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市場調查報告書

消費者、市場趨勢的考察:冰淇淋的土耳其市場

Consumer and Market Insights: Ice Cream Market in Turkey

出版商 Canadean 商品編碼 332089
出版日期 內容資訊 英文 54 Pages
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消費者、市場趨勢的考察:冰淇淋的土耳其市場 Consumer and Market Insights: Ice Cream Market in Turkey
出版日期: 2015年05月31日 內容資訊: 英文 54 Pages
簡介

土耳其的冰淇淋市場今後 (2014∼2019年),以巨大的青年人口基礎做為背景,預計數量和收益方面都急速成長。各類別購買消費和散裝品的佔有率高,另一方面購買消費/店內消費皆在單份型衝動式(簡便馬上能吃)冰淇淋的消費量擴大。關於包裝,軟性包裝成為最常見的包裝材料、容器。另一方面,關於冰淇淋的消費推動因素調查的地方,「便利性」、「娛樂性」判明為最大的要素。

本報告提供土耳其的冰淇淋的市場相關整體分析、國內整體經濟、社會結構,及冰淇淋整體市場的規模趨勢 (以數量、金額為準、過去4年、今後6年份)、各類別、各品牌的詳細趨勢、零售、流通管道結構、自有品牌的普及情形、包裝 (包裝形態) 的趨勢、今後的市場機會等的相關調查。

目錄

  • 簡介
  • 分析概要和定義
  • 市場概要
  • 宏觀經濟指標:人口與年齡結構、國內生產總值 (GDP)、消費者價格指數 (CPI)
  • 土耳其全國的零售業、餐飲服務業的指標:主要觀點
  • 土耳其的市場市場規模 (以金額、數量為準)
  • 土耳其市場消費額的變化與預測
  • 土耳其市場上消費水準提高/降低的程度
  • 土耳其的市場規模 (以數量為準):各類別
  • 土耳其的市場規模的變化與預測 (以金額為準):各類別
  • 土耳其市場上勝者和敗者
  • 土耳其市場上各類別的市場佔有率和變動
  • 在土耳其市場上分類層級的價格趨勢
  • 零售業者與包裝
  • 土耳其的食品市場代表性的零售業者
  • 土耳其市場代表性的流通管道
  • 土耳其市場代表性的流通管道:各類別
  • 土耳其市場各包裝手法的明細
  • 土耳其市場各包裝用封蓋/外包裝的明細
  • 土耳其市場各包裝手法的明細:未來預測
  • 土耳其市場上,自有品牌和全國品牌的業績比較
  • 土耳其市場代表性的企業:各類別
  • 土耳其市場代表性的品牌:各類別
  • 消費者趨勢分析
  • Canadean的消費者趨勢分析的組成架構和次趨勢的說明
  • 關於土耳其市場主要趨勢
  • 土耳其市場趨勢帶來到消費水準的影響
  • 土耳其的市場趨勢相關目標設定的方法
  • 土耳其市場趨勢、影響預測
  • 人口結構的目標設定值和今後趨勢預測
  • 對消費水準的主要推動因素
  • 革新的案例
  • 在土耳其市場發售的新產品案例
  • 附錄
  • 該國背景情況
  • 產業概要
  • 分類資料
  • 各部門資料
  • 包裝相關資料
  • 類別定義
  • 部門定義
  • 流通管道定義
  • 分析方法
  • 關於Canadean

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目錄
Product Code: CS1964MF

Summary

This report brings together consumer insight and market data to provide a comprehensive brief of Turkey's Ice Cream market. This allows for the rapid identification of key growth opportunities across major Ice Cream categories and their packaging.

Key Findings

  • The Turkish Ice Cream market is forecast to register strong growth both in value and volume terms during the period 2014-2019.
  • Take-home and Bulk Ice Cream category is the largest category both in value and volume terms in the Turkish Ice Cream market, owing to its on-trade sales.
  • Impulse Ice Cream - Single Serve is forecast to be the fastest growing category in terms of both off-trade and on-trade value and volume during 2014-2019.
  • Flexible Packaging is the most used packaging material in 2014 in the Turkish Ice Cream market.
  • Cornetto , Magnum, and Ben and Jerry's are the leading brands in Impulse Ice Cream - Single Serve and Take - Home and Bulk Ice Cream categories.

Large base of young population will help in driving demand in the Turkish Ice Cream market. The market is forecast to register strong growth in both value and volume terms during the period 2014-2019. The Impulse Ice Cream - Single Serve category is forecast to register fastest growth in terms of both off-trade and on-trade value and volume. Indulgence and Fun and Enjoyment are the leading trends in the country.

Reasons To Buy

This overview of the Ice Cream Market in Turkey allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Table of Contents

  • Introduction
  • Report introduction and definitions
  • Market Overview
  • Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
  • National retail and foodservice figures - Key Takeouts
  • Market value and volume for the Turkey market
  • Historical and projected consumption in the Turkey market
  • Degree of trade up/down-trade in the Turkey market
  • Market volume of Turkey by category
  • Historical and project market value of Turkey by category
  • Winners and losers in the Turkey market
  • Segment share of the category and change in market share in the Turkey market
  • Category level pricing in the Turkey market
  • Retailer and packaging
  • Leading retailers in the Turkey food market
  • Leading distribution channels in the Turkey market
  • Leading distribution channels by category in the Turkey market
  • Turkey market by type of packaging
  • Turkey market by type of packaging closure/outer
  • Turkey market by type of packaging, forecasted
  • Private label performance compared to national brands in the Turkey market
  • Leading companies in the Turkey market by category
  • Leading brands in the Turkey market by category
  • Consumer trend analysis
  • Canadean's consumer trend framework and explanation of the sub-trends
  • For key trends in the Turkey market
  • How the trend is influencing consumption in the Turkey market
  • How to target the trend in the Turkey market
  • How the trend will evolve in the Turkey market
  • Key target demographic and the rate and which the trend will evolve
  • Key drivers in the market that will increasingly influence consumption
  • Innovation examples
  • New product examples launched in the Turkey market
  • Appendix
  • Country context
  • Sector overview
  • Category data
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Methodology
  • About Canadean
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