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市場調查報告書

全球市場及地區市場上大趨勢:消費者對消費體驗和可得到樂趣的想法和消費行動分析

Global and Regional Mega-Trends: Understanding Consumer Attitudes and Behaviors in Experience and Enjoyment

出版商 Canadean 商品編碼 336190
出版日期 內容資訊 英文 81 Pages
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全球市場及地區市場上大趨勢:消費者對消費體驗和可得到樂趣的想法和消費行動分析 Global and Regional Mega-Trends: Understanding Consumer Attitudes and Behaviors in Experience and Enjoyment
出版日期: 2015年05月31日 內容資訊: 英文 81 Pages
簡介

本報告詳查消費者對消費體驗的想法,特別以企業為提升利益是否該致力提供消費者更佳體驗這點為重點加以分析。

  • 重要的調查結果
  • 摘要整理
  • 全球市場整體之主要調查結果
  • Canadean的大趨勢·組成架構介紹
  • 消費者的想法及消費行動系列的介紹
  • 各國報告範圍
  • 7個主要子趨勢概要
  • 消費者要求新體驗的理由說明
  • 消費者喜歡嘗試民族風異國性食品
  • 關心的消費者對零售店架上新產品會有何反應
  • 消費者為何喜歡外食
  • 消費者透過消費想追求什麼樣感覺的體驗
  • 吸引消費者的注意,推廣新體驗的方法
  • 對製造企業的主要建議
  • 找尋高級品時消費者會追求何種特質?原因為何?
  • 消費者是否會為了健康有益而對口味妥協?
  • 是否有無關趣味的市場,以及有益健康這樣的宣傳詞是否真能吸引消費者注意
  • 消費者追求可邊移動邊吃「好吃就行」的食品
  • 消費者為了給自己小小獎勵而給自己優越感,此時他們就會因為口味及效能而選擇商品
  • 關於想要喜歡與最渴望的是什麼這點的說明
  • 消費者對個人保健產品期望什麼
  • 對製造企業的主要建議
  • 為何帶給消費者開心與喜悅的產品相當重要
  • 各品牌公司和製造企業為了在自家產品增添消費者樂趣可以做些什麼
  • 對製造企業的主要建議
  • 追求品質為何是商品最重要的屬性之一
  • 「手製品」和師傅個性在食品和飲料市場如何興起
  • 消費者會將品質與貨真價實及文化遺產結合在一起嗎
  • 消費者對具有邏輯的環境有良好証明的食品之接受度考察
  • 「天然」、「有機」這樣的宣傳詞產品在強化奢侈度上是否可取信消費者
  • 品質相關,私有品牌和有名品牌之間的市場競爭相關的說明
  • 強調使用稀少材料的商品是最高品質
  • 商品的包裝如何轉化為傳達商品品質的工具
  • 對製造企業的主要建議
  • 關於Canadean

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目錄
Product Code: CS0006AB

Summary

The Global and Regional Mega-Trends: Understanding Consumer Attitudes and Behaviors in Experience and Enjoyment report examines attitudes to the consumption experience as a whole, focusing on how to provide an improved experience to drive profitability. The report also identifies new ways to target those consumers seeking a new novel or indulgent user experience.

Key Findings

  • The huge amount of choice available on the retail aisle leaves consumers seeking stand-out products that provide them with new and exciting experiences
  • As modern society has a tendency to focus on the negatives, people are looking to the products they buy to provide them with some happiness: manufacturers can look to achieve this through superior tastes and rich textures, as well as by association with treating occasions
  • Hectic modern lifestyles mean that many consumers are actively on the look-out for fun and exciting products that offer them a break in their day, fun flavors for instance allow consumers to momentarily escape their busy working life, or grant a new experience to be shared with friends

This report analyses changing attitudes and demands in the FMCG arena. An ever-growing choice allows consumers to be increasingly demanding, making it more difficult for brands to make themselves heard. The report also examines how the evolving lifestyles of modern consumers are influencing their consumption habits and their demands of manufacturers.

Get access to:

  • Exclusive insight from a 48 country attitudes and behavior survey, presented to ensure that the content is applied and relevant to stakeholders across the supply-chain.
  • Analysis of the key attitude and behaviors influencing consumption patterns and recommendations of how best to target such consumption occasions.
  • Regional comparisons granting unique insight into varying regional and country attitudes to experience and enjoyment.
  • Detailed matrixes exploring key recommendations for manufactures from a product, targeting and retail perspective; broken down by Food, Soft Drinks, Alcoholic Drinks, and Cosmetics and Toiletries.

Reasons To Buy

  • Help formulate strategies that enhance customer loyalty at the brand and retail level by understanding what genuinely increases perceptions of a truly enjoyable or indulgent product
  • Determine new and innovative ways to target consumers with fun, novel, luxury or the highest quality products, particularly as current methods are becoming increasingly less effective in saturated markets
  • Develop strategies to successfully target discerning consumers with the highest quality products, thereby reaching into premium territory and securing high profit margins
  • Develop strategies that target the new wave of adventurous consumers who want to stay ahead of the crowd

Table of Contents

Key findings

  • Executive Summary
  • Key findings from across the globe

Introduction to Canadean's Mega-Trend framework

  • Introduction to Attitudes and Behaviors series
  • Country report coverage

Overview of sub-trends within the Ethics Mega-Trend

  • Overview of seven key sub-trends

Consumers are seeking out new and novel experiences as they become more adventurous in their product selection

  • An explanation as to why consumers are desiring new experiences
  • Consumers like to sample ethnic and exotic food
  • How attentive consumers are to new products on retailers shelves
  • Why consumers have a preference for eating out
  • What sensory experiences are consumers looking from their consumption
  • Ways to attract consumers attention and encourage new experiences
  • Key recommendations for manufacturers

A sense of entitlement means that consumers want to treat themselves to small rewards on a daily basis - and taste and efficacy should be at the forefront of product positioning

  • What trait consumers are seeking out when looking for premium products and why
  • Are consumers willing o compromise the taste for a healthier option
  • Whether there is a market for "free from" treats or if consumers simply do not pay attention to health claims
  • Consumers are seeking out indulgent food which can be taken on-the-go
  • An explanation of who is most likely to want to indulge
  • What consumers desire in their personal care products
  • Key recommendations for manufacturers

Consumers are also expecting an extra level of fun and enjoyment from the groceries they purchase

  • Why products which provide fun and enjoyment are important to consumers
  • What brands and manufacturers can do to add fun and enjoyment to their product
  • Key recommendations for manufacturers

More discerning consumers are taking a greater interest in the story behind grocery products as they become more quality conscious

  • why the desire for quality is one of the most important product attributes
  • How "craft" and connoisseurship is emerging in food and drink
  • Whether consumers make the link between authenticity and heritage, to quality
  • Insight into the consumer perception of groceries with ethical and environmental credentials
  • Whether consumers believe products with "natural" and "organic" claims enhance their luxury appeal
  • An explanation of the competition between private label and brands when it comes to quality
  • Using rare ingredients to enhance the premium quality of a product
  • How a product's packaging is an important tool in conveying quality
  • Key recommendations for manufacturers

Appendix

  • About Canadean

List of Tables

  • Table 1: how private labels compare to well-known national brands in various categories

List of Figures

  • Figure 1: Consumers who like to try new and novel grocery products
  • Figure 2: Consumers who like to sample ethnic and exotic grocery products
  • Figure 3: Consumers who are attentive to new products on retailers' aisles in the Food, Soft Drinks, Hot Drinks and Cosmetics and Toiletries categories
  • Figure 4: Consumers who are attentive to new products on retailers' aisles in the Beer, Wine and Spirits categories
  • Figure 5: How often consumers eat out of the home
  • Figure 6: Consumers who believe that food is better if it is hotter and spicier
  • Figure 7: Consumers who believe the sound of food being prepared and served helps them decide if it is enjoyable or not
  • Figure 8: Consumers who have more favourable perceptions of groceries with standout packaging
  • Figure 9: Consumers who regularly consume premium food to treat themselves because they believe they deserve it
  • Figure 10: Consumers who believe that the most indulgent food and drink is the least healthiest
  • Figure 11: Consumers who believe that food and drink can be healthy and tasty
  • Figure 12: Consumers with an allergy or intolerance to a food or drink
  • Figure 13: Consumers who agree that when treating themselves with food they tend not to pay attention to whether the product is healthy or not
  • Figure 14: Consumers who often eat food whilst performing other tasks
  • Figure 15: Consumers who believe that convenient food can also be tasty
  • Figure 16: Breakdown by age and gender to show consumers who agree that great taste makes a product premium
  • Figure 17: Consumers who agree that a product making them feel better after use is important to them
  • Figure 18: Consumers who are willing to pay extra for an alcoholic beverage that they feel will bring extra levels of enjoyment and indulgence
  • Figure 19: Consumers who believe that limited editions or limited production runs make food and drink products premium
  • Figure 20: Consumers who find mainstream alcohol brands to be bland and boring
  • Figure 21: Consumers who believe they are a drinks connoisseur and actively seek out drinks that show they stand out from the crowd
  • Figure 22: Consumers who would like to see more craft offerings in the alcoholic beverage market
  • Figure 23: Consumers who like to know the heritage and story behind the food that they buy
  • Figure 24: Consumers who thing that heritage is a trait that makes food and beverage products premium
  • Figure 25: Consumers who have more favourable perceptions of groceries if they have ethical or environmental credentials
  • Figure 26: Consumers who try to seek out personal care products with natural and organic ingredients
  • Figure 27: Consumers who believe that personal care products containing natural and organic ingredients are not as effective as those which synthetic or chemical ingredients
  • Figure 28: Consumers who believe scientific claims to be important when choosing what personal care products to buy
  • Figure 29: Consumers who believe a high price tag makes food and drink products premium
  • Figure 30: Consumers who believe a recognized brand makes food and drink products premium
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