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市場調查報告書

消費者、市場趨勢的考察:烘焙類、麥片穀類的泰國市場

Consumer and Market Insights: Bakery and Cereals in Thailand

出版商 Canadean 商品編碼 332072
出版日期 內容資訊 英文 139 Pages
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消費者、市場趨勢的考察:烘焙類、麥片穀類的泰國市場 Consumer and Market Insights: Bakery and Cereals in Thailand
出版日期: 2016年09月30日 內容資訊: 英文 139 Pages
簡介

泰國的烘焙類、麥片穀類市場成長率今後預計比以往都高。各類別中,現在蛋糕/糕點/派有最大的市場規模 (以金額為準) ,另一方面預計今後麵包類/卷的市場佔有率最大。各流通管道中,超級市場/大賣場的佔有率最大之外,自有品牌也正急速普及。包裝方面,軟性包裝成為最常見的包裝材料,還有乙烯樹脂是最廣為使用的封閉類型。

本報告提供泰國的烘焙類、麥片穀類的市場相關整體分析、國內整體經濟、社會結構,及烘焙類、麥片穀類整體市場的規模趨勢 (以數量、金額為準、過去4年、今後6年份)、各類別、各品牌的詳細趨勢、零售、流通管道結構、自有品牌的普及情形、包裝 (包裝形態) 的趨勢、今後的市場機會等的相關調查。

目錄

  • 簡介
  • 分析概要和定義
  • 市場概要
  • 宏觀經濟指標:人口、年齡結構,國內生產總值 (GDP),消費者價格指數 (CPI)
  • 泰國全國的零售業、餐飲服務業的指標:主要觀點
  • 泰國的市場市場規模 (以金額、數量為準)
  • 泰國市場消費額的變化與預測
  • 泰國市場上消費水準提高/降低的程度
  • 泰國的市場規模 (以數量為準):各類別
  • 泰國的市場規模的變化與預測 (以金額為準):各類別
  • 泰國市場上勝者和敗者
  • 泰國市場上各類別的市場佔有率和變動
  • 在泰國市場上分類層級的價格趨勢
  • 零售業者與包裝
  • 泰國的食品市場代表性的零售業者
  • 泰國市場代表性的流通管道
  • 泰國市場代表性的流通管道:各類別
  • 泰國市場各包裝手法的明細
  • 泰國市場各包裝用封蓋/外包裝的明細
  • 泰國市場各包裝手法的明細:未來預測
  • 泰國市場上,自有品牌和全國品牌的業績比較
  • 泰國市場代表性的企業:各類別
  • 泰國市場代表性的品牌:各類別
  • 消費者趨勢分析
  • Canadean的消費者趨勢分析的組成架構和次趨勢的說明
  • 關於泰國市場主要趨勢
  • 泰國市場趨勢帶給消費水準的影響
  • 泰國的市場趨勢相關目標設定的方法
  • 泰國市場趨勢、影響預測
  • 人口結構的目標設定值和今後趨勢預測
  • 對消費水準的主要推動因素
  • 革新的案例
  • 在泰國市場被發售的新產品的案例
  • 附錄
  • 該國背景情況
  • 產業概要
  • 分類資料
  • 各部門資料
  • 包裝相關資料
  • 類別定義
  • 部門定義
  • 流通管道定義
  • 分析方法
  • 關於Canadean

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目錄
Product Code: CS3063MF

Summary

The Bakery and Cereals market in Thailand is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015 driven by an increasing GDP per Capita and a large young working age population. Cakes, Pastries and Sweet Pies is the leading value category and the Energy Bars category is forecast to register the fastest growth during 2015-2020. Bakery and Cereals consumption among Thais is mainly influenced by the Wellbeing and the Fresh, Natural and Pure consumer trends.

Key Findings

  • Of the eleven categories analyzed, Energy Bars is forecast to be the fastest growing value category, registering a CAGR of 5.0% during 2015-2020
  • Older consumers and Kids and Babies are the key cohorts for Bread and Rolls consumption
  • Hypermarkets and Supermarkets is the leading distribution channel accounting for nearly half of the overall Bakery and Cereals distribution in Thailand
  • General Mills and the Kellogg Company are the leading market players in the country
  • Thai consumers prefer Bakery and Cereals products that are free-from artificial ingredients

Canadean's Consumer and Market Insights report on the Bakery and Cereals market in Thailand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for Baking Mixes, Baking Ingredients, Bread and Rolls, Breakfast Cereals, Cakes, Pastries and Sweet Pies, Dough Products, Cereal Bars, Energy Bars, Cookies (Sweet Biscuits), Savory Biscuits, Morning Goods with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
  • Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board, Rigid Plastics, and others; container data for: Bag/Sachet, Film, Tray and others
  • Consumer level trends: Top four consumer trends which influence Bakery and Cereals products consumption
  • Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Bakery and Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Access to analysis on products launched in the market
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents

Introduction

  • Report Scope

Country Context

  • Macroeconomic indicators - GDP Per Capita, Population, Consumer Price Index and Age Profile
  • Retail and foodservice figures - Key Takeaways

Market Overview and Consumer Demographics

  • Value and volume analysis for Thailand's Bakery and Cereals market
  • Impact of exchange rate fluctuations on Thailand's Bakery and Cereals market
  • Degree of trade up/down in Thailand's Bakery and Cereals market
  • Volume analysis by category
  • Market value and growth rates, by category
  • Historic and forecast value analysis by category
  • Winners and losers by categories with change in market share
  • Segment share in a category (value terms) and change in market share
  • Volume consumption analysis by gender, age, education and urbanization - at category level
  • Average category level pricing

Retail Landscape and Key Distribution Channels

  • Leading retailers in Thailand's Food market
  • Leading distribution channels (value terms) in Thailand's Bakery and Cereals market
  • Leading distribution channels ((value terms) by category

Competitive Landscape

  • Market share of leading brands (in value and volume terms) by category and segment
  • Penetration of private label by category in Thailand's Bakery and Cereals market
  • Private label growth (in value terms) compared to brands

Health and Wellness analysis

  • Value of Health and Wellness claims by category
  • Key Health and Wellness product attributes driving sales
  • Key Health and Wellness consumer benefits driving sales
  • Key Health and Wellness companies and market share

Packaging

  • Bakery and Cereals market by type of packaging material/container (in volume terms)
  • Bakery and Cereals market by type of packaging closure/outer (in volume terms)
  • Bakery and Cereals market by type of packaging, forecast(in volume terms)

Consumer trend analysis

  • Canadean's consumer trend framework and explanation of the sub-trends
  • For key trends in Thailand's Bakery and Cereals market:
  • How the trend is influencing consumption in Thailand's Bakery and Cereals market
  • How to target the trend in Thailand's Bakery and Cereals market
  • How the trend will evolve in Thailand's Bakery and Cereals market
  • Key target demographic and the rate at which the trend will evolve
  • What are the key drivers that will influence growth of Bakery and Cereals market in the future

Innovation examples

  • New products launched in Thailand's Bakery and Cereals market

Appendix

  • Country context
  • Category value and volume data
  • Consumer Demographics data
  • Sector Overview
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Health and Wellness definitions
  • Explanation of sub-trends
  • Methodology
  • About Canadean

List of Tables

  • Table 1: Country Indicators - overall food value and volume, 2015
  • Table 2: Market value analysis in THB and US$, 2010-2020
  • Table 3: Market volume growth analysis, 2010-2020
  • Table 4: Exchange rate fluctuations: US$ to THB
  • Table 5: Market volume growth, by category, 2015-2020
  • Table 6: Segment level analysis by category, 2015
  • Table 7: Average prices (THB and US$) by category, 2015
  • Table 8: Leading retailers
  • Table 9: Leading brands by segments, 2015
  • Table 10: Leading brands by category, 2015
  • Table 12: Key Health and Wellness product attributes driving sales, 2015
  • Table 13: Key Health and Wellness consumer benefits driving sales, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Foodservice transactions by sectors, profit and cost, 2015
  • Figure 3: Market volume analysis, 2010-2020
  • Figure 4: Consumers purchase behavior - Trading up/down, 2015
  • Figure 5: Market volume share analysis by category, 2015
  • Figure 6: Market value growth analysis by category, 2010-2020
  • Figure 7: Historic and forecast value analysis by category, 2010-2020
  • Figure 8: Change in market share by category, 2015-2020
  • Figure 9: Category volume consumption by age, gender, education and urbanisation,2015
  • Figure 10: Leading distribution channels, overall Food, 2011-2014
  • Figure 11: Leading distribution channels, overall Bakery and Cereals market, 2015
  • Figure 12: Leading distribution channels by category, 2015
  • Figure 13: Brand share analysis by category (by value and volume), 2015
  • Figure 14: Private label penetration by category, 2015
  • Figure 15: Private label and brand share growth, 2012-2015
  • Figure 16: Value of key Health and Wellness claims, by category, 2010-2020
  • Figure 17: Leading Health and Wellness companies by category, 2015
  • Figure 18: Packaging analysis - key packaging material, container, closure and outer type, 2015
  • Figure 19: Growth in key packaging material, container, closure and outer type, 2015-2020
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