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市場調查報告書

消費者與市場的考察:俄羅斯的鹹味零食市場

Consumer and Market Insights: Savory Snacks in Russia

出版商 Canadean 商品編碼 335642
出版日期 內容資訊 英文 169 Pages
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消費者與市場的考察:俄羅斯的鹹味零食市場 Consumer and Market Insights: Savory Snacks in Russia
出版日期: 2016年08月27日 內容資訊: 英文 169 Pages
簡介

本報告提供俄羅斯的鹹味零食市場相關分析,整體市場規模的變化、預測 (過去、今後5年份) ,及主要市場推動因素,各人口族群 (世代) 的消費頻率、趨勢,各產品類型、包裝手法、品牌的市場佔有率與今後的預測,市場次趨勢 (共20種) 今後的市場趨勢帶來的影響,市場相關人員應該取行動 (市場趨勢的正確補充方法等) 的項目調查、考察。

簡介

  • 分析範圍

該國背景情況

  • 宏觀經濟指標:每人GDP,總人口,消費者價格指數 (CPI),年齡簡介
  • 零售業、餐飲服務業分析:主要的結論

市場概要,消費者的人口結構,價格趨勢分析

  • 俄羅斯的鹹味零食的市場規模分析 (以金額、數量為準)
  • 匯率的變動俄羅斯的鹹味零食市場帶來的影響
  • 市場規模 (以金額為準)的分析:各類別
  • 市場規模與成長率:各類別 (以金額為準)
  • 市場規模的成果值、預測值:各類別 (以金額為準)
  • 各分類的勝者和敗者:市場佔有率的變動
  • 各類別單位、分類市場佔有率和變動
  • 消費量分析 (類別單位):男女、各年齡、各教育水準、都市區/農村
  • 國內各地的平均單價比較:各類別
  • 受歡迎的產品變化和包裝尺寸:市場佔有率分析
  • 零售價格趨勢

零售環境和主要的流通管道

  • 俄羅斯的食品市場主要零售業者
  • 俄羅斯的鹹味零食市場主要流通管道 (以金額為準)
  • 主要的流通管道:各類別 (以金額為準)

競爭環境

  • 領導品牌的市場佔有率 (以金額、數量為準):各類別、各市場區隔
  • 俄羅斯的鹹味零食市場上自有品牌的普及率:各類別
  • 自有品牌的成長率 (以金額為準):品牌產品的比較

健康和保健方面分析

  • 在健康保健方面的賣點:各類別
  • 與促進銷售額相關的各產品的健康方面、健康方面的特徵
  • 與促進銷售額相關的對消費者的健康保健方面的賣點
  • 各企業的銷售額、市場佔有率:各類別 (保健食品的情況)

包裝

  • 鹹味零食的市場規模 (以數量為準):各包裝材料/容器
  • 鹹味零食的市場規模 (以數量為準):各封蓋類型
  • 鹹味零食的市場規模的預測 (以數量為準):包裝的各類型

各人口族群的消費模式

  • 鹹味零食的整體消費機會:各年齡、男女
  • 自有品牌的消費機會:各年齡、男女
  • 鹹味零食的過剩/過小消費狀態:各年齡、男女
  • 鹹味零食的消費頻率:消費者的各類型 (年齡、性別)
  • 自有品牌的消費機會 (各年齡、男女) 和,鹹味零食整體市場的比較

消費者趨勢分析

  • 消費者趨勢分析組成架構,和次趨勢的說明
  • 俄羅斯的鹹味零食市場上主要趨勢
  • 市場趨勢鹹味零食的消費量帶來的影響
  • 補充俄羅斯的鹹味零食市場趨勢的方法
  • 鹹味零食市場趨勢的變化
  • 成為市場開拓的目標的消費階層,和市場趨勢的變化的程度
  • 今後市場成長的推動要素

新產品的開發案例

  • 俄羅斯的鹹味零食市場上的新產品
  • 全球鹹味零食市場上的新產品

行動與建議

  • 怎樣做能正確理解俄羅斯的鹹味零食市場趨勢

附錄

圖表一覽

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目錄
Product Code: CS3655MF

Summary

Russia is the fourth largest Savory Snacks market globally, and is forecast to show fast growth at a CAGR of 7.2% over 2015-2020.Real or perceived time scarcity and fragmented meal times among the working population have led to greater demand for convenient snacking solutions, such as Savory Snacks. Processed Snacks is the most popular category among Russian consumers; however, it is the Potato Chips category that is forecast to show the fastest growth.

Key Findings

  • Russian women have more Savory Snacks occasions both as a group and per capita
  • Across all the categories, private label penetration is the highest in Potato Chips
  • The desire for treating is the primary driver of Russia's Savory Snacks market
  • Men's Savory Snacks consumption is more driven by the desire for relaxation than women's

Canadean's Consumer and Market Insights: Savory Snacks in Russia identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

  • Figures that showcase the number of times consumers of different age groups and gender consume Savory Snacks, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
  • A study of market value and volumes from 2009-2019, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years
  • The degree of influence that Canadean's 20 key consumer trends have on Savory Snacks consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure
  • Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs
  • International and Russia-specific product innovation examples targeting key consumer needs - compare your products against the top performers

Reasons To Buy

  • Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation, packaging, and key consumer targets
  • Our unique consumer data has been developed from extensive consumption surveys and consumer group tracking, giving you an exclusive insight into Russia's Savory Snacks market
  • Quantify the influence of 20 consumption motivations in the Savory Snacks sector for a deeper understanding of what is driving the market and how to alter product offerings accordingly
  • Analyze category, brand, and packaging dynamics, and how to compete with market leaders to provide a competitive edge to product launches

Table of Contents

Introduction

  • Report Scope

Country Context

  • Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile
  • Retail and foodservice figures -Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis

  • Value and volume analysis for the Russian Savory Snacks market
  • Impact of exchange rate fluctuations on the Russian Savory Snacks market
  • Volume analysis by category
  • Market value and growth rates, by category
  • Historic and forecast value analysis by category
  • Winners and losers by category with change in market share
  • Segment share in the category (value terms) and change in market share
  • Volume consumption analysis by gender, age, education and urbanization -at category level
  • Inter-country comparison of average price per kg by category
  • Top variants and pack size distribution analysis
  • Retailer price dynamics

Retail Landscape and Key Distribution Channels

  • Leading retailers in Russian Food market
  • Leading distribution channels (value terms) in the Russian Savory Snacks market
  • Leading distribution channels (value terms) by category

Competitive Landscape

  • Market share of leading brands (in value and volume terms) by category and segment
  • Penetration of private label by category in the Russian Savory Snacks market
  • Private label growth (in value terms) compared to brands

Health and Wellness analysis

  • Value of Health and Wellness claims by category
  • Key Health and Wellness product attributes driving sales
  • Key Health and Wellness consumer benefits driving sales
  • Key Health and Wellness companies and market share

Packaging

  • Savory Snacks market by type of packaging material/container (in volume terms)
  • Savory Snacks market by type of packaging closure (in volume terms)
  • Savory Snacks market by type of packaging, forecast(in volume terms)

Demographic Cohort Consumption Patterns

  • Overall consumption occasions by age and gender in the Russian Savory Snacks market
  • Private Label consumption occasions by age and gender in the Russian Savory Snacks market
  • Under/Over-consumption levels in the Russian Savory Snacks market by gender and age
  • Consumption frequency by type of consumer in the Russian Savory Snacks market by gender and age
  • Private label consumption by age and gender and comparison to overall consumption levels in in the Russian Savory Snacks market

Consumer trend analysis

  • Canadian's consumer trend framework and explanation of the sub-trends
  • For key trends in Russian Savory Snacks market:
  • How the trend is influencing consumption in the Russian Savory Snacks market
  • How to target the trend in the Russian Savory Snacks market
  • How the trend will evolve in Russian Savory Snacks market
  • Key target demographic and the rate and which the trend will evolve
  • What are the key drivers that will influence growth of Savory Snacks market in the future

Examples of New Product Development

  • New products launched in the Russian Savory Snacks market
  • New products launched in global Savory Snacks market

Actions and Recommendations

  • How to successfully target key trends in the Russian Savory Snacks market

Appendix

  • Country context
  • Category value and volume data
  • Consumer Demographics data
  • Sector Overview
  • Health and Wellness data
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Health and Wellness definitions
  • Explanation of sub-trends
  • Market Data Methodology.
  • Consumer Data Methodology
  • About Canadean

List of Tables

  • Table 1: Country Indicators -overall food value and volume, 2015
  • Table 2: Market value analysis in RUB and US$, 2010-2020
  • Table 3: Market volume growth analysis, 2010-2020
  • Table 4: Exchange rate fluctuations: US$ to RUB
  • Table 5: Market volume growth, by category, 2015-2020
  • Table 6:Segment level analysis by category, 2015
  • Table 7: Average price per kg comparison by categories
  • Table 8: Retailer price dynamics (includes % difference from average price)
  • Table 9: Leading retailers
  • Table 10: Leading brands by segments, 2015
  • Table 11: Leading brands by category, 2015
  • Table 12: Key Health and Wellness product attributes driving sales, 2015
  • Table 13: Key Health and Wellness consumer benefits driving sales, 2015List

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Foodservice transactions by sectors, profit and cost, 2015
  • Figure 3:Market volume share analysis by category, 2015
  • Figure 4: Historic and forecast value analysis by category, 2010-2020
  • Figure 5:Change in market share by category, 2015-2020
  • Figure 6: Category volume consumption by age, gender, education and urbanisation,2015
  • Figure 7: Leading distribution channels, overall Food, 2011-2014
  • Figure 8: Leading distribution channels, overall Savory Snacks , 2015
  • Figure 9: Leading distribution channels by category, 2015
  • Figure 10: Brand share analysis by category (by value and volume), 2015
  • Figure 11: Private label penetration by categories, 2015
  • Figure 12: Private label and brand share growth, 2012-2015
  • Figure 13: Value of key Health and Wellness claims, by category, 2010-2020
  • Figure 14: Leading Health and Wellness companies by category, 2015
  • Figure 15: Packaging analysis -key packaging material, type, closure, 2015
  • Figure 16: Growth in key packaging material, type, closure, 2015-2020
  • Figure 17: Consumption occasions by gender and age, 2015
  • Figure 18: Private label occasions by gender and age, 2015
  • Figure 19: Heavy, medium, or light consumption by gender, 2015
  • Figure 20: Heavy, medium, or light consumption by age, 2015
  • Figure 21: Private label consumption by age group compared to overall market consumption by age, 2015
  • Figure 22: Influence of a trend on consumption -by gender, age, income group and leisure time
  • Figure 23: Innovative new product launch -global and country specific
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