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市場調查報告書

消費者、市場分析:美國的糖果零食市場

Consumer and Market Insights: Confectionery in the United States

出版商 Canadean 商品編碼 329560
出版日期 內容資訊 英文 159 Pages
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消費者、市場分析:美國的糖果零食市場 Consumer and Market Insights: Confectionery in the United States
出版日期: 2016年10月21日 內容資訊: 英文 159 Pages
簡介

美國的糖果零食市場上,雖然品牌商品的佔有率依舊大得多,但是自有品牌商品的需求以凌駕品牌商品的快速度擴大。各人口區隔的消費量,少年世代 (從8∼12歲) 和10歲14歲左右的年輕消費量最多,是鎖定為目標的最重要的人口層。

本報告提供美國的糖果零食市場相關調查,推進市場規模的變化與預測、類別、品牌、包裝等分析、主要的消費者趨勢、創新的商品開發範例、各人口區隔的消費模式、消費的人口層和消費的推進因素分析、策略性建議等彙整資料。

目錄

  • 簡介
  • 市場概要
  • 零售業者、包裝
  • 各人口區隔的消費模式
  • 消費者趨勢分析
  • 革新範例
  • 各種配合措施
  • 附錄

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目錄
Product Code: CS3218MF

Summary

Confectionery consumption in the US is the highest amongst all the key markets studied, and the country also reports the second highest per capita volume consumption among these key markets after Germany. High disposable income, the search for convenient snacking, and product innovation are driving volume consumption growth in the US.

Key Findings

  • Chocolate, the largest category, accounted for 56.9% of the Confectionery market in 2015
  • The Sugar Confectionery category is forecast to register the fastest growth, at a CAGR of 5.9% during 2015-2020
  • The average prices of the majority of Confectionery categories, especially Chocolate and Sugar Confectionery, are high in the US when compared to other developed countries
  • Women in the US have both the highest Confectionery occasions and higher per capita occasions. Among all age cohorts, Tweens and Early Teens have the highest per capita occasions

"Consumer and Market Insights: Confectionery in the US," is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the US market.

What else does this report offer?

  • Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise
  • Detailed information such as market shares and the recent developments of manufacturers and leading brands, along with company profiles
  • Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production
  • Prospects and forecasts of overall sales and consumption for 2015 to 2025

Reasons To Buy

  • Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market
  • Identify the areas of growth and opportunities, which will aid effective marketing planning
  • As consumers' product demands evolve, the dynamics between different countries also change - favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific dynamics of the US market is crucial to ensuring maximum future sales
  • The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers
  • Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future

Table of Contents

Introduction

  • Report Scope

Country Context

  • Macroeconomic indicators - GDP Per Capita, Population, Consumer Price Index and Age Profile
  • Retail and foodservice figures - Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis

  • Value and volume analysis for the US Confectionery market
  • Volume analysis by category
  • Market value and growth rates, by category
  • Historic and forecast value analysis by category
  • Winners and losers by categories with change in market share
  • Segment share in a category (value terms) and change in market share
  • Volume consumption analysis by gender, age, education and urbanization - at category level
  • Inter-country comparison of Average Unit Price by category
  • Top variants and pack size distribution analysis
  • Retailer Price Dynamics (includes % difference from average price)

Retail Landscape and Key Distribution Channels

  • Leading retailers in the US Food market
  • Leading distribution channels (value terms) in the US Confectionery market
  • Leading distribution channels (value terms) by category

Competitive Landscape

  • Market share of leading brands (in value and volume terms) by category and segment
  • Penetration of private label by category in the US Confectionery market
  • Private label growth (in value terms) compared to brands

Health and Wellness analysis

  • Value of Health and Wellness claims by category
  • Key Health and Wellness product attributes driving sales
  • Key Health and Wellness consumer benefits driving sales
  • Key Health and Wellness companies and market share

Packaging

  • Confectionery market by type of packaging material/container (in volume terms)
  • Confectionery market by type of packaging closure/outer (in volume terms)
  • Confectionery market by type of packaging, forecast(in volume terms)

Demographic Cohort Consumption Patterns

  • Overall consumption occasions by age and gender in the US Confectionery market
  • Private Label consumption occasions by age and gender in the US Confectionery market
  • Under/Over-consumption levels in the US Confectionery market by gender and age
  • Consumption frequency by type of consumer in the US Confectionery market by gender and age
  • Private label consumption by age and gender and comparison to overall consumption levels in the US Confectionery

Consumer trend analysis

  • Canadean's consumer trend framework and explanation of the sub-trends
  • For key trends in the US Confectionery market:
  • How the trend is influencing consumption in the US Confectionery market
  • How to target the trend in the US Confectionery market
  • How the trend will evolve in the US Confectionery market
  • Key target demographic and the rate at which the trend will evolve
  • What are the key drivers that will influence growth of US Confectionery in the future

Examples of New Product Development

  • New products launched in the US Confectionery market
  • New products launched in global Confectionery market

Actions and Recommendations

  • How to successfully target key trends in the US Confectionery market

Appendix

  • Country context
  • Category value and volume data
  • Consumer Demographics data
  • Pricing data
  • Sector Overview
  • Health and Wellness data
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Health and Wellness definitions
  • Channel definitions
  • Explanation of sub-trends
  • Market Data Methodology
  • Consumer Data Methodology
  • About Canadean

List of Tables

  • Table 1: Country Indicators - overall food value and volume, 2015
  • Table 2: Market value analysis in EUR and US$, 2010-2020
  • Table 3: Market volume growth analysis, 2010-2020
  • Table 4: Exchange rate fluctuations: US$ to EUR
  • Table 5: Market volume growth, by category, 2015-2020
  • Table 6: Segment level analysis by category, 2015
  • Table 7: Average price per kg comparison by categories
  • Table 8: Retailer price dynamics (includes % difference from average price)
  • Table 9: Leading retailers
  • Table 10: Leading brands by segments, 2015
  • Table 11: Leading brands by category, 2015
  • Table 12: Key Health and Wellness product attributes driving sales, 2015
  • Table 13: Key Health and Wellness consumer benefits driving sales, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015) Figure 2: Foodservice transactions by sectors, profit and cost, 2015 Figure 3: Market volume share analysis by categories, 2015 Figure 4: Growth analysis by category, 2010-2020 Figure 5: Change in market share by category, 2015-2020 Figure 6: Category volume consumption by age, gender, education and urbanisation,2015 Figure 7: Average Unit Price comparison by categories, Europe Figure 8: Retailer Price Dynamics (includes % difference from average price) Figure 9: Leading distribution channels, overall Food, 2011-2014 Figure 10: Leading distribution channels by category, 2015 Figure 11: Brand share analysis by categories (by value and volume), 2015 Figure 12: Brand share analysis by segments (by value and volume), 2015 Figure 13: Private label penetration by categories, 2015 Figure 14: Private label and brand share growth, 2012-2015 Figure 15: Key Health and Wellness product attributes driving sales Figure 16: Key Health and Wellness consumer benefits driving sales Figure 17: Key Health and Wellness companies by categories Figure 18: Packaging analysis - key packaging material, type, closure, 2015 Figure 19: Growth in key packaging material, type, closure, 2015-2020
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