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市場調查報告書

個人保養用品的自有品牌:已開發國家的消費行為的變化,意味領導品牌企業再次面臨市場競爭嗎?

Private Label Personal Care: Does the shift in consumers' shopping habits in developed economies mean major brands face a revitalized competition?

出版商 Canadean 商品編碼 335366
出版日期 內容資訊 英文 83 Pages
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個人保養用品的自有品牌:已開發國家的消費行為的變化,意味領導品牌企業再次面臨市場競爭嗎? Private Label Personal Care: Does the shift in consumers' shopping habits in developed economies mean major brands face a revitalized competition?
出版日期: 2015年06月30日 內容資訊: 英文 83 Pages
簡介

已開發國家的個人保養用品市場上,消費者對自有品牌的信用度高漲,使該市場佔有率擴大,全國品牌的競爭激烈。在開發中國家中,以男性化妝品市場開拓等為起點,自有品牌有擴大的可能性。

本報告提供全球個人保養用品市場上自有品牌的普及情形與今後預測相關分析、自有品牌市場至成熟化經過的8個階段、在各階段中自有品牌方面和品牌商品 (全國品牌) 企業方面相關應採用策略調查、考察。

摘要整理

  • 簡介:分析的形態
  • 為了市場成長、品牌發展,有效的目標、行動設定的主要階段:摘要

簡介和分析方法

  • 個人保養用品市場上自有品牌的主要促進、阻礙因素
  • 分析方法:概要
  • 分析觀察對象國家
  • 定義
  • Canadean的消費者趨勢分析組成架構

自有品牌、個人保養用品市場概要

  • 自有品牌、個人保養用品的現有、新市場
  • 自有品牌、個人保養用品的主要用戶的趨勢:年齡、性別、地區結構等

自有品牌的發展

  • 5等級的自有品牌成熟化模式:概要與說明
  • 自有品牌、個人保養用品市場的成熟度:8等級的成熟化階段的概要

自有品牌、個人保養用品市場:8等級的成熟化階段

  • 關於成熟化階段的各階段:市場現狀、趨勢,自有品牌相關人員應該採用手段,全國品牌相關人員應該採用的防禦策略
  • 對自有品牌的信賴提高
  • 對意識度高的消費者的說明
  • 男性化妝品相關成長目標的設定
  • 高齡化伴隨的需求補充
  • 網路購物的最佳化
  • 超級市場、大賣場服務的建立
  • 所有利用形態的個人保養用品的提供
  • 獨自品牌跟博客人的共同建立

分析方法及附錄

  • 全球市場的分析方法
  • 市場資料的分析方法
  • 消費者資料的分析方法
  • 關於Canadean

圖表一覽

目錄
Product Code: CS0021IS

Summary

‘Private Label Personal Care: Does the shift in consumers' shopping habits in developed economies mean major brands face a revitalized competition?' is a detailed consumer insight report exploring the advancement of private labels in developed economies. The report breaks down 8 key trends that when targeted effectively can further mature private label in the personal care market.

Key Findings

  • Private label personal care is a quickly advancing market across developed economies in order to stay ahead of the competition and capitalize on growth opportunities in the market private label manufacturers must ensure they stay ahead of key consumer trends in the market.
  • Consumers are increasingly trusting and interested in private label personal care allowing private labels to take a new stance in the market leaving behind their low cost-low quality image and instead building and shaping their brand.
  • Value is a significant factor in many purchases across developed economies with recessionary spending habits remaining rife private label manufacturers must use this search for value to their advantage offering both competitive prices and quality simultaneously to meet consumer demands and secure repeat custom.
  • Less developed target markets in personal care such as male grooming and aging populations present opportunities for private labels to become the preferred choice ahead of brands. In such instances effectively meeting the demands of men and older consumers will see that private labels secure a foothold in the market and the opportunity to become market leaders in these fields.
  • How consumers shop and the marketing efforts that influence them are quickly evolving. Many consumers enjoy the 'one-stop-shop' element of hypermarkets such a scenario grants opportunity for private label manufacturers to really showcase their products alongside brands.
  • The internet is having a huge influence on the way consumers shop with people increasingly shopping and researching online. Online sales platforms as well as bloggers will continue to influence consumers personal care spending and both provide a tool which private labels must use in their favor.

‘Private Label Personal Care: Does the shift in consumers' shopping habits in developed economies mean major brands face a revitalized competition?' highlights key consumer groups that offer both new and ongoing opportunities for private label development. It identifies key trends in the personal care arena and how to effectively position differentiated products to target consumer needs. Important consumption motivations and changes in consumer behavior are analyzed and recommendations for manufacturers and retailers are drawn from this identifying profitable markets and areas for innovation.

Get access to:

  • Analysis of the private label personal care market at current across developed economies including market sizing and private label penetration rates.
  • Analysis of key trends influencing private label personal care consumption patterns and recommendations of how best to target such trends.
  • A brand prospective on the changing shape of private label personal care including recommendations of how to counteract rising private label successes; as well as exploring how the trends are also relevant to brands.
  • Introduction of private label maturity model including commentary on how each of the trends progresses private labels across the model to reach the aim of brand building.
  • Unique insights into market data and the implications of this to manufacturers and retailers operating in the private label personal care market; for instance how changing shopping habits or an aging population affects the required positioning of many personal care products.

Reasons To Buy

  • Consumer analysis and case studies provide insight into the private label personal care market and clear opportunities for new product developments are explored.
  • Canadean's unique consumer data developed from extensive consumption surveys and consumer group tracking quantifies the influence of 20 consumption motivations across the market hence granting a thorough understanding of consumer behavior.
  • Canadean's market data and country/category comparisons allow for markets and opportunities to be sized a measure of potential profitability.
  • The recommended actions and analysis throughout the report will allow manufacturers to align their research and development and marketing strategy with the stand out trends influencing consumer behavior.

Table of Contents

Executive Summary

  • Introduction to the report format
  • Summary of the key steps to successfully target and position private label personal care for growth and brand development

Introduction and summary methodology

  • Drivers and inhibitors in the private label personal care market
  • Summary methodology
  • Country coverage
  • Definitions
  • Canadean's consumer trend framework

Overview of the private label Personal Care market

  • Identifying established and key growth markets of private label Personal Care
  • Understanding the key users of private label Personal Care, including age, gender and regional comparisons

Development of private label

  • Introduction and explanation of the Private label five stage maturity model
  • Introduction to the 8 steps to help personal care manufacturers to move up the maturity curve

8 steps to grow private label Personal Care

  • For each step the report explores the current state of the market, how to further private label personal care usage through capitalizing on the trend, and how brands can look to defend against strengthening private label competition
  • Grow Trust in Private Label
  • Speak to the Savvy Shopper
  • Target the Evolution of Male Grooming
  • Meet the Needs of Aging Populations
  • Optimize for Shopping Online
  • Build Service into Hypermarkets and Supermarkets
  • Provide for the Whole Personal Care Usage Spectrum
  • Build a Unique Brand with Bloggers

Methodology and appendix

  • Global survey methodology
  • Market data methodology
  • Consumer data methodology
  • About Canadean

List of Tables

  • Table 1: Private label personal care category values and CAGRs, 2010, 2013
  • Table 2: Over and under consumption of private label personal care by age group, 2013
  • Table 3: Number of times per year men use personal care products in France, Germany, Italy, Spain, and the UK, 2013

List of Figures

  • Figure 1: Private label maturity model introduction
  • Figure 2: Consumer side drivers and inhibitors of private label personal care growth and uptake
  • Figure 3: The value share (US$) of categories within private label Personal Care
  • Figure 4: CAGR of the private label Personal Care market, by country, 2010-2013
  • Figure 5: Private Label as a percentage of the market, by category, 2010 and 2013
  • Figure 6: Consumption of private label split by age group and category, 2013
  • Figure 7: Private Label consumption by gender and category, 2013
  • Figure 8: Consumption of private label split by age group and country, 2013
  • Figure 9: Private label Personal Care consumption in volume (million units) by gender, 2013
  • Figure 10: Private label Personal Care consumption in volume (million units) by urban/rural, 2013
  • Figure 11: Private label Personal Care consumption by leisure hours, 2013
  • Figure 12: The five stage private label maturity model
  • Figure 13: The five stage private label maturity model and its impact on national brand market share
  • Figure 14: The influence of the Trust trend in 2015
  • Figure 15: Consumers who keep a look-out for new products, by region, 2015
  • Figure 16: Consumer perceptions of grocery products with heritage, 2015
  • Figure 17: Influence of the value trend, 2013
  • Figure 18: Men's satisfaction with their personal appearance, by country, 2015
  • Figure 19: Respondents who say that a Personal Care product's ability to offer maximum results is important to them, 2015
  • Figure 20: Population of over 65s, 2015-2025
  • Figure 21: Importance of a known and trusted brand in personal care, UK and US, 2015
  • Figure 22: Consumers who stated to have a broadband internet connection at their home in 2015
  • Figure 23: The number of consumers who indicate that they have shopped online for groceries, in 2015
  • Figure 24: Cosmetics and toiletries sales by retail channel, 2014
  • Figure 25: Consumer confidence about their ability to spend on non-essentials, 2015
  • Figure 26: Consumers who indicate that looking their best is important to them, 2015
  • Figure 27: The number of consumers who agreed that they like to buy personal care products that are reflective of their attitudes and opinions in life, in 2015
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