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Consumer and Market Insights: Confectionery in Japan

出版商 Canadean 商品編碼 333092
出版日期 內容資訊 英文 97 Pages
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消費者與市場的考察:日本的糖果零食市場 Consumer and Market Insights: Confectionery in Japan
出版日期: 2016年06月30日 內容資訊: 英文 97 Pages

本報告提供日本的糖果零食市場相關調查分析,提供您市場資料,人口統計消費模式 (各類別) 、促進消費的消費者趨勢驗證,再加上符合消費者需求的創新產品之開發,也包含利用進化的消費者形勢之策略性建議等系統性資訊。


  • 簡介
  • 市場概要
  • 零售業者與包裝
  • 人口世代消費模式
  • 消費者趨勢分析
  • 技術創新範例
  • 建議
  • 附錄


Product Code: CS3194MF


Japan's Confectionery market is forecast to register marginal growth in value terms during 2015-2020. The Chocolate category has the largest volume share in 2015, while the Gum category is projected to witness fastest growth during 2015-2020. High disposable income of consumers is driving the demand for premium Confectionery products in Japan. Faced with intense competition in the Gum and Sugar Confectionery, conventional confectioners are introducing innovative flavors with health claims.

Key Findings

  • Hypermarkets and Supermarkets is the leading distribution channel in the Japanese Food market
  • Xylitol is the leading brand in the Gum category both in value and volume terms
  • Private label products in the Chocolate category registered the fastest growth during 2012-2015
  • Flexible Packaging is the most commonly used packaging material in the Japanese Confectionery market
  • Rising cocoa prices will drive production costs, but will also boost innovation in other Confectionery categories

Canadean's Consumer and Market Insights report on the Confectionery market in Japan provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for Chocolate, Gum and Sugar Confectionery with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
  • Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015
  • Consumer survey data: Provides category volume consumption by gender, age-group, education and urbanization.
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board, Rigid Plastics, and others; container data for: Film, wrapper, Bag/Sachet, Box, Foil, and others
  • Consumer level trends: Top four consumer trends which influence Confectionery products consumption
  • Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Access to analysis on products launched in the market
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents


  • Report Scope

Country Context

  • Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile
  • Retail and foodservice figures -Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis

  • Value and volume analysis for Japan's Confectionery market
  • Impact of exchange rate fluctuations on Confectionery market
  • Degree of trade up/down in the Japanese Confectionery market
  • Volume analysis by category
  • Market value and growth rates, by category
  • Historic and forecast value analysis by category
  • Winners and losers by category with change in market share
  • Segment share in the category (value terms) and change in market share
  • Volume consumption analysis by gender, age, education and urbanization -at category level
  • Inter-country comparison of average price per kg by category
  • Top variants and pack size distribution analysis
  • Retailer price dynamics

Retail Landscape and Key Distribution Channels

  • Leading retailers in Japan's Food market
  • Leading distribution channels (value terms) in Japan's Confectionery market
  • Leading distribution channels ((value terms) by category

Competitive Landscape

  • Market share of leading brands (in value and volume terms) by category and segment
  • Penetration of private label by category in Japan's Confectionery market
  • Private label growth (in value terms) compared to brands

Health and Wellness analysis

  • Value of Health and Wellness claims by category
  • Key Health and Wellness product attributes driving sales
  • Key Health and Wellness consumer benefits driving sales
  • Key Health and Wellness companies and market share


  • Confectionery market by type of packaging material/container (in volume terms)
  • Confectionery market by type of packaging closure/outer (in volume terms)
  • Confectionery market by type of packaging, forecast(in volume terms)

Consumer trend analysis

  • Canadian's consumer trend framework and explanation of the sub-trends
  • For key trends in Japan's Confectionery market:
  • How the trend is influencing consumption in Japan's Confectionery market
  • How to target the trend in Japan's Confectionery market
  • How the trend will evolve in Japan's Confectionery market
  • Key target demographic and the rate at which the trend will evolve
  • What are the key drivers that will influence growth of confectionery market in the future

Examples of New Product Development

  • New products launched in Japan's Confectionery market


  • Country context
  • Category value and volume data
  • Consumer Demographics data
  • Sector Overview
  • Segment data
  • Health and Wellness data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Health and Wellness definitions
  • Explanation of sub-trends
  • Methodology
  • About Canadean

List of Tables

  • Table 1: Country Indicators -overall food value and volume, 2015
  • Table 2: Market value analysis in JPY and US$, 2010-2020
  • Table 3: Market volume growth analysis, 2010-2020
  • Table 4: Exchange rate fluctuations: US$ to JPY
  • Table 5: Market volume growth, by category, 2015-2020
  • Table 6: Segment level analysis by category, 2015
  • Table 7: Average price per kg, comparison by category
  • Table 8: Retailer price dynamics (includes % difference from average price)
  • Table 9: Leading retailers
  • Table 10: Leading brands by segments, 2015
  • Table 11: Leading brands by category, 2015
  • Table 12: Key Health and Wellness product attributes driving sales, 2015
  • Table 13: Key Health and Wellness consumer benefits driving sales, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Foodservice transactions by sectors, profit and cost, 2015
  • Figure 3: Market volume analysis, 2010-2020
  • Figure 4: Consumers purchase behavior -Trading up/down, 2015
  • Figure 5: Market volume share analysis by category, 2015
  • Figure 6: Market value growth analysis by category, 2010-2020
  • Figure 7: Historic and forecast value analysis by category, 2010-2020
  • Figure 8: Change in market share by category, 2015-2020
  • Figure 9: Category volume consumption by age, gender, education and urbanisation,2015
  • Figure 10: Leading distribution channels, overall Food, 2011-2014
  • Figure 11: Leading distribution channels, overall Confectionery market, 2015
  • Figure 12: Leading distribution channels by category, 2015
  • Figure 13: Brand share analysis by category (by value and volume), 2015
  • Figure 14: Private label penetration by category, 2015
  • Figure 15: Private label and brand share growth, 2012-2015
  • Figure 16: Value of key Health and Wellness claims, by category, 2010-2020
  • Figure 17: Leading Health and Wellness companies by category, 2015
  • Figure 18: Packaging analysis -key packaging material, container, closure and outer type, 2015
  • Figure 19: Growth in key packaging material, container, closure and outer type, 2015-2020
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