Consumer and Market Insights: Savory Snacks in Russia
|出版日期||內容資訊||英文 169 Pages
|消費者與市場的考察:俄羅斯的鹹味零食市場 Consumer and Market Insights: Savory Snacks in Russia|
|出版日期: 2016年08月27日||內容資訊: 英文 169 Pages||
本報告提供俄羅斯的鹹味零食市場相關分析，整體市場規模的變化、預測 (過去、今後5年份) ，及主要市場推動因素，各人口族群 (世代) 的消費頻率、趨勢，各產品類型、包裝手法、品牌的市場佔有率與今後的預測，市場次趨勢 (共20種) 今後的市場趨勢帶來的影響，市場相關人員應該取行動 (市場趨勢的正確補充方法等) 的項目調查、考察。
Russia is the fourth largest Savory Snacks market globally, and is forecast to show fast growth at a CAGR of 7.2% over 2015-2020.Real or perceived time scarcity and fragmented meal times among the working population have led to greater demand for convenient snacking solutions, such as Savory Snacks. Processed Snacks is the most popular category among Russian consumers; however, it is the Potato Chips category that is forecast to show the fastest growth.
Canadean's Consumer and Market Insights: Savory Snacks in Russia identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.