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市場調查報告書

消費者與市場的考察:俄羅斯的乳製品市場

Consumer and Market Insights: Dairy and Soy Food in Russia

出版商 Canadean 商品編碼 332781
出版日期 內容資訊 英文 193 Pages
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消費者與市場的考察:俄羅斯的乳製品市場 Consumer and Market Insights: Dairy and Soy Food in Russia
出版日期: 2016年07月29日 內容資訊: 英文 193 Pages
簡介

俄羅斯的乳製品市場預測在2014年∼2019年間,將以美金換算的年複合成長率0.4%的速度減少,但這是因為匯率的大幅波動導致。

本報告提供俄羅斯的乳製品市場相關調查分析,提供您市場資料,人口統計消費模式 (各類別) 、促進消費的消費者趨勢驗證,再加上符合消費者需求的創新產品之開發,也包含利用進化的消費者形勢之策略性建議等系統性資訊。

目錄

  • 簡介
  • 市場概要
  • 零售業者與包裝
  • 人口世代消費模式
  • 消費者趨勢分析
  • 技術創新範例
  • 建議
  • 附錄

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目錄
Product Code: CS3255MF

Summary

Consumer and Market Insights: Dairy and Soy Food in Russia provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

  • The Dairy market in Russia is forecast to grow at a CAGR of 2.4% in volume terms during 2015-2020
  • Kids are the key target audience for the majority of Dairy and Soy Food consumption
  • The Milk category accounted for highest (Off-trade and On-trade) consumption in volume terms, in 2015
  • The Soymilk and Soydrinks category has the highest private label penetration

Consumer and Market Insights: Dairy and Soy Food in Russia identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

  • Key consumer demographic groups driving consumption within the Russian market. The figures showcase the number of times consumers of specific ages and gender consume Dairy and Soy Food, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
  • A study of market value and volumes over 2009-2019 for Russia, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the next five years
  • The degree of influence that the 20 key consumer trends identified by Canadean have on Dairy and Soy Food consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
  • Examples of international and Russia-specific product innovation targeting key consumer needs

Reasons To Buy

  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of Russia Dairy and Soy food consumers.
  • This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Dairy and Soy sector. Category, brand, and packaging dynamics are also examined.
  • This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

Introduction

  • Report Scope

Country Context

  • Macroeconomic indicators - GDP Per Capita, Population, Consumer Price Index and Age Profile
  • Retail and foodservice analysis - Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis

  • Value and volume analysis for the Russian Dairy and Soy Food market
  • Impact of exchange rate fluctuations on the Russian Dairy and Soy Food market
  • Volume analysis by category (On-trade and Off-trade analysis)
  • Historic and forecast value analysis by category
  • Winners and losers by categories with change in market share
  • Segment share (Off-trade / On-trade) in a category (value terms) and change in market share
  • Volume consumption analysis by gender, age, education and urbanization - at category level
  • Inter-country comparison of Average Unit Price by category
  • Retailer Price Dynamics (includes % difference from average price)

Retail Landscape and Key Distribution Channels

  • Leading retailers in Russian Food market
  • Leading distribution channels (value terms) in the Russian Dairy and Soy Food market
  • Leading distribution channels (value terms) by category

Competitive Landscape

  • Market share of leading brands (in value and volume terms) by category and segment
  • Penetration of private label by category in the Russian Dairy and Soy Food market
  • Private label growth (in value terms) compared to brands

Health and Wellness analysis

  • Value of Health and Wellness claims by category
  • Key Health and Wellness product attributes driving sales
  • Key Health and Wellness consumer benefits driving sales
  • Key Health and Wellness companies and market share

Packaging

  • Dairy and Soy Food market by type of packaging material/container (in volume terms)
  • Dairy and Soy Food market by type of packaging closure (in volume terms)
  • Dairy and Soy Food market by type of packaging, forecast(in volume terms)

Demographic Cohort Consumption Patterns

  • Overall consumption occasions by age and gender in the Russian Dairy and Soy Food market
  • Private Label consumption occasions by age and gender in the Russian Dairy and Soy Food market
  • Under/Over-consumption levels in the Russian Dairy and Soy Food market by gender and age
  • Consumption frequency by type of consumer in the Russian Dairy and Soy Food market by gender and age
  • Private label consumption by age and gender and comparison to overall consumption levels in in the Russian Dairy and Soy Food market

Consumer Trend Analysis

  • Degree of influence that consumer trends have on volume consumption in the Russian Dairy and Soy Food market
  • Market volume of the Russian Dairy and Soy Food market by category and trend
  • For leading trends in the Russian Dairy and Soy Food market
    • Degree of influence trend has on volume by consumption by key demographic
    • How the trend is influencing consumption in the Russian Dairy and Soy Food market
    • How to target the trend in the Russian Dairy and Soy Food market
    • How the trend will evolve in the Russian Dairy and Soy Food market

Examples of New Product Development

  • New products launched in the Russian Dairy and Soy Food market
  • New products launched in global Dairy and Soy Food market

Actions and Recommendations

  • How to successfully target key trends in the Russian Dairy and Soy Food market

Appendix

  • Country context
  • Category value and volume data
  • Consumer Demographics data
  • Sector Overview
  • Health and Wellness data
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Health and Wellness definitions
  • Explanation of sub-trends
  • Market Data Methodology
  • Consumer Data Methodology
  • About Canadean

List of Tables

  • Table 1: Country Indicators - overall food value and volume, 2015
  • Table 2: Market value analysis in US$, 2010-2020
  • Table 3: Market volume growth analysis, 2010-2020
  • Table 4: Exchange rate fluctuations: US$ to RUB
  • Table 5: Market volume growth, by category, 2015-2020
  • Table 6: Inter-country volume and growth analysis, 2010-2020
  • Table 7: Market volume growth, by category (Off-trade), 2015-2020
  • Table 8: Market volume growth, by category (On-trade), 2015-2020
  • Table 9: Segment level analysis by category, 2015
  • Table 10: Average Price per Kg comparison by categories
  • Table 11: Retailer Price Dynamics (includes % difference from average price)
  • Table 12: Leading retailers
  • Table 13: Leading brands by segments, 2015
  • Table 14: Leading brands by category, 2015
  • Table 15: Key Health and Wellness product attributes driving sales, 2015
  • Table 16: Key Health and Wellness consumer benefits driving sales, 2015
  • Table 17: Over/ under consumption by gender and age, 2015
  • Table 18: Level of influence of a consumer survey trend on consumption by volume, 2015
  • Table 19: Level of influence of a consumer survey trend on consumption by category volume , 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Foodservice transactions by sectors, profit and cost, 2015
  • Figure 3: Market volume share analysis by category, 2015
  • Figure 4: Market value growth analysis by category (Off-trade), 2010-2020
  • Figure 5: Market value growth analysis by category (On-trade), 2010-2020
  • Figure 6: Historic and forecast value analysis by category, 2010-2020
  • Figure 7: Change in market share by category, 2015-2020
  • Figure 8: Category volume consumption by age, gender, education and urbanisation,2015
  • Figure 9: Leading distribution channels, overall Food, 2011-2014
  • Figure 10: Leading distribution channels by category, 2015
  • Figure 11: Brand share analysis by category (by value and volume), 2015
  • Figure 12: Private label penetration by categories, 2015
  • Figure 13: Private label and brand share growth, 2012-2015
  • Figure 14: Value of key Health and Wellness claims, by category, 2010-2020
  • Figure 15: Leading Health and Wellness companies by category, 2015
  • Figure 16: Packaging analysis - key packaging material, type, closure, 2015
  • Figure 17: Growth in key packaging material, type, closure, 2015-2020
  • Figure 18: Consumption occasions by gender and age, 2015
  • Figure 19: Private label occasions by gender and age, 2015
  • Figure 20: Heavy, medium, or light consumption by gender, 2015
  • Figure 21: Heavy, medium, or light consumption by age, 2015
  • Figure 22: Private label consumption by age group compared to overall market consumption by age, 2015
  • Figure 23: Influence of a trend on consumption - by gender, age, income group and leisure time
  • Figure 24: Innovative new product launch - global and country specific
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