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Consumer and Market Insights: Confectionery in Thailand

出版商 Canadean 商品編碼 333104
出版日期 內容資訊 英文 83 Pages
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消費者與市場的考察:泰國的糖果零食市場 Consumer and Market Insights: Confectionery in Thailand
出版日期: 2016年06月30日 內容資訊: 英文 83 Pages

本報告提供泰國的糖果零食市場相關調查分析,提供您市場資料,人口統計消費模式 (各類別) 、促進消費的消費者趨勢驗證,再加上符合消費者需求的創新產品之開發,也包含利用進化的消費者形勢之策略性建議等系統性資訊。


  • 簡介
  • 市場概要
  • 零售業者與包裝
  • 人口世代消費模式
  • 消費者趨勢分析
  • 技術創新範例
  • 建議
  • 附錄


Product Code: CS3213MF


Thailand's Confectionery market is forecast to register growth in value as well as volume terms during 2015-2020. The Chocolate category has the largest volume share in 2015 while the Gum category is projected to witness the fastest growth during 2015-2020. With rise in disposable income, Thai consumers are seeking premium Confectionery products. E-commerce is expected to emerge a major platform for Confectionery sales in the times to come.

Key Findings

  • The Confectionery market in Thailand will register higher growth in value terms during 2015-2020 compared to 2010-2015.
  • The Sugar Confectionery category has the highest volume share in the overall Confectionery market.
  • Hypermarkets and Supermarkets is the leading distribution channel in Thailand's Confectionery market.
  • Kit Kat is the leading brand in Chocolate category in Thailand, both in value and in volume terms.
  • Sleeve is the most commonly used outer type in Thailand's Confectionery market.

Canadean's Consumer and Market Insights report on the Confectionery market in Thailand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for Chocolate, Gum and Sugar Confectionery with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • Leading players: Market share of brands
  • Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board, Rigid Plastics, and others; container data for: Bag/Sachet, Foil, Film, Box, and others
  • Consumer level trends: Top four consumer trends which influence Confectionery products consumption
  • Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Access to analysis on products launched in the market
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents


  • Report Scope

Country Context

  • Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile
  • Retail and foodservice figures -Key Takeaways

Market Overview

  • Value and volume analysis for Argentina's Confectionery market
  • Impact of exchange rate fluctuations on Confectionery market
  • Historic and forecast value analysis by category
  • Winners and losers by categories with change in market share
  • Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels

  • Leading retailers in Argentina's Food market
  • Leading distribution channels (value terms) in Argentina's Confectionery market
  • Leading distribution channels ((value terms) by category

Competitive Landscape

  • Market share of leading brands (in value and volume terms) by category and segment

Health and Wellness analysis

  • Key Health and Wellness product attributes driving sales
  • Key Health and Wellness consumer benefits driving sales
  • Key Health and Wellness companies and market share


  • Confectionery market by type of packaging material/container (in volume terms)
  • Confectionery market by type of packaging closure (in volume terms)
  • Confectionery market by type of packaging, forecast(in volume terms)

Consumer trend analysis

  • Canadean's consumer trend framework and explanation of the sub-trends
  • For key trends in Argentina's Confectionery market:
  • How the trend is influencing consumption in Argentina's Confectionery market
  • How to target the trend in Argentina's Confectionery market
  • How the trend will evolve in Argentina's Confectionery market
  • Key target demographic and the rate and which the trend will evolve
  • What are the key drivers that will influence growth of confectionery market in the future

Innovation examples

  • New products launched in Argentina's Confectionery market


  • Country context
  • Category value and volume data
  • Sector Overview
  • Segment data
  • Health and Wellness data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Health and Wellness definitions
  • Channel definitions
  • Explanation of sub-trends
  • Methodology
  • About Canadean

List of Tables

  • Table 1: Country Indicators -overall food value and volume, 2015
  • Table 2: Market value analysis in ARS and US$, 2010-2020
  • Table 3: Market volume growth analysis, 2010-2020
  • Table 4: Exchange rate fluctuations: US$ to ARS
  • Table 5: Average prices (ARS and US$) by category, 2015
  • Table 6: Leading retailers
  • Table 7: Leading brands by segment, 2015
  • Table 8: Leading brands by category, 2015
  • Table 9: Key Health and Wellness product attributes driving sales, 2015
  • Table 10: Key Health and Wellness consumer benefits driving sales, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Foodservice transactions by sectors, profit and cost, 2015
  • Figure 3: Market volume share analysis by categories, 2015
  • Figure 4: Growth analysis by category, 2010-2020
  • Figure 5: Change in market share by category, 2015-2020
  • Figure 6: Leading distribution channels, overall Food, 2011-2014
  • Figure 7: Leading distribution channels by category, 2015
  • Figure 8: Brand share analysis by categories (by value and volume), 2015
  • Figure 9: Brand share analysis by segments (by value and volume), 2015
  • Figure 10: Key Health and Wellness companies by categories
  • Figure 11: Packaging analysis -key packaging material, type, closure, 2015
  • Figure 12: Growth in key packaging material, type, closure, 2015-2020
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