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市場調查報告書

消費者與市場的考察:英國的糖果零食市場

Consumer and Market Insights: Confectionery in the UK

出版商 Canadean 商品編碼 328618
出版日期 內容資訊 英文 167 Pages
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消費者與市場的考察:英國的糖果零食市場 Consumer and Market Insights: Confectionery in the UK
出版日期: 2016年11月01日 內容資訊: 英文 167 Pages
簡介

本報告提供英國的糖果零食市場相關調查分析、市場資料、人口統計消費模式 (各類別) 、促進消費的消費者趨勢驗證、符合消費者需求的創新新產品開發,也包含利用進化的消費者形勢的策略性建議等系統性資訊。

目錄

  • 簡介
  • 市場概要
  • 零售業者與包裝
  • 人口世代消費模式
  • 消費者趨勢分析
  • 技術創新範例
  • 建議
  • 附錄

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目錄
Product Code: CS3216MF

Summary

The UK Confectionery market is observed to have high volume consumption compared to other European nations and is third only to Germany and Russia. When compared globally, the UK stood sixth in confectionery consumption. One of the significant reasons for the high market volume is the country's high per capita consumption. Confectionery consumption for fun, convenient snacking, and product innovation is driving this market.

Key Findings

  • Prices of Chocolates have been rising in the UK over the last couple of years as prices of cocoa butter, whey powder, and milk powder rose steeply
  • Over 60% of Confectionery consumption is a result of 'Heavy' frequency consumption, which indicates high per capita consumption of Confectionery in the country
  • Women in the UK have the highest number of Confectionery occasions and the highest per capita consumption occasions
  • The volume consumption during 2015-2020 is expected to grow as British consumers can afford to treat themselves more often.

"Consumer and Market Insights: Confectionery in the UK," is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the US market.

What else does this report offer?

  • Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise
  • Detailed information such as market shares and the recent developments of manufacturers and leading brands, along with company profiles
  • Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production
  • Prospects and forecasts of overall sales and consumption for 2015 to 2025

Reasons To Buy

  • Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market
  • Identify the areas of growth and opportunities, which will aid effective marketing planning
  • As consumers' product demands evolve, the dynamics between different countries also change - favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific dynamics of the UK market is crucial to ensuring maximum future sales
  • The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers
  • Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future

Table of Contents

Introduction

  • Report Scope

Country Context

  • Macroeconomic indicators - GDP Per Capita, Population, Consumer Price Index and Age Profile
  • Retail and foodservice figures - Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis

  • Value and volume analysis for the UK Confectionery market
  • Volume analysis by category
  • Market value and growth rates, by category
  • Historic and forecast value analysis by category
  • Winners and losers by categories with change in market share
  • Segment share in a category (value terms) and change in market share
  • Volume consumption analysis by gender, age, education and urbanization - at category level
  • Inter-country comparison of Average Unit Price by category
  • Top variants and pack size distribution analysis
  • Retailer Price Dynamics (includes % difference from average price)

Retail Landscape and Key Distribution Channels

  • Leading retailers in the UK Food market
  • Leading distribution channels (value terms) in the UK Confectionery market
  • Leading distribution channels (value terms) by category

Competitive Landscape

  • Market share of leading brands (in value and volume terms) by category and segment
  • Penetration of private label by category in the UK Confectionery market
  • Private label growth (in value terms) compared to brands

Health and Wellness analysis

  • Value of Health and Wellness claims by category
  • Key Health and Wellness product attributes driving sales
  • Key Health and Wellness consumer benefits driving sales
  • Key Health and Wellness companies and market share

Packaging

  • Confectionery market by type of packaging material/container (in volume terms)
  • Confectionery market by type of packaging closure/outer (in volume terms)
  • Confectionery market by type of packaging, forecast(in volume terms)

Demographic Cohort Consumption Patterns

  • Overall consumption occasions by age and gender in the UK Confectionery market
  • Private Label consumption occasions by age and gender in the UK Confectionery market
  • Under/Over-consumption levels in the UK Confectionery market by gender and age
  • Consumption frequency by type of consumer in the UK Confectionery market by gender and age
  • Private label consumption by age and gender and comparison to overall consumption levels in the UK Confectionery

Consumer trend analysis

  • Canadean's consumer trend framework and explanation of the sub-trends
  • For key trends in the UK Confectionery market:
  • How the trend is influencing consumption in the UK Confectionery market
  • How to target the trend in the UK Confectionery market
  • How the trend will evolve in the UK Confectionery market
  • Key target demographic and the rate at which the trend will evolve
  • What are the key drivers that will influence growth of UK Confectionery in the future

Examples of New Product Development

  • New products launched in the UK Confectionery market
  • New products launched in global Confectionery market

Actions and Recommendations

  • How to successfully target key trends in the UK Confectionery market

Appendix

  • Country context
  • Category value and volume data
  • Consumer Demographics data
  • Pricing data
  • Sector Overview
  • Health and Wellness data
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Health and Wellness definitions
  • Channel definitions
  • Explanation of sub-trends
  • Market Data Methodology
  • Consumer Data Methodology
  • About Canadean

List of Tables

  • Table 1: Country Indicators - overall food value and volume, 2015
  • Table 2: Market value analysis in EUR and US$, 2010-2020
  • Table 3: Market volume growth analysis, 2010-2020
  • Table 4: Exchange rate fluctuations: US$ to EUR
  • Table 5: Market volume growth, by category, 2015-2020
  • Table 6: Segment level analysis by category, 2015
  • Table 7: Average price per kg comparison by categories
  • Table 8: Retailer price dynamics (includes % difference from average price)
  • Table 9: Leading retailers
  • Table 10: Leading brands by segments, 2015
  • Table 11: Leading brands by category, 2015
  • Table 12: Key Health and Wellness product attributes driving sales, 2015
  • Table 13: Key Health and Wellness consumer benefits driving sales, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Foodservice transactions by sectors, profit and cost, 2015
  • Figure 3: Market volume share analysis by categories, 2015
  • Figure 4: Growth analysis
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