者對商品價值的想法和消費行動分析

Global and Regional Mega-Trends: Understanding Consumer Attitudes and Behaviors in Value

出版商 Canadean 商品編碼 336192
出版日期 內容資訊 英文 74 Pages
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全球市場及地區市場上大趨勢:消費者對商品價值的想法和消費行動分析 Global and Regional Mega-Trends: Understanding Consumer Attitudes and Behaviors in Value
出版日期: 2015年06月30日 內容資訊: 英文 74 Pages
簡介

本報告詳查消費者在購買食品時對商品價值的想法正在如何改變,以及其對消費習慣及品牌或零售業者忠誠度的影響。

  • 重要的調查結果
  • 摘要整理
  • 商品價值相關大趨勢報告的主要調查結果
  • Canadean消費者趨勢分析組成架構介紹
  • 子趨勢概要
  • 商品價值悲觀的趨勢與形成半信半疑經濟觀的子趨勢概要
  • 消費者對金額和商品價值的想法
  • 消費者間的金錢疑慮及對消費行為的影響
  • 經濟及財政的不穩定對追求價值高於付款金額的產品之行動有何影響
  • 在金錢性安心感方面各國及地區別分析
  • 消費者之間價格意識的影響
  • 職業的短期穩定性相關各國及地區別分析
  • 經濟條件的提升對高價值商品帶來的影響
  • 對製造企業的主要建議
  • 折扣商店及其對找尋高價商品的行動帶來的影響
  • 消費者如何連結比金額更高的價值
  • 市場上品牌競爭
  • 折扣業者相關各國及地區別分析
  • 英國的折扣業者相關案例研究
  • 私有品牌接受法
  • 關於購買品牌商品各國及地區別分析
  • 私有品牌相關各國及地區別分析
  • 價格對嘗試品牌商品的影響
  • 消費習慣相關各國及地區別分析
  • 商品與促銷活動的想法方面
  • 大規模食品店品牌相關各國及地區別分析
  • 對製造企業的主要建議
  • 零售業者的行動與市場競爭
  • 消費者為何選擇有公信力的品牌
  • 消費者的充實感與幸福度相關各國及地區別分析
  • 消費者高級品(奢侈品)傾向高的領域
  • 高級品(奢侈品)意願相關各國及地區別分析
  • 對製造企業的主要建議
  • 價格和促銷活動對消費行為帶來的影響
  • 價格和促銷活動的影響
  • 擅長購買的人們增加
  • 金錢節約技術相關各國及地區別分析
  • 消費者的價格比較網站的用法
  • 價格比較相關各國及地區別分析
  • 促銷的降價相關各國及地區別分析
  • 價格比較網站對零售業者帶來的影響
  • 價格比較網站的實例及分析
  • 高價值技術在支援價格方面所扮演的角色
  • 消費使用新技術方面各國及地區別分析
  • 對製造企業的主要建議
  • 信賴感和道德 vs.商品價值
  • 追求高價值的消費者之信賴感與道德的影響
  • 不含酒精的飲料相關之信賴感相關各國及地區別分析
  • 對製造企業的主要建議
  • 附錄
  • 關於Canadean

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目錄
Product Code: CS0010AB

Summary

‘Global and Regional Mega-Trends: Understanding Consumer Attitudes and Behaviors in Value' examines how attitudes to value when buying groceries are changing and the impact this is having on shopping habits and levels of loyalty towards both brands and retailers. The report examines new ways in which manufacturers can look to provide maximum value added for consumers as they become fatigued of traditional pricing and promotional strategies

Key Findings

  • Customer loyalty is declining when it comes to brands and retailers. Relying on traits such as tradition and trust is no longer enough and instead the industry needs to look for new ways to capture consumer attention and loyalty
  • Traditional promotional techniques are failing to resonate with consumers, and manufacturers need to look for more innovative ways to target shoppers, such as using Smartphones to offer more personalized promotional offerings
  • Branded manufacturers need to work out new and innovative ways to stave off the threat of private label as quality perceptions improve, whilst store-own manufacturers need to continue to evolve private label portfolios to target consumers more effectively

This report analyses changing attitudes to value when it comes to shopping behavior and how brand and retail loyalty is declining as consumers search for better deals. The report examines how manufacturers are operating in a new era of "frugal behavior" and what needs to be done to target consumers :

  • Exclusive analysis of a 48 country attitudes and behavior survey, presented to ensure that the content is applied and relevant to stake-holders across the supply-chain.
  • Analysis of key attitude and behaviors influencing consumption patterns and recommendations of how best to target such consumption occasions.
  • Regional comparisons granting unique insight into varying regional and country attitudes to value.
  • Detailed matrixes exploring key recommendations for manufactures from a product, targeting and retail perspective; broken down by Food, Soft Drinks, Alcoholic Drinks, and Cosmetics and Toiletries.

Reasons To Buy

  • Help formulate strategies that enhance customer loyalty at the brand and retail level by understanding what genuinely increases perceptions of maximum value
  • Determine new and innovative ways to target consumers via promotional incentives that will encourage impulse purchasing, particularly as current methods are becoming increasingly less effective with consumers
  • Develop strategies to either stave off the threat of private label or help continue to improve favorable perceptions in the eyes of the consumer
  • Develop strategies that offer maximum value added for consumers but not at the expense of damaging any premium credentials

Table of Contents

Key findings

  • Executive summary
  • Key findings from the Value Mega-Trend report

Introduction to Canadean's consumer trend framework

  • Overview of the sub-trends
  • Overview of the sub-trends that form the Value trend

Pessimism and economic uncertainty

  • Consumer attitudes towards value for money
  • Financial concerns among consumers and its effect on consumer behavior
  • How economic and financial uncertainty will impact the search for better value for money products
  • Country and regional analysis regarding financial wellbeing
  • Impact of price consciousness among consumers
  • Country and regional analysis regarding short-term job security
  • Impact of improving economic conditions on value products
  • Country and regional analysis regarding
  • Key recommendations for manufacturers

Discount stores and their effect on the search for value

  • What consumers associate with better value for money
  • Brand competition in the market
  • Country and regional analysis regarding discounters
  • Discounters UK case study
  • Private label perceptions
  • Country and regional analysis regarding brand purchasing
  • Country and regional analysis regarding private labels
  • Impact of price on brand experimentation
  • Country and regional analysis regarding shopping habits
  • Attitudes towards products and promotions
  • Country and regional analysis regarding big grocery brands
  • Key recommendations for manufacturers

Retailer behaviour and competition in the market

  • Why consumers choose recognized brands
  • Country and regional analysis regarding consumer wellbeing and happiness
  • Categories consumers are likely to trade-up in
  • Country and regional analysis regarding trading-up
  • Key recommendations for manufacturers

Influence of price and promotion on consumer behavior

  • Impact of price and promotions
  • The rise of the savvy shopper
  • Country and regional analysis regarding money-saving techniques
  • Consumer use of price comparison websites
  • Country and regional analysis regarding price comparison
  • Country and regional analysis regarding promotional offers
  • Impact of price comparison websites on retailers
  • Price comparison website examples and analysis
  • Role of technology in helping provide value for money
  • Country and regional analysis regarding use of technology when shopping
  • Key recommendations for manufacturers

Trust and ethics vs. value

  • Impact of trust and ethics on value-seeking consumers
  • Country and regional analysis regarding trust in non-alcoholic beverages
  • Key recommendations for manufacturers

Appendix

  • About Canadean
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