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市場調查報告書

消費者與市場的考察:印度的糖果零食市場

Consumer and Market Insights: Confectionery in India

出版商 Canadean 商品編碼 335647
出版日期 內容資訊 英文 159 Pages
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消費者與市場的考察:印度的糖果零食市場 Consumer and Market Insights: Confectionery in India
出版日期: 2016年10月20日 內容資訊: 英文 159 Pages
簡介

本報告提供印度的糖果零食市場相關調查分析、市場資料、人口統計消費模式 (各類別) 、促進消費的消費者趨勢驗證、符合消費者需求的創新的新產品開發,也包含利用進化的消費者形勢的策略性建議等系統性資訊。

目錄

  • 簡介
  • 市場概要
  • 零售業者與包裝
  • 人口世代消費模式
  • 消費者趨勢分析
  • 技術創新範例
  • 建議
  • 附錄

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目錄
Product Code: CS3189MF

Summary

Canadean's Consumer and Market Insights: Confectionery in India identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

Key Findings

Canadean's Consumer and Market Insights: Confectionery in India identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

  • Across all the age groups, the desire for quality peaks among Tweens and Early Teens
  • The need for treating influences men's confectionery consumption more than women's
  • Consumers' desire for quality motivates a quarter of the category consumption in India
  • Indian women have more Confectionery occasions than men both as a group and per capita
  • Across all the age groups, the desire for quality peaks among Tweens and Early Teens
  • The need for treating influences men's confectionery consumption more than women's
  • Consumers' desire for quality motivates a quarter of the category consumption in India

What else does this report offer?

  • Figures that showcase the number of times consumers of different age groups and gender consume Confectionery, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
  • A study of market value and volumes from 2010-2020, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years
  • The degree of influence that Canadean's 20 key consumer trends have on Confectionery consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure
  • Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs
  • International and India-specific product innovation examples targeting key consumer needs - compare your products against the top performers

Reasons To Buy

  • Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation, packaging and key consumer targets
  • Our unique consumer data has been developed from extensive consumption surveys and consumer group tracking, giving you an exclusive insight into India's Confectionery market
  • Quantify the influence of 20 consumption motivations in the Confectionery sector for a deeper understanding of what is driving the market and how to alter product offerings accordingly
  • Analyze category, brand, and packaging dynamics, and how to compete with market leaders to provide a competitive edge to product launches

Table of Contents

Introduction

  • Report Scope

Country Context

  • Macroeconomic indicators - GDP Per Capita, Population, Consumer Price Index and Age Profile
  • Retail and foodservice figures - Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis

  • Value and volume analysis for the Indian Confectionery market
  • Impact of exchange rate fluctuations on Confectionery market
  • Volume analysis by category
  • Market value and growth rates, by category
  • Historic and forecast value analysis by category
  • Winners and losers by categories with change in market share
  • Segment share in a category (value terms) and change in market share
  • Volume consumption analysis by gender, age, education and urbanization - at category level
  • Inter-country comparison of average price per kg by category
  • Top variants and pack size distribution analysis
  • Retailer price dynamics

Retail Landscape and Key Distribution Channels

  • Leading retailers in the Indian Food market
  • Leading distribution channels (value terms) in the Indian Confectionery market
  • Leading distribution channels (value terms) by category

Competitive Landscape

  • Market share of leading brands (in value and volume terms) by category and segment
  • Penetration of private label by category in the Indian Confectionery market
  • Private label growth (in value terms) compared to brands

Health and Wellness analysis

  • Value of Health and Wellness claims by category
  • Key Health and Wellness product attributes driving sales
  • Key Health and Wellness consumer benefits driving sales
  • Key Health and Wellness companies and market share

Packaging

  • Confectionery market by type of packaging material/container (in volume terms)
  • Confectionery market by type of packaging closure/outer (in volume terms)
  • Confectionery market by type of packaging, forecast(in volume terms)

Demographic Cohort Consumption Patterns

  • Overall consumption occasions by age and gender in the Indian Confectionery market
  • Private Label consumption occasions by age and gender in the Indian Confectionery market
  • Under/Over-consumption levels in the Indian Confectionery market by gender and age
  • Consumption frequency by type of consumer in the Indian Confectionery market by gender and age
  • Private label consumption by age and gender and comparison to overall consumption levels in in the Indian Confectionery market

Contents Consumer trend analysis

  • Canadian's consumer trend framework and explanation of the sub-trends
  • For key trends in the Indian Confectionery market:
  • How the trend is influencing consumption in the Indian Confectionery market
  • How to target the trend in the Indian Confectionery market
  • How the trend will evolve in the Indian Confectionery market
  • Key target demographic and the rate at which the trend will evolve
  • What are the key drivers that will influence growth of Confectionery market in the future

Examples of New Product Development

  • New products launched in the Indian Confectionery market
  • New products launched in global Confectionery market

Actions and Recommendations

  • How to successfully target key trends in the Indian Confectionery market

Appendix

  • Country context
  • Category value and volume data
  • Consumer Demographics data
  • Pricing data
  • Sector Overview
  • Health and Wellness data
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Health and Wellness definitions
  • Channel definitions
  • Explanation of sub-trends
  • Market Data Methodology
  • Consumer Data Methodology
  • About Canadean

List of Tables

  • Table 1: Country Indicators -overall food value and volume, 2015
  • Table 2: Market value analysis in €and US$, 2010-2020
  • Table 3: Market volume growth analysis, 2010-2020
  • Table 4: Exchange rate fluctuations: US$ to €
  • Table 5: Market volume growth, by category, 2015-2020
  • Table 6:Segment level analysis by category, 2015
  • Table 7: Average price per kg comparison by categories
  • Table 8: Retailer price dynamics (includes % difference from average price)
  • Table 9: Leading retailers
  • Table 10: Leading brands by segments, 2015
  • Table 11: Leading brands by category, 2015
  • Table 12: Key Health and Wellness product attributes driving sales, 2015
  • Table 13: Key Health and Wellness consumer benefits driving sales, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Foodservice transactions by sectors, profit and cost, 2015
  • Figure 3: Market volume analysis, 2010-2020
  • Figure 4: Market volume share analysis by categories, 2015
  • Figure 5: Market value growth analysis by category, 2010-2020
  • Figure 6: Historic and forecast value analysis by category, 2010-2020
  • Figure 7: Change in market share by category, 2015-2020
  • Figure 8: Category volume consumption by age, gender, education and urbanization,2015
  • Figure 9: Leading distribution channels, overall Food, 2011-2014
  • Figure 10: Leading distribution channels, overall Confectionery market, 2015
  • Figure 11: Leading distribution channels by category, 2015
  • Figure 12: Brand share analysis by category (by value and volume), 2015
  • Figure 13: Private label penetration by categories, 2015
  • Figure 14: Private label and brand share growth, 2012-2015
  • Figure 15: Value of key Health and Wellness claims, by category, 2010-2020
  • Figure 16: Leading Health and Wellness companies by category, 2015
  • Figure 17: Packaging analysis -key packaging material, type, closure, 2015
  • Figure 18: Growth in key packaging material, type, closure, 2015-2020
  • Figure 19: Consumption occasions by gender and age, 2015
  • Figure 20: Private label occasions by gender and age, 2015
  • Figure 21: Heavy, medium, or light consumption by gender, 2015Figure 22: Heavy, medium, or light consumption by age, 2015
  • Figure 23: Private label consumption by age group compared to overall market consumption by age, 2015
  • Figure 24: Influence of a trend on consumption -by gender, age, income group and leisure time
  • Figure 25: Innovative new product launch -global and country specific
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