Consumer and Market Insights: Savory Snacks in Brazil
|出版日期||內容資訊||英文 173 Pages
|消費者與市場的考察:巴西的鹹味零食市場 Consumer and Market Insights: Savory Snacks in Brazil|
|出版日期: 2016年09月30日||內容資訊: 英文 173 Pages||
本報告提供巴西的鹹味零食市場相關調查分析、市場資料、人口統計消費模式 (各類別) 、促進消費的消費者趨勢驗證、符合消費者需求的創新新產品開發，也包含利用進化的消費者形勢的策略性建議等系統性資訊。
Brazil is the smallest market by volume among the BRIC economies; however, it is forecast to show fast growth at a CAGR of 5.8% over 2015-2020. Consumers' desire for products to accompany moments of fun drives demand for Savory Snacks, especially in the Potato Chips and Popcorn categories. In 2015, private label penetration was at one tenth of the market; however, it will increase as consumers consider own brands competing with brands on taste and sophistication rather than just price points exclusively.
Canadean's Consumer and Market Insights: Savory Snacks in Brazil identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.