Cover Image
市場調查報告書

消費者、市場趨勢的考察:冰淇淋的日本市場

Consumer and Market Insights: Ice Cream Market in Japan

出版商 Canadean 商品編碼 332084
出版日期 內容資訊 英文 42 Pages
訂單完成後即時交付
價格
Back to Top
消費者、市場趨勢的考察:冰淇淋的日本市場 Consumer and Market Insights: Ice Cream Market in Japan
出版日期: 2015年05月31日 內容資訊: 英文 42 Pages
簡介

日本的冰淇淋市場成長率預計2014∼2019年緩慢地持續擴大。在日本購買消費規模很大,尤其是單份型的衝動式(簡便馬上能吃)冰淇淋佔最大的類別。另一方面,店內消費的情況,手製型冰淇淋佔大半。各流通管道中,超級市場/大賣場佔最大的市場佔有率。關於包裝,軟性包裝成為最常見的包裝材料、容器。另一方面,關於冰淇淋的消費推動因素調查,「個人的空間、時間」與「未知體驗的追求」判明是最大的要素。

本報告提供日本的冰淇淋的市場相關整體分析、國內整體經濟、社會結構,及冰淇淋整體市場的規模趨勢 (以數量、金額為準、過去4年、今後6年份)、各類別、各品牌的詳細趨勢、零售、流通管道結構、自有品牌的普及情形、包裝 (包裝形態) 的趨勢、今後的市場機會等的相關調查。

目錄

  • 簡介
  • 分析概要和定義
  • 市場概要
  • 宏觀經濟指標:人口與年齡結構、國內生產總值 (GDP)、消費者價格指數 (CPI)
  • 日本全國的零售業、餐飲服務業的指標:主要觀點
  • 日本的市場市場規模 (以金額、數量為準)
  • 日本市場消費額的變化與預測
  • 日本市場上消費水準提高/降低的程度
  • 日本的市場規模 (以數量為準):各類別
  • 日本的市場規模的變化與預測 (以金額為準):各類別
  • 日本市場上的勝者和敗者
  • 日本市場上各類別的市場佔有率和變動
  • 在日本市場上分類層級的價格趨勢
  • 零售業者與包裝
  • 日本的食品市場代表性的零售業者
  • 日本市場代表性的流通管道
  • 日本市場代表性的流通管道:各類別
  • 日本市場各包裝手法的明細
  • 日本市場各包裝用封蓋/外包裝的明細
  • 日本市場各包裝手法的明細:未來預測
  • 日本市場上,自有品牌和全國品牌的業績比較
  • 日本市場代表性的企業:各類別
  • 日本市場代表性的品牌:各類別
  • 消費者趨勢分析
  • Canadean的消費者趨勢分析的組成架構和次趨勢的說明
  • 關於日本市場主要趨勢
  • 日本市場趨勢帶給消費水準的影響
  • 日本的市場趨勢相關目標設定的方法
  • 日本市場趨勢、影響預測
  • 人口結構的目標設定值和今後趨勢預測
  • 對消費水準的主要推動因素
  • 革新的案例
  • 在日本市場發售的新產品案例
  • 附錄
  • 該國背景情況
  • 產業概要
  • 各分類資料
  • 各部門資料
  • 包裝相關資料
  • 類別定義
  • 部門定義
  • 流通管道定義
  • 分析方法
  • 關於Canadean

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: CS1944MF

Summary

This report brings together consumer insight and market data to provide a comprehensive brief of Japan's Ice Cream market. This allows for the rapid identification of key growth opportunities across major Ice Cream categories and their packaging.

Key Findings

  • The Ice Cream market in Japan registered growth at a moderate rate during the period 2009-2014 in value and volume terms.
  • The Impulse Ice Cream - Single Serve category leads in terms of volume, owing to its high off-trade consumption in the Japanese Ice Cream market
  • Hypermarkets and Supermarkets is the leading distribution channel in Japan's Food market.
  • Flexible Packaging is the most used packaging material in Ice Cream market in Japan.
  • Glico and Lotte are the leading brands in Impulse Ice Cream - Single Serve and Take-home and Bulk Ice Cream categories

The Ice Cream market in Japan is forecast to register moderate growth in value and volume sales during 2014-2019. The Impulse Ice Cream - Single Serve category accounted for highest off-trade sales while Artisanal Ice Cream leads in terms of On-trade volume consumption. Personal Space and Time and Experience Seeking will be the key trends driving the growth in the Ice Cream market.

Reasons To Buy

This overview of the Ice Cream Market in Japan allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Table of Contents

  • Introduction
  • Report introduction and definitions
  • Market Overview
  • Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
  • National retail and foodservice figures - Key Takeouts
  • Market value and volume for the Japan market
  • Historical and projected consumption in the Japan market
  • Degree of trade up/down-trade in the Japan market
  • Market volume of Japan by category
  • Historical and project market value of Japan by category
  • Winners and losers in the Japan market
  • Segment share of the category and change in market share in the Japan market
  • Category level pricing in the Japan market
  • Retailer and packaging
  • Leading retailers in the Japan food market
  • Leading distribution channels in the Japan market
  • Leading distribution channels by category in the Japan market
  • Japan market by type of packaging
  • Japan market by type of packaging closure/outer
  • Japan market by type of packaging, forecasted
  • Private label performance compared to national brands in the Japan market
  • Leading companies in the Japan market by category
  • Leading brands in the Japan market by category
  • Consumer trend analysis
  • Canadean's consumer trend framework and explanation of the sub-trends
  • For key trends in the Japan market
  • How the trend is influencing consumption in the Japan market
  • How to target the trend in the Japan market
  • How the trend will evolve in the Japan market
  • Key target demographic and the rate and which the trend will evolve
  • Key drivers in the market that will increasingly influence consumption
  • Innovation examples
  • New product examples launched in the Japan market
  • Appendix
  • Country context
  • Sector overview
  • Category data
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Methodology
  • About Canadean
Back to Top