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Consumer and Market Insights: Bakery and Cereals in Russia

出版商 Canadean 商品編碼 335967
出版日期 內容資訊 英文 114 Pages
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消費者·市場趨勢的考察:烘焙類·麥片穀類的俄羅斯市場 Consumer and Market Insights: Bakery and Cereals in Russia
出版日期: 2016年09月30日 內容資訊: 英文 114 Pages


本報告提供俄羅斯的烘焙類·麥片穀類市場相關整體分析,提供您國內整體經濟·社會結構,及烘焙類·麥片穀類整體市場的規模趨勢 (以數量、金額為準,過去·今後6年份),各類別·不同品牌的詳細趨勢,零售·頻道結構,自有品牌的普及情形,並彙整包裝 (包裝形態) 的趨勢,今後的市場機會等相關調查。


  • 分類和定義
  • 分析方法


  • 宏觀經濟指標:人口·年齡結構,國內生產總值 (GDP),消費者價格指數 (CPI)
  • 俄羅斯全國的零售業·餐飲服務業的指標:主要觀點
  • 俄羅斯的市場市場規模 (以金額·數量為準)
  • 消費者的烘焙類·麥片穀類產品的偏好
  • 俄羅斯市場消費額的變化與預測
  • 俄羅斯市場上消費水準提升/降低的程度
  • 俄羅斯的烘焙類·麥片穀類市場與全球市場的比較
  • 俄羅斯的市場規模 (以數量為準):各類別
  • 俄羅斯的市場規模的變化與預測 (以金額為準):各類別
  • 俄羅斯市場上勝者和敗者
  • 俄羅斯市場上各類別的市場佔有率和變動
  • 自有品牌的普及率:各類別
  • 自有品牌和全國品牌的業績比較
  • 俄羅斯市場代表性的企業:各類別
  • 俄羅斯市場代表性的品牌:各類別


  • 俄羅斯的食品市場代表性的零售業者
  • 俄羅斯市場代表性的頻道
  • 俄羅斯市場代表性的頻道:各類別
  • 俄羅斯市場包裝手法別明細
  • 俄羅斯市場包裝用封蓋/外包裝別明細
  • 俄羅斯市場包裝手法別明細:未來預測

人口階層 (世代) 和消費模式

  • 烘焙類·麥片穀類的整體消費頻率:各年齡·男女
  • 自有品牌產品的消費頻率:各年齡·男女
  • 烘焙類·麥片穀類的過剩/過少消費轉變准:各年齡·男女
  • 烘焙類·麥片穀類的消費頻率:消費的各類型
  • 自有品牌產品的消費頻率 (各年齡·男女) ,及與俄羅斯整體消費水準的比較


  • Canadean的消費者趨勢分析之組成架構和次趨勢說明
  • 關於泰國市場主要趨勢
  • 泰國市場趨勢對消費水準的影響
  • 泰國的市場趨勢相關目標設定的方法
  • 泰國市場趨勢·影響預測
  • 人口結構的目標設定值和今後趨勢預測
  • 消費水準的主要的推動因素
  • 消費者趨勢為俄羅斯的烘焙類·麥片穀類市場趨勢帶來的影響度
  • 各類別的市場規模和趨勢
  • 關於俄羅斯市場主要趨勢
    • 人口趨勢對消費量帶來的影響
    • 市場趨勢對消費水準帶來的影響
    • 掌握俄羅斯的烘焙類·麥片穀類市場趨勢的方法
    • 俄羅斯的烘焙類·麥片穀類市場變動預測


  • 俄羅斯市場發售的新產品案例
  • 全球市場推出的新產品的案例


  • 適切掌握俄羅斯烘焙類·麥片穀類市場主要趨勢的方法


  • 該國背景情況
  • 產業概要
  • 分類資料
  • 各部門資料
  • 包裝相關資料
  • 類別定義
  • 部門定義
  • 頻道定義
  • 次趨勢的案例
  • 分析方法
  • 關於Canadean



Product Code: CS3055MF


In Russia, Breads and Rolls is analyzed to be the largest category in 2015, while Cakes, Pastries and Sweet Pies category is projected to register the fastest growth followed by the Savory Biscuits category. The depreciation of Russian Ruble (RUB) against US$ affected the market growth, especially during 2014 - 2015, but the exchange rates are expected to remain stable during 2015-2020 which will attract price sensitive Russian consumers and aid in stable growth rate. Considering the high urbanization and obesity rate, products positioned on On-The-Go and Weight Management is analyzed to be amongst the most prominent trends attributing to market growth. Going ahead, it is anticipated that demand for products with innovative flavors and ingredients and rising private labeled product launches will drive market growth over the forecast period of 2015 - 2020.

Key Findings

  • The Bakery and Cereals market in Russia is expected to grow at a CAGR of 5.9% in value terms during 2015-2020.
  • The Pancake Mixes segment is expected to gain share growth within the Baking Mixes category.
  • The Cakes, Pastries and Sweet Pies category is forecast to register fastest growth in value and volume terms during 2015-2020.
  • Hypermarkets and Supermarkets and Food and Drinks Specialists are the leading distribution channels in the Russian Bakery and Cereals market.
  • Lyubyatovo is the leading brand in the Savory Biscuits category in both value and volume terms.
  • Flexible Packaging is the most commonly used packaging material in the Bakery and Cereals market in Russia.

Canadean's Consumer and Market Insights report on the Bakery and Cereals market in Russia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for Baking Mixes, Baking Ingredients, Bread and Rolls, Breakfast Cereals, Cakes, Pastries and Sweet Pies, Dough Products, Cereal Bars, Energy Bars, Cookies (Sweet Biscuits), Savory Biscuits, Morning Goods with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
  • Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board, Rigid Plastics, and others; container data for: Bag/Sachet, Film, Tray and others
  • Consumer level trends: Top four consumer trends which influence Bakery and Cereals products consumption
  • Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Bakery and Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Access to analysis on products launched in the market
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents


  • Report Scope

Country Context

  • Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile
  • Retail and foodservice figures -Key Takeaways

Market Overview and Consumer Demographics

  • Value and volume analysis for the Russian Bakery and Cereals market
  • Impact of exchange rate fluctuations on the Russian Bakery and Cereals market
  • Volume analysis by category
  • Market value and growth rates, by category
  • Historic and forecast value analysis by category
  • Winners and losers by categories with change in market share
  • Segment share in a category (value terms) and change in market share
  • Volume consumption analysis by gender, age, education and urbanization -at category level

Retail Landscape and Key Distribution Channels

  • Leading retailers in the Russian Food market
  • Leading distribution channels (value terms) in the Russian Bakery and Cereals market
  • Leading distribution channels (value terms) by category

Competitive Landscape

  • Market share of leading brands (in value and volume terms) by category and segment
  • Penetration of private label by category in the Russian Bakery and Cereals market
  • Private label growth (in value terms) compared to brands


  • Bakery and Cereals market by type of packaging material/container (in volume terms)
  • Bakery and Cereals market by type of packaging closure/outer (in volume terms)
  • Bakery and Cereals market by type of packaging, forecast(in volume terms)

Consumer trend analysis

  • Canadean's consumer trend framework and explanation of the sub-trends
  • For key trends in the Russian Bakery and Cereals market:
  • How the trend is influencing consumption in the Russian Bakery and Cereals market
  • How to target the trend in the Russian Bakery and Cereals market
  • How the trend will evolve in the Russian Bakery and Cereals market
  • Key target demographic and the rate at which the trend will evolve
  • What are the key drivers that will influence growth of Bakery and Cereals market in the future

Innovation examples

  • New products launched in the Russian Bakery and Cereals market


  • Country context
  • Category value and volume data
  • Consumer Demographics data
  • Sector Overview
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Explanation of sub-trends
  • Methodology
  • About Canadean

List of Tables

  • Table 1: Country Indicators -overall food value and volume, 2015
  • Table 2: Market value analysis in RUB and US$, 2010-2020
  • Table 3: Market volume growth analysis, 2010-2020
  • Table 4: Exchange rate fluctuations: US$ to RUB
  • Table 5: Market volume growth, by category, 2015-2020
  • Table 6: Segment level analysis by category, 2015
  • Table 7: Average price per kg comparison by categories
  • Table 8: Retailer price dynamics (includes % difference from average price)
  • Table 9: Leading retailers
  • Table 10: Leading brands by segments, 2015
  • Table 11: Leading brands by category, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Foodservice transactions by sectors, profit and cost, 2015
  • Figure 3: Market volume analysis, 2010-2020
  • Figure 4: Market volume share analysis by category, 2015
  • Figure 5: Market value growth analysis by category, 2010-2020
  • Figure 6: Historic and forecast value analysis by category, 2010-2020
  • Figure 7: Change in market share by category, 2015-2020
  • Figure 8: Category volume consumption by age, gender, education and urbanisation,2015
  • Figure 9: Leading distribution channels, overall Food, 2011-2014
  • Figure 10: Leading distribution channels, overall Bakery and Cereals market, 2015
  • Figure 11: Leading distribution channels by category, 2015
  • Figure 12: Brand share analysis by category (by value and volume), 2015
  • Figure 13: Private label penetration by category, 2015
  • Figure 14: Private label and brand share growth, 2012-2015
  • Figure 15: Packaging analysis -key packaging material, container, closure and outer type, 2015
  • Figure 16:Growth in key packaging material, container, closure and outer type, 2015-2020
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