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市場調查報告書

消費者、市場趨勢的考察:冰淇淋的印尼市場

Consumer and Market Insights: Ice Cream in Indonesia

出版商 Canadean 商品編碼 332082
出版日期 內容資訊 英文 50 Pages
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消費者、市場趨勢的考察:冰淇淋的印尼市場 Consumer and Market Insights: Ice Cream in Indonesia
出版日期: 2016年11月30日 內容資訊: 英文 50 Pages
簡介

印尼的冰淇淋市場成長率預計今後受到青年者人口的增加和每人GDP成長的要素,以數量、金額為準急速成長。現在,外帶用/散裝型的冰淇淋市場規模變大,不過,今後預計單份型的衝動式(簡便馬上能吃)冰淇淋,及手製型冰淇淋也今後急速成長。各原料中,乳類冰淇淋在每個類別也都佔最大的市場佔有率。關於包裝,軟性包裝和袋子/Sash成為最常見的包裝材料、容器。

本報告提供印尼的冰淇淋的市場相關整體分析,國內整體經濟、社會結構,及冰淇淋整體市場的規模趨勢 (以數量、金額為準,過去4年、今後6年份),各類別、各品牌的詳細趨勢,零售、流通管道結構,自有品牌的普及情形,包裝 (包裝形態) 的趨勢,今後的市場機會等的相關調查。

目錄

  • 簡介
  • 分析概要和定義
  • 市場概要
  • 宏觀經濟指標:人口、年齡結構,國內生產總值 (GDP),消費者價格指數 (CPI)
  • 印尼全國的零售業、餐飲服務業的指標:主要觀點
  • 印尼的市場市場規模 (以金額、數量為準)
  • 印尼市場消費額的變化與預測
  • 印尼市場上消費水準提高/降低的程度
  • 印尼的市場規模 (以數量為準):各類別
  • 印尼的市場規模的變化與預測 (以金額為準):各類別
  • 印尼市場上勝者和敗者
  • 印尼市場上各類別的市場佔有率和變動
  • 在印尼市場上分類層級的價格趨勢
  • 零售業者與包裝
  • 印尼的食品市場代表性的零售業者
  • 印尼市場代表性的流通管道
  • 印尼市場代表性的流通管道:各類別
  • 印尼市場各包裝手法的明細
  • 印尼市場各包裝用封蓋/外包裝的明細
  • 印尼市場各包裝手法的明細:未來預測
  • 印尼市場上,自有品牌和全國品牌的業績比較
  • 印尼市場代表性的企業:各類別
  • 印尼市場代表性的品牌:各類別
  • 消費者趨勢分析
  • Canadean的消費者趨勢分析的組成架構和次趨勢的說明
  • 關於印尼市場主要趨勢
  • 印尼市場趨勢帶給消費水準的影響
  • 印尼的市場趨勢相關目標設定的方法
  • 印尼市場趨勢、影響預測
  • 人口結構的目標設定值和今後趨勢預測
  • 消費水準的主要推動因素
  • 革新的案例
  • 在印尼市場發售的新產品案例
  • 附錄
  • 該國背景情況
  • 產業概要
  • 分類資料
  • 各部門資料
  • 包裝相關資料
  • 類別定義
  • 部門定義
  • 流通管道定義
  • 分析方法
  • 關於Canadean

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目錄
Product Code: CS3390MF

Summary

Growing GDP and a large base of young population is driving the Ice Cream market in Indonesia. The market is led by the 'Impulse Ice Cream - Single Serve' category in Off-trade volume consumption, while the 'Take-Home and Bulk Ice Cream' category is forecast to register fastest growth in both Off-trade sales and On-trade sales during 2015-2020. Convenience Stores account for the highest distribution share of Ice Cream in the country. Unilever Plc and Royal Friesland Campina are the leading players in the Indonesian Ice Cream market.

Key Findings

  • The Ice Cream market in Indonesia is forecast to grow at a higher CAGR of 10.6% in US$ terms during 2015-2020
  • The 'Impulse Ice Cream - Single Serve' category accounts for the highest Off-trade volume consumption in Indonesia
  • Convenience Stores is the leading distribution channel in the Indonesian Food market
  • Wall`s is the leading brand in the 'Take-Home and Bulk Ice Cream' category
  • Flexible Packaging is the most commonly used packaging material in the Indonesian Ice Cream market

Canadean's Consumer and Market Insights report on the Ice Cream market in Indonesia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • Leading players: Market share of brands and private labels, private label growth analysis during 2012-2015
  • Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists, On-trade and others in 2015
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Plastics and Paper and Board; container data for: Bag/Sachet,Tub, Wrapper, Cup and others

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table of Contents

Introduction

  • Report Scope

Country Context

  • Macroeconomic indicators - GDP Per Capita, Population, Consumer Price Index and Age Profile
  • Retail and foodservice analysis - Key Takeaways

Market Overview

  • Value and volume analysis for the Indonesian Ice Cream market
  • Impact of exchange rate fluctuations on the Indonesian Ice Cream market
  • Volume analysis by category (On-trade and Off-trade analysis)
  • Market value and growth rates, by category (On-trade and Off-trade analysis)
  • Historic and forecast value analysis by category
  • Winners and losers by categories with change in market share
  • Segment share (Off-trade / On-trade) in a category (value terms) and change in market share
  • Average category level pricing

Retail Landscape and Key Distribution Channels

  • Leading retailers in the Indonesian Food market
  • Leading distribution channels (value terms) in the Indonesian Ice Cream market
  • Leading distribution channels (value terms) by category

Competitive Landscape

  • Market share of leading brands (in value) by category
  • Penetration of private label by category in the Indonesian Ice Cream market
  • Private label growth (in value terms) compared to brands

Packaging

  • Ice Cream market by type of packaging material/container (in volume terms)
  • Ice Cream market by type of packaging closure (in volume terms)
  • Ice Cream market by type of packaging, forecast (in volume terms)

Appendix

  • Country context
  • Category value and volume data
  • Sector Overview
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Methodology
  • About Canadean
  • Disclaimer

List of Tables

  • Table 1: Country Indicators - overall food value and volume, 2015
  • Table 2: Market value analysis in US$, 2010-2020
  • Table 3: Market volume growth analysis, 2010-2020
  • Table 4: Exchange rate fluctuations: US$ to IDR
  • Table 5: Market volume growth, by category, 2015-2020
  • Table 6: Market volume growth, by category (Off-trade), 2015-2020
  • Table 7: Market volume growth, by category (On-trade), 2015-2020
  • Table 8: Segment level analysis by category, 2015
  • Table 9: Average prices (IDR and US$) by category, 2015
  • Table 10: Leading retailers
  • Table 11: Leading brands by category, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Foodservice transactions by sectors, profit and cost, 2015
  • Figure 3: Market volume analysis, 2010-2020
  • Figure 4: Market volume share analysis by category, 2015
  • Figure 5: Market value growth analysis by category (Off-trade), 2010-2020
  • Figure 6: Market value growth analysis by category (On-trade), 2010-2020
  • Figure 7: Historic and forecast value analysis by category, 2010-2020
  • Figure 8: Change in market share by category, 2015-2020
  • Figure 9: Leading distribution channels, overall Food, 2011-2014
  • Figure 10: Leading distribution channels, overall Ice Cream market, 2015
  • Figure 11: Leading distribution channels by category, 2015
  • Figure 12: Brand share analysis by category (by value), 2015
  • Figure 13: Private label penetration by category, 2015
  • Figure 14: Private label and brand share growth, 2012-2015
  • Figure 15: Packaging analysis - key packaging material, container and closure type, 2015
  • Figure 16: Growth in key packaging material, container and closure type, 2015-2020
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