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市場調查報告書

消費者、市場趨勢的考察:冰淇淋的印尼市場

Consumer and Market Insights: Ice Cream Market in Indonesia

出版商 Canadean 商品編碼 332082
出版日期 內容資訊 英文 45 Pages
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消費者、市場趨勢的考察:冰淇淋的印尼市場 Consumer and Market Insights: Ice Cream Market in Indonesia
出版日期: 2015年05月31日 內容資訊: 英文 45 Pages
簡介

印尼的冰淇淋市場成長率預計今後受到青年者人口的增加和每人GDP成長的要素,以數量、金額為準急速成長。現在,外帶用/散裝型的冰淇淋市場規模變大,不過,今後預計單份型的衝動式(簡便馬上能吃)冰淇淋,及手製型冰淇淋也今後急速成長。各原料中,乳類冰淇淋在每個類別也都佔最大的市場佔有率。關於包裝,軟性包裝和袋子/Sash成為最常見的包裝材料、容器。

本報告提供印尼的冰淇淋的市場相關整體分析,國內整體經濟、社會結構,及冰淇淋整體市場的規模趨勢 (以數量、金額為準,過去4年、今後6年份),各類別、各品牌的詳細趨勢,零售、流通管道結構,自有品牌的普及情形,包裝 (包裝形態) 的趨勢,今後的市場機會等的相關調查。

目錄

  • 簡介
  • 分析概要和定義
  • 市場概要
  • 宏觀經濟指標:人口、年齡結構,國內生產總值 (GDP),消費者價格指數 (CPI)
  • 印尼全國的零售業、餐飲服務業的指標:主要觀點
  • 印尼的市場市場規模 (以金額、數量為準)
  • 印尼市場消費額的變化與預測
  • 印尼市場上消費水準提高/降低的程度
  • 印尼的市場規模 (以數量為準):各類別
  • 印尼的市場規模的變化與預測 (以金額為準):各類別
  • 印尼市場上勝者和敗者
  • 印尼市場上各類別的市場佔有率和變動
  • 在印尼市場上分類層級的價格趨勢
  • 零售業者與包裝
  • 印尼的食品市場代表性的零售業者
  • 印尼市場代表性的流通管道
  • 印尼市場代表性的流通管道:各類別
  • 印尼市場各包裝手法的明細
  • 印尼市場各包裝用封蓋/外包裝的明細
  • 印尼市場各包裝手法的明細:未來預測
  • 印尼市場上,自有品牌和全國品牌的業績比較
  • 印尼市場代表性的企業:各類別
  • 印尼市場代表性的品牌:各類別
  • 消費者趨勢分析
  • Canadean的消費者趨勢分析的組成架構和次趨勢的說明
  • 關於印尼市場主要趨勢
  • 印尼市場趨勢帶給消費水準的影響
  • 印尼的市場趨勢相關目標設定的方法
  • 印尼市場趨勢、影響預測
  • 人口結構的目標設定值和今後趨勢預測
  • 消費水準的主要推動因素
  • 革新的案例
  • 在印尼市場發售的新產品案例
  • 附錄
  • 該國背景情況
  • 產業概要
  • 分類資料
  • 各部門資料
  • 包裝相關資料
  • 類別定義
  • 部門定義
  • 流通管道定義
  • 分析方法
  • 關於Canadean

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目錄
Product Code: CS1940MF

Summary

This report brings together consumer insight and market data to provide a comprehensive brief of Indonesia's Ice Cream market. This allows for the rapid identification of key growth opportunities across major Ice Cream categories and their packaging.

Key Findings

  • Indonesia's Ice Cream market will register high growth in value and volume terms during 2014-2019. Large young population with rising GDP per capita will drive packaged goods sales in Indonesia.
  • The Impulse Ice Cream- Single Serve is the largest category in value and volume terms in the Ice Cream market.
  • The Impulse Ice Cream- Single Serve and Artisanal Ice Cream category is forecast to be the fastest growing category in terms of off-trade and on-trade market value respectively during 2014-2019.
  • Wall's , Magnum, Campina are the some of the leading brands in the Ice Cream market in Indonesia
  • Flexible Packaging and Bag/Sachet will be the most used packing material and container type during 2014-2019.

Off-trade sales of Ice Cream will grow at a higher rate compared to On-trade sales in Indonesia during 2014-2019 Take-home and Bulk Ice Cream is the largest category in both value and volume, Artisanal Ice Cream will register fastest growth. Dairy-based Ice Cream is the most popular Ice Cream in both Impulse Ice Cream - Single Serve and Take-home and Bulk Ice Cream categories.

Reasons To Buy

This overview of the Ice Cream Market in Indonesia allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Table of Contents

  • Introduction
  • Report introduction and definitions
  • Market Overview
  • Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
  • National retail and foodservice figures - Key Takeouts
  • Market value and volume for the Indonesia market
  • Historical and projected consumption in the Indonesia market
  • Degree of trade up/down-trade in the Indonesia market
  • Market volume of Indonesia by category
  • Historical and project market value of Indonesia by category
  • Winners and losers in the Indonesia market
  • Segment share of the category and change in market share in the Indonesia market
  • Category level pricing in the Indonesia market
  • Retailer and packaging
  • Leading retailers in the Indonesia food market
  • Leading distribution channels in the Indonesia market
  • Leading distribution channels by category in the Indonesia market
  • Indonesia market by type of packaging
  • Indonesia market by type of packaging closure/outer
  • Indonesia market by type of packaging, forecasted
  • Private label performance compared to national brands in the Indonesia market
  • Leading companies in the Indonesia market by category
  • Leading brands in the Indonesia market by category
  • Consumer trend analysis
  • Canadean's consumer trend framework and explanation of the sub-trends
  • For key trends in the Indonesia market
  • How the trend is influencing consumption in the Indonesia market
  • How to target the trend in the Indonesia market
  • How the trend will evolve in the Indonesia market
  • Key target demographic and the rate and which the trend will evolve
  • Key drivers in the market that will increasingly influence consumption
  • Innovation examples
  • New product examples launched in the Indonesia market
  • Appendix
  • Country context
  • Sector overview
  • Category data
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Methodology
  • About Canadean
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