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市場調查報告書

全球市場及地區市場上大趨勢:消費者對提供便利性的食品/商品的想法和消費行動分析

Global and Regional Mega-Trends: Understanding Consumer Attitudes and Behaviors in Convenience

出版商 Canadean 商品編碼 336188
出版日期 內容資訊 英文 74 Pages
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全球市場及地區市場上大趨勢:消費者對提供便利性的食品/商品的想法和消費行動分析 Global and Regional Mega-Trends: Understanding Consumer Attitudes and Behaviors in Convenience
出版日期: 2015年06月30日 內容資訊: 英文 74 Pages
簡介

本報告詳查在經常缺乏時間的現代狀況,不太有動力花費自己的時間從事作菜等日常活動的想法下,將會形成消費者對日用品及食品市場之何種想法及消費行動。分析逐漸變化的生活型態及消費者對方便的想法之調查問題集之回答,詳細驗証便利這個概念會如何進化,還有已調理食品等新產品開發之相關想法所帶來的意義,以及企業主打便利在推出商品時面臨的課題。

  • 重要的調查結果
  • 摘要整理
  • 全球市場整體之主要調查結果
  • Canadean的大趨勢·組成架構介紹
  • 各國報告範圍
  • Canadean所分析的子趨勢
  • 7個主要子趨勢概要
  • 現代消費者抱持的「時間不足」特質
  • 「時間不足」對已調理食品帶來的影響
  • 忙的時候喝的飲料消費的重要性
  • 消費者打發時間的偏好
  • 消費者持續個人行動,度過一天的方法
  • 消費者的工作生活平衡
  • 對消費者而言的短期優先順序
  • 對製造企業的主要建議
  • 傳統用餐時間的演進
  • 選擇節省時間解決方案所犧牲的其他需求
  • 用餐時間的習慣相關探討
  • 不用正餐對零食攝取的影響
  • 缺乏時間對自古以來用餐時間及零食攝取的影響
  • 消費者當作零食的商品類型及其選擇理由
  • 用餐時間結合其他活動的需求
  • 消費者「代替正餐」的商品
  • 對製造企業的主要建議
  • 消費者創造自由時間的方法
  • 消費者追求便利的選擇,以及其理由
  • 對製造企業的主要建議
  • 主打便利的產品方面零售業者採取的定位及定價策略
  • 對製造企業的主要建議
  • 關於Canadean

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目錄
Product Code: CS0004AB

Summary

The ‘Global and Regional Mega-Trends: Understanding Consumer Attitudes and Behaviors in Convenience' report examines how consumer attitudes and behaviour across FMCG markets are being shaped by a lack of time or willingness to spend time on everyday activities such as cooking. The report examines how the concept of convenience is evolving, the implications from a new product development perspective and the challenges faced by the industry when launching convenient products

Key Findings

  • Time-scarcity is impacting on people's ability to lead a healthy lifestyle. Consumers are frequently skipping breakfast, lunch and dinner and substituting these with alternatives such as snacks or soft drinks. This contradicts consumers' desires to lead healthier lifestyle and highlights a big opportunity for healthy snack products
  • Time-scarcity is also impacting on the mental wellbeing of people, with many reporting a lack of energy and also feeling that they do not have as much time as they would like to spend on more favorable activities with their friends and families. This highlights the opportunity to position convenience products around enabling consumers to improve their work/life balance - promoting the benefits of the products rather than the features
  • Convenience can also be linked to a lack of desire to spend time on tasks such as cooking as opposed to just inability to be able to do so. However, despite not wanting to spend time on certain tasks, people also do not want to trade off on other product attributes such as taste and health. This means that convenience products should not over-promoted around convenience but instead more sensory attributes such as great taste

This report analyses survey responses to questions exploring attitudes to changing lifestyles and convenience. Important changes in consumer behavior are explained and recommendations for manufacturers and retailers are drawn from this, identifying profitable markets and areas for innovation.

Get access to:

  • Exclusive analysis based on 48 countries; take a deep dive into global attitudes and behaviors, prime intelligence and insight for the entire supply-chain
  • Understand consumption patterns and recommendations to target the market opportunities
  • Regional comparisons granting unique insight into varying regional and country attitudes to related to convenient foods, beverages and personal care products
  • Detailed matrixes exploring key recommendations for manufactures from a product, targeting and retail perspective; broken down by food, soft and alcoholic drinks, cosmetics and toiletries.

Reasons To Buy

  • Uncover consumer analysis that provides detailed insight into the FMCG market and explore clear opportunities for new product development
  • Get instant, accurate and reliable analysis drawing on at least 1,000 survey respondents from 48 key countries to track consumer behavior and compare at a regional level
  • The recommended actions and analysis throughout the report will allow manufacturers to align their research and development and marketing strategy with the stand out trends influencing consumer behavior

Table of Contents

Key findings

  • Executive Summary
  • Key findings from across the globe

Introduction to Canadean's Mega-Trend framework

  • Country report coverage
  • Canadean sub-trends

Overview of sub-trends within the Convenience Mega-Trend

  • Overview of seven key sub-trends

Impact the hectic nature of the 21st century is having on consumers

  • Time-scarce nature of the modern day consumer
  • Impact of time-scarcity on prepared meals
  • Importance of on-the-go beverage consumption
  • How consumers prefer to spend their time
  • How consumers can 'keep-going' and get through the day
  • The work-life balance of consumers
  • Short-term priorities for consumers
  • Key recommendations for manufacturers

The impact of time-scarcity on traditional meal-times and snacking occasions

  • The evolution of traditional meal-times
  • Sacrifice of other need states in favor of time-saving solutions
  • Exploring meal time habits
  • Impact of meal-skipping on snacking
  • Types of products consumers will snack on and the reasons for it
  • The need to combine meal-times with other activities
  • Products consumers are using as 'meal-replacements'
  • Key recommendations for manufacturers

The way in which consumers use their time is very important to them

  • Ways to get consumers to free up their time
  • Why consumers want and prefer convenient options
  • Key recommendations for manufacturers

Convenience does not necessarily mean a trade-off in terms of health or enjoyment

  • Positioning and pricing strategies by retailers when it comes to convenient products
  • Key recommendations for manufacturers

Appendix

  • About Canadean
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