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市場調查報告書

一般消費品 (FMCG) 產業上,自有品牌/品牌專賣店產品相關包裝的重要性

Global Executives Survey: Significance of Private Label/Store Branded Packaging in the FMCG industry

出版商 Canadean 商品編碼 335286
出版日期 內容資訊 英文 44 Pages
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一般消費品 (FMCG) 產業上,自有品牌/品牌專賣店產品相關包裝的重要性 Global Executives Survey: Significance of Private Label/Store Branded Packaging in the FMCG industry
出版日期: 2015年07月17日 內容資訊: 英文 44 Pages
簡介

近幾年在FMCG市場中自有品牌的包裝,在設計、易開、材料的品質各點逐漸改善。自有品牌包裝的情況,提高品質且確保實惠很重要。全球各國的包裝產業的企業幹部中,38%也考慮提供自有品牌產品。另一方面,消費者比以往不重視品牌,不過仍感到品牌包裝比自有品牌出色。

本報告以全球各地的包裝產業的相關人員的問卷調查為基礎,提供一般消費品 (FMCG) 市場上自有品牌的市場佔有率和今後的變動預測、自有品牌產品相關包裝的品質水準、其改善的動向、效果、消費者、零售業者、包裝廠商方面如何接受等相關調查與考察。

簡介

  • 分析方法、樣本大小
  • 調查受訪企業簡介
  • Canadean的見解

自有品牌:消費者的期待與企業方面的策略方法

  • 自有品牌的市場佔有率的變化和主要的促進成長因素
  • 自有品牌包裝的品質改善 (包裝相關限制) 和消費者方面的見解
  • 品質評估、產品功能的重要性相關,自有品牌的優點
  • 包裝的流通結構:FMCG製造商各分類
  • 包裝廠商方面對自有品牌市場的期待

包裝產業相關人員的見解:自有品牌產品市場趨勢預測與自家公司的影響

附錄

圖表一覽

目錄
Product Code: PK4440PR

Summary

"Significance of Private Label/Store Branded Packaging" is a report published by Canadean with a detailed analysis about the quality of private label packaging, growth drivers of private label brands and their association with packaging manufacturers. Also covered is the apprehension about retailers and the change in market share of private label brands.

Key Findings

  • Quality of private label packaging has improved in terms of design, ease of opening and quality of material used
  • Leveraging quality and good value of products is crucial for private label packaging
  • Overall, 38% of executives expressed intentions to supply packaging to private label FMCG manufacturers
  • Even though consumers have become less brand conscious over the last three years, they will prefer branded packaging to non-branded packaging

This report examines global packaging industry executives' opinions about transformation in market share of private label products and highlights key factors responsible for their growth. It also evaluates quality of private label packaging on specific parameters and scenarios and potential collaboration between packaging manufacturers and private label brands.

"Significance of Private Label/Store Branded Packaging" also includes:

  • A quality evaluation for private label packaging: evaluates packaging has transformed over the last three years based on specific aspects and parameters
  • Collaboration of packaging manufacturers with private label brands: examines prospects of packing manufactures working with private label brands
  • Concern assessment and change in market share: determines market share transformation for private label brands and identifies packaging manufacturers apprehension about retailers capabilities
  • Key drivers: identifies factors which are important for the growth of private label brands
  • Use of product attributes: ascertains importance for private label packaging to take advantage of product characteristics
  • Consumer perception: highlights consumer opinions about private label products and packaging based on various scenarios

Reasons To Buy

  • Restructure production and distribution plans of private label goods by using the trends highlighted within the report
  • Improve private label packaging by knowing the product attributes which can provide a competitive edge
  • Enhance the quality of private label packaging by understanding the factors which have brought positive change to quality levels over the last three years
  • Alter product offerings by following the key factors which are influencing consumers and get a deeper understand of their opinions regarding private label products

Table of Contents

Introduction

  • Methodology and sample size
  • Respondent profile
  • Canadean's view

Private Label - Consumer Expectations and Organizations Strategic Approach

  • Alteration in market share of private label brands and prominence of growth affecting factors
  • Quality improvement of private label packaging based on specific packaging aspects and viewpoint on consumer opinion
  • Quality evaluation and importance of using product features for private label advantage
  • Packaging distribution based on FMCG manufacturers classification
  • Expectation about packaging manufacturers association with private label brands

Organizations opinion about private label products and impact from packaging perspective

Appendix

List of Figures

  • Figure 1: Change in private label brands market share over the last three years - Overall
  • Figure 2: Change in private label brands market share over the last three years - region
  • Figure 3: Change in private label brands market share over the last three years - Size of business
  • Figure 4: Significance of growth influencing factors for private label brands - Overall
  • Figure 5: Significance of growth influencing factors for private label brands - Region
  • Figure 6: Significance of growth influencing factors for private label brands - Size of business
  • Figure 7: Opinion on consumer perception - Overall - Consumers have become less brand conscious over the last three years
  • Figure 8: Opinion on consumer perception - Overall - Consumers believe that private label and branded products are produced in the same factory - it is only the packaging that is different
  • Figure 9: Opinion on consumer perception - Region - North America and Europe
  • Figure 10: Opinion on consumer perception - Region - Asia-Pacific and Rest of the World
  • Figure 11: Opinion on consumer perception - Size of business - Large companies and Medium-sized companies
  • Figure 12: Opinion on consumer perception - Size of business - Small companies
  • Figure 13: Enhancement in quality of private label packaging based on key parameters during the last three years - Overall
  • Figure 14: Enhancement in quality of private label packaging based on key parameters during the last three years - Region
  • Figure 15: Enhancement in quality of private label packaging based on key parameters during the last three years - Size of business
  • Figure 16: Significance of leveraging product attributes for private label packaging - Overall
  • Figure 17: Significance of leveraging product attributes for private label packaging - Region
  • Figure 18: Significance of leveraging product attributes for private label packaging - Size of business
  • Figure 19: Significance of leveraging product attributes for private label packaging - Overall - Convenience
  • Figure 20: Quality level of private label packaging based on specific packaging aspects - Overall
  • Figure 21: Quality level of private label packaging based on specific packaging aspects - Region
  • Figure 22: Quality level of private label packaging based on specific packaging aspects - Size of business
  • Figure 23: Opinion on consumer perception - Overall - Consumers can be reluctant to serve private label packaged food and drink to guests on certain occasions
  • Figure 24: Opinion on consumer perception - Overall - Consumers will always prefer branded packaging to non-branded packaging
  • Figure 25: Opinion on consumer perception - Overall - Consumers are fully confident with the quality of private label groceries
  • Figure 26: Packaging share based on type of FMCG manufacturers - Overall
  • Figure 27: Packaging share based on type of FMCG manufacturers - Region
  • Figure 28: Packaging share based on type of FMCG manufacturers - Size of business
  • Figure 29: Prospects of packaging manufacturers association with private label brands over the next three years - Overall
  • Figure 30: Opinion on consumer perception - Region - Consumers believe that private label and branded products are produced in the same factory - it is only the packaging that is different
  • Figure 31: Opinion on consumer perception - Size of business - Consumers believe that private label and branded products are produced in the same factory - it is only the packaging that is different
  • Figure 32: Opinion on consumer perception - Overall - Consumers can be reluctant to serve private label packaged food and drink to guests on certain occasions
  • Figure 33: Opinion on consumer perception - Size of business - Consumers can be reluctant to serve private label packaged food and drink to guests on certain occasions
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