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市場調查報告書

消費者與市場的考察:巴西的乳製品市場

Consumer and Market Insights: Dairy and Soy Food in Brazil

出版商 Canadean 商品編碼 332775
出版日期 內容資訊 英文 196 Pages
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消費者與市場的考察:巴西的乳製品市場 Consumer and Market Insights: Dairy and Soy Food in Brazil
出版日期: 2016年08月31日 內容資訊: 英文 196 Pages
簡介

巴西的乳製品市場預測在2014年∼2019年間,將以美金換算的年複合成長率5.2%的速度成長。由於通貨膨脹導致trade down增加,影響了乳製品的消費與市場的成長。

本報告提供巴西的乳製品市場相關調查分析,提供您市場資料,人口統計消費模式 (各類別) 、促進消費的消費者趨勢驗證,再加上符合消費者需求的創新產品之開發,也包含利用進化的消費者形勢之策略性建議等系統性資訊。

目錄

  • 簡介
  • 市場概要
  • 零售業者與包裝
  • 人口世代消費模式
  • 消費者趨勢分析
  • 技術創新範例
  • 建議
  • 附錄

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目錄
Product Code: CS3224MF

Summary

The Brazilian Dairy and Soy Food market is increasingly important due to its high growth rate and growing middle class. Globally, Brazil is the fourth largest Dairy market, behind India, the US, and China. During 2010-2015, the market registered a volume CAGR of 4.3%, while it is expected to grow at a CAGR of 3.8% from 2015 to 2020. Although Brazil has high volume consumption of Dairy and Soy Food products, the CAGR during 2015-2020 is forecast to diminish when compared to 2010-2015. This can be attributed to rising inflation levels, political instability, weakened demand for branded food products, and increasing unemployment.

Key Findings

  • Brazil is the forth largest Dairy market, by consumption volume, in the world
  • Women consume more Dairy per person and as a group than men because of their desire to seek more products to maintain their health
  • Kids and Babies have the highest volume consumption of Dairy by age group because parents and guardians seek to promote strong bone health for development
  • Milk is the largest Dairy segment in Brazil at over nine billion kg of volume in 2015

"Consumer and Market Insights: Dairy and Soy Food in Brazil", is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the Brazilian market.

What else does this report offer?

  • Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise
  • Detailed information such as market shares and the recent developments of manufacturers and leading brands, along with company profiles
  • Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production
  • Prospects and forecasts of overall sales and consumption for 2015 to 2025

Reasons To Buy

  • Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market
  • Identify the areas of growth and opportunities, which will aid effective marketing planning
  • As consumers' product demands evolve, the dynamics between different countries also change - favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific dynamics of the Brazilian market is crucial to ensuring maximum future sales
  • The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers
  • Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future

Table of Contents

Introduction

  • Report Scope

Country Context

  • Macroeconomic indicators - GDP Per Capita, Population, Consumer Price Index and Age Profile
  • Retail and foodservice analysis - Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis

  • Value and volume analysis for the Brazilian Dairy and Soy Food market
  • Impact of exchange rate fluctuations on the Brazilian Dairy and Soy Food market
  • Degree of trade up/down in the Brazilian Dairy and Soy Food market (Off-trade and On-trade)
  • Volume analysis by category (On-trade and Off-trade analysis)
  • Market value and growth rates, by category
  • Historic and forecast value analysis by category
  • Winners and losers by categories with change in market share
  • Segment share (Off-trade / On-trade) in a category (value terms) and change in market share
  • Volume consumption analysis by gender, age, education and urbanization - at category level
  • Inter-country comparison of Average Price per Kg by category
  • Top variants and pack size distribution analysis
  • Retailer Price Dynamics (includes % difference from average price)

Retail Landscape and Key Distribution Channels

  • Leading retailers in the Brazilian Food market
  • Leading distribution channels (value terms) in the Brazilian Dairy and Soy Food market
  • Leading distribution channels (value terms) by category

Competitive Landscape

  • Market share of leading brands (in value and volume terms) by category and segment
  • Penetration of private label by category in the Brazilian Dairy and Soy Food market
  • Private label growth (in value terms) compared to brands

Health and Wellness analysis

  • Value of Health and Wellness claims by category
  • Key Health and Wellness product attributes driving sales
  • Key Health and Wellness consumer benefits driving sales
  • Key Health and Wellness companies and market share

Packaging

  • Dairy and Soy Food market by type of packaging material/container (in volume terms)
  • Dairy and Soy Food market by type of packaging closure/outer (in volume terms)
  • Dairy and Soy Food market by type of packaging, forecast(in volume terms)

Demographic Cohort Consumption Patterns

  • Overall consumption occasions by age and gender in the Brazilian Dairy and Soy Food market
  • Private Label consumption occasions by age and gender in the Brazilian Dairy and Soy Food market
  • Under/Over-consumption levels in the Brazilian Dairy and Soy Food market by gender and age
  • Consumption frequency by type of consumer in the Brazilian Dairy and Soy Food market by gender and age
  • Private label consumption by age and gender and comparison to overall consumption levels in in the Brazilian Dairy and Soy Food market

Consumer trend analysis

  • Canadean's consumer trend framework and explanation of the sub-trends
  • For key trends in Brazilian Dairy and Soy Food market:
    • How the trend is influencing consumption in the Brazilian Dairy and Soy Food market
    • How to target the trend in the Brazilian Dairy and Soy Food market
    • How the trend will evolve in the Brazilian Dairy and Soy Food market
    • Key target demographic and the rate at which the trend will evolve
  • What are the key drivers that will influence growth of Brazilian Dairy and Soy Food market in the future

Examples of New Product Development

  • New products launched in the Brazilian Dairy and Soy Food market
  • New products launched in global Dairy and Soy Food market

Actions and Recommendations

  • How to successfully target key trends in the Brazilian Dairy and Soy Food market

Appendix

  • Country context
  • Category value and volume data
  • Consumer Demographics data
  • Sector Overview
  • Health and Wellness data
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Health and Wellness definitions
  • Explanation of sub-trends
  • Market Data Methodology.
  • Consumer Data Methodology
  • About Canadean

List of Tables

  • Table 1: Country Indicators - overall food value and volume, 2015
  • Table 2: Market value analysis in US$, 2010-2020
  • Table 3: Market volume growth analysis, 2010-2020
  • Table 4: Exchange rate fluctuations: US$ to R$
  • Table 5: Market volume growth, by category, 2015-2020
  • Table 6: Market volume growth, by category (Off-trade), 2015-2020
  • Table 7: Market volume growth, by category (On-trade), 2015-2020
  • Table 8: Segment level analysis by category, 2015
  • Table 9: Average price per kg comparison by categories
  • Table 10: Retailer price dynamics (includes % difference from average price)
  • Table 11: Leading retailers
  • Table 12: Leading brands by segments, 2015
  • Table 13: Leading brands by category, 2015
  • Table 14: Key Health and Wellness product attributes driving sales, 2015
  • Table 15: Key Health and Wellness consumer benefits driving sales, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Foodservice transactions by sectors, profit and cost, 2015
  • Figure 3: Market volume analysis (Total, Off-trade and On-trade), 2010-2020
  • Figure 4: Consumers purchase behavior (Off-trade) - Trading up/down, 2015
  • Figure 5: Consumers purchase behavior (On-trade) - Trading up/down, 2015
  • Figure 6: Market volume share analysis by category, 2015
  • Figure 7: Market value growth analysis by category (Off-trade), 2010-2020
  • Figure 8: Market value growth analysis by category (On-trade), 2010-2020
  • Figure 9: Historic and forecast value analysis by category, 2010-2020
  • Figure 10: Change in market share by category, 2015-2020
  • Figure 11: Category volume consumption by age, gender, education and urbanization,2015
  • Figure 12: Leading distribution channels, overall Food, 2011-2014
  • Figure 13: Leading distribution channels, overall Dairy and Soy Food, 2015
  • Figure 14: Leading distribution channels by category, 2015
  • Figure 15: Brand share analysis by category (by value and volume), 2015
  • Figure 16: Private label penetration by categories, 2015
  • Figure 17: Private label and brand share growth, 2012-2015
  • Figure 18: Value of key Health and Wellness claims, by category, 2010-2020
  • Figure 19: Leading Health and Wellness companies by category, 2015
  • Figure 20: Packaging analysis - key packaging material, container, closure, outer type, 2015
  • Figure 21: Growth in key packaging material, container, closure, outer type, 2015-2020
  • Figure 22: Consumption occasions by gender and age, 2015
  • Figure 23: Private label occasions by gender and age, 2015
  • Figure 24: Heavy, medium, or light consumption by gender, 2015
  • Figure 25: Heavy, medium, or light consumption by age, 2015
  • Figure 26: Private label consumption by age group compared to overall market consumption by age, 2015
  • Figure 27: Influence of a trend on consumption - by gender, age, income group and leisure time
  • Figure 28: Innovative new product launch - global and country specific
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