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市場調查報告書

消費者與市場的考察:中國的乳製品、大豆食品市場

Consumer and Market Insights: Dairy and Soy Food in China

出版商 Canadean 商品編碼 332776
出版日期 內容資訊 英文 194 Pages
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消費者與市場的考察:中國的乳製品、大豆食品市場 Consumer and Market Insights: Dairy and Soy Food in China
出版日期: 2016年08月26日 內容資訊: 英文 194 Pages
簡介

本報告提供中國的乳製品及大豆食品市場相關分析, 整體市場規模的變化、預測 (過去、今後5年份) ,及各人口族群 (世代) 的消費頻率、趨勢,各產品類型、各包裝手法、各品牌的市場佔有率與今後的預測,市場次趨勢 (共20種)等對今後的市場動向的影響,市場相關人員應採取的行動 (市場趨勢的正確的補充方法等) 的項目調查、考察。

簡介

  • 分析範圍

該國背景情況

  • 宏觀經濟指標:每人GDP,總人口,消費者價格指數 (CPI),年齡簡介
  • 零售業、餐飲服務業分析:主要的結論

市場概要,消費者的人口結構,價格趨勢分析

  • 中國的乳製品、大豆食品市場規模分析 (以金額、數量為準)
  • 匯率的變動中國的乳製品、大豆食品市場帶來的影響
  • 市場規模分析:各類別 (即飲 (店內消費)/非即飲 (購買消費))
  • 市場規模 (以金額為準) 和成長率:各類別
  • 市場規模 (以金額為準)的成果值、預測值:各類別
  • 各分類的勝者和敗者:市場佔有率的變動
  • 類別單位的各市場區隔 (即飲/非即飲) 市場佔有率,變動
  • 消費量分析 (類別單位):男女、各年齡、各教育水準、都市區/農村
  • 國內各地的平均單價比較:各類別
  • 受歡迎的產品變化和包裝尺寸:市場佔有率分析
  • 來自零售價格趨勢 (包含平均價格的背離價值 (%) )

零售環境和主要的流通管道

  • 中國的食品市場的主要零售業者
  • 中國的乳製品、大豆食品市場主要流通管道 (以金額為準)
  • 主要的流通管道 (以金額為準):各類別

競爭環境

  • 領導品牌的市場佔有率 (以金額、數量為準):各類別、各市場區隔
  • 中國的乳製品、大豆食品市場上自有品牌的普及率:各類別
  • 自有品牌的成長率 (以金額為準):品牌產品的比較

健康和保健方面分析

  • 在健康保健方面的賣點:各類別
  • 與促進銷售額相關的各產品的健康方面、健康方面的特徵
  • 與促進銷售額相關的對消費者的健康保健方面的賣點
  • 各企業的銷售額、市場佔有率:各類別 (保健食品的情況)

包裝

  • 乳製品、大豆食品市場規模 (以數量為準):各包裝材料/容器
  • 乳製品、大豆食品市場規模 (以數量為準):各封蓋類型
  • 乳製品、大豆食品市場規模的預測 (以數量為準):包裝的各類型

各人口族群的消費模式

  • 乳製品、大豆食品整體消費機會:各年齡、男女
  • 自有品牌的消費機會:各年齡、男女
  • 乳製品、大豆食品過剩/過小消費狀態:各年齡、男女
  • 乳製品、大豆食品消費頻率:消費者的各類型 (年齡、性別)
  • 自有品牌的消費機會 (各年齡、男女) 和,乳製品、大豆食品整體市場的比較

消費者趨勢分析

  • 消費者趨勢分析組成架構,和次趨勢的說明
  • 中國的乳製品、大豆食品市場的主要趨勢
  • 市場趨勢乳製品、大豆食品消費量帶來的影響
  • 補充中國的乳製品、大豆食品市場趨勢的方法
  • 乳製品、大豆食品市場趨勢的變化
  • 成為市場開拓的目標的消費階層,和市場趨勢的變化的程度
  • 今後市場成長的推動要素

新產品的開發案例

  • 中國的乳製品、大豆食品市場上的新產品
  • 全球乳製品、大豆食品市場上的新產品

行動與建議

  • 怎樣做能正確理解中國的乳製品、大豆食品市場趨勢

附錄

圖表一覽

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目錄
Product Code: CS3228MF

Summary

China's Dairy and Soy market is the third largest globally, and is set to become the second largest by 2020. Low number of per capita consumption occasions presents a vast range of opportunities for Dairy manufacturers and marketers to grow their sales. Milk accounts for almost half of the Chinese Dairy market; however, it isthe Drinkable Yogurt category that is forecast to show the fastest growth at a CAGR of 17.9% over 2015-2020.

Key Findings

  • Chinese men consume more Dairy as a group, while women have a higher number of Dairy consumption occasions per capita
  • The desire for age aligned needs motivates a quarter of Dairy consumption in China
  • Value for money is by far more important for men than for women
  • Quality assurances are most important in the Butter and Spreadable fats category

Canadean's Consumer and Market Insights: Dairy and Soy Food in China identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

  • Figures that showcase the number of times consumers of different age groups and gender consume Dairy and Soy, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
  • A study of market value and volumes from 2009-2019, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years
  • The degree of influence that Canadean's 20 key consumer trends have on Dairy and Soy consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure
  • Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs
  • International and Italy-specific product innovation examples targeting key consumer needs - compare your products against the top performers

Reasons To Buy

  • Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation, packaging and key consumer targets
  • Our unique consumer data has been developed from extensive consumption surveys and consumer group tracking, giving you an exclusive insight into Italy's Dairy and Soy market
  • Quantify the influence of 20 consumption motivations in the Dairy and Soy sector for a deeper understanding of what is driving the market and how to alter product offerings accordingly
  • Analyze category, brand, and packaging dynamics, and how to compete with market leaders to provide a competitive edge to product launches

Key Highlights

Situational complexity, urbanization, aging population, anchoring, value, connoisseurship, quality, cheese, milk, yogurt, dessert, butter

Table of Contents

Introduction

  • Report Scope

Country Context

  • Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile
  • Retail and foodservice analysis -Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis

  • Value and volume analysis for the Chinese Dairy and Soy Food market
  • Impact of exchange rate fluctuations on the Chinese Dairy and Soy Food market
  • Volume analysis by category (On-trade and Off-trade analysis)
  • Market value and growth rates, by category
  • Historic and forecast value analysis by category
  • Winners and losers by categories with change in market share
  • Segment share (Off-trade / On-trade) in a category (value terms) and change in market share
  • Volume consumption analysis by gender, age, education and urbanization -at category level
  • Inter-country comparison of Average Unit Price by category
  • Top variants and pack size distribution analysis
  • Retailer Price Dynamics (includes % difference from average price)

Retail Landscape and Key Distribution Channels

  • Leading retailers in China's Food market
  • Leading distribution channels (value terms) in the Chinese Dairy and Soy Food market
  • Leading distribution channels (value terms) by category

Competitive Landscape

  • Market share of leading brands (in value and volume terms) by category and segment
  • Penetration of private label by category in the Chinese Dairy and Soy Food market
  • Private label growth (in value terms) compared to brands

Health and Wellness analysis

  • Value of Health and Wellness claims by category
  • Key Health and Wellness product attributes driving sales
  • Key Health and Wellness consumer benefits driving sales
  • Key Health and Wellness companies and market share

Packaging

  • Dairy and Soy Food market by type of packaging material/container (in volume terms)
  • Dairy and Soy Food market by type of packaging closure (in volume terms)
  • Dairy and Soy Food market by type of packaging, forecast(in volume terms)

Demographic Cohort Consumption Patterns

  • Overall consumption occasions by age and gender in the China's Dairy and Soy Food market
  • Private Label consumption occasions by age and gender in the China's Dairy and Soy Food market
  • Under/Over-consumption levels in the China's Dairy and Soy Food market by gender and age
  • Consumption frequency by type of consumer in the China's Dairy and Soy Food market by gender and age
  • Private label consumption by age and gender and comparison to overall consumption levels in in the China's Dairy and Soy Food market

Consumer trend analysis

  • Canadian's consumer trend framework and explanation of the sub-trends
  • For key trends in China's Dairy and Soy Food market:
  • How the trend is influencing consumption in China's Dairy and Soy Food market
  • How to target the trend in China's Dairy and Soy Food market
  • How the trend will evolve in China's Dairy and Soy Food market
  • Key target demographic and the rate and which the trend will evolve
  • What are the key drivers that will influence growth of Dairy and Soy Food market in the future

Examples of New Product Development

  • New products launched in China's Dairy and Soy Food market
  • New products launched in global Dairy and Soy Food market

Actions and Recommendations

  • How to successfully target key trends in the China's Dairy and Soy Food market

Appendix

  • Country context
  • Category value and volume data
  • Consumer Demographics data
  • Sector Overview
  • Health and Wellness data
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Health and Wellness definitions
  • Explanation of sub-trends
  • Market Data Methodology.
  • Consumer Data Methodology
  • About Canadean

List of Tables

  • Table 1: Country Indicators -overall food value and volume, 2015
  • Table 2: Market value analysis in CNY and US$, 2010-2020
  • Table 3:Market volume growth analysis, 2010-2020
  • Table 4: Market volume growth, by category, 2015-2020
  • Table 5: Exchange rate fluctuations: US$ to CNY
  • Table 6: Inter-country volume and growth analysis, 2010-2020
  • Table 7: Market volume growth, by category (Off-trade), 2015-2020
  • Table 8: Market volume growth, by category (On-trade), 2015-2020
  • Table 9: Segment level analysis by category, 2015
  • Table 10: Average Price per Kg comparison by categories
  • Table 11: Retailer Price Dynamics (includes % difference from average price)
  • Table 12: Leading retailers
  • Table 13: Leading brands by segments, 2015
  • Table 14: Leading brands by category, 2015
  • Table 15: Key Health and Wellness product attributes driving sales, 2015
  • Table 16: Key Health and Wellness consumer benefits driving sales, 2015
  • Table 17: Over/ under consumption by gender and age, 2015
  • Table 18: Level of influence of a consumer survey trend on consumption by volume, 2015
  • Table 19: Level of influence of a consumer survey trend on consumption by category volume , 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Foodservice transactions by sectors, profit and cost, 2015
  • Figure 3: Market volume analysis (Total, Off-trade and On-trade), 2010-2020
  • Figure 4:Market volume share analysis by category, 2015
  • Figure 5: Market value growth analysis by category (Off-trade), 2010-2020
  • Figure 6: Market value growth analysis by category (On-trade), 2010-2020
  • Figure 7: Historic and forecast value analysis by category, 2010-2020
  • Figure 8:Change in market share by category, 2015-2020
  • Figure 9: Category volume consumption by age, gender, education and urbanisation,2015
  • Figure 10: Leading distribution channels, overall Food, 2011-2014
  • Figure 11: Leading distribution channels, overall Dairy and Soy Food, 2015
  • Figure 12: Leading distribution channels by category, 2015
  • Figure 13: Brand share analysis by category (by value and volume), 2015
  • Figure 14: Private label penetration by categories, 2015
  • Figure 15: Private label and brand share growth, 2012-2015
  • Figure 16: Value of key Health and Wellness claims, by category, 2010-2020
  • Figure 17: Leading Health and Wellness companies by category, 2015
  • Figure 18: Packaging analysis -key packaging material, type, closure, 2015
  • Figure 19:Growth in key packaging material, type, closure, 2015-2020
  • Figure 20: Consumption occasions by gender and age, 2015
  • Figure 21: Private label occasions by gender and age, 2015
  • Figure 22: Heavy, medium, or light consumption by gender, 2015Figure 23: Heavy, medium, or light consumption by age, 2015
  • Figure 24: Private label consumption by age group compared to overall market consumption by age, 2015
  • Figure 25: Influence of a trend on consumption -by gender, age, income group and leisure time
  • Figure 26: Innovative new product launch -global and country specific
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