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市場調查報告書

消費者與市場的考察:土耳其的麵包和穀類食品市場

Consumer and Market Insights: Bakery and Cereals in Turkey

出版商 Canadean 商品編碼 328460
出版日期 內容資訊 英文 135 Pages
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消費者與市場的考察:土耳其的麵包和穀類食品市場 Consumer and Market Insights: Bakery and Cereals in Turkey
出版日期: 2016年09月29日 內容資訊: 英文 135 Pages
簡介

本報告提供土耳其的麵包和穀類食品市場相關調查分析,提供您市場規模 (金額·數量) 、各類別分析,品牌佔有率,通路資料,包裝等相關的系統性資訊。

目錄

  • 該國情形
  • 市場概要
  • 零售形勢與主要的通路
  • 包裝
  • 品牌佔有率
  • 消費者趨勢
  • 新產品開發範例
  • 附錄

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目錄
Product Code: CS3064MF

Summary

The Bakery and Cereals market in Turkey is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015 driven by a large young population base. Bread and Rolls is the leading value category and the Breakfast Cereals category is forecast to register the fastest growth during 2015-2020. Bakery and Cereals consumption among Turks is mainly influenced by the Wellbeing and the On-The-Go consumer trends.

Key Findings

  • The Bakery and Cereals market in Turkey will register higher growth in value terms during 2015-2020 compared to 2010-2015.
  • The Turkey's consumers are opting for value for money products in the Bakery and Cereals market.
  • The Breakfast Cereals category is forecast to register fastest growth in value and volume terms during 2015-2020.
  • Hypermarkets and Supermarkets and Convenience Store are the leading distribution channels in the Turkey's Bakery and Cereals market.
  • Tadimca (Tadim Gida) is the leading brand in the Cereal Bars category both in value and volume terms.
  • Flexible Packaging is the most commonly used packaging material in the Bakery and Cereals market in Turkey.

Canadean's Consumer and Market Insights report on the Bakery and Cereals market in Turkey provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for Baking Mixes, Baking Ingredients, Bread and Rolls, Breakfast Cereals, Cakes, Pastries and Sweet Pies, Dough Products, Cereal Bars, Energy Bars, Cookies (Sweet Biscuits), Savory Biscuits, Morning Goods with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
  • Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board, Rigid Plastics; container data for: Bag/Sachet, Film, Tray and others
  • Consumer level trends: Top four consumer trends which influence Bakery and Cereals products consumption
  • Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Bakery and Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Access to analysis on products launched in the market
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents

Introduction

  • Report Scope

Country Context

  • Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile
  • Retail and foodservice figures -Key Takeaways

Market Overview and Consumer Demographics

  • Value and volume analysis for Turkey's Bakery and Cereals market
  • Impact of exchange rate fluctuations on the Turkey's Bakery and Cereals market
  • Degree of trade up/down in Turkey's Bakery and Cereals market
  • Volume analysis by category
  • Market value and growth rates, by category
  • Historic and forecast value analysis by category
  • Winners and losers by categories with change in market share
  • Segment share in a category (value terms) and change in market share
  • Volume consumption analysis by gender, age, education and urbanization -at category level
  • Average category level pricing

Retail Landscape and Key Distribution Channels

  • Leading retailers in Turkey's Food market
  • Leading distribution channels (value terms) in Turkey's Bakery and Cereals market
  • Leading distribution channels (value terms) by category

Competitive Landscape

  • Market share of leading brands (in value and volume terms) by category and segment
  • Penetration of private label by category in Turkey's Bakery and Cereals market
  • Private label growth (in value terms) compared to brands

Health and Wellness analysis

  • Value of Health and Wellness claims by category
  • Key Health and Wellness product attributes driving sales
  • Key Health and Wellness consumer benefits driving sales
  • Key Health and Wellness companies and market share

Packaging

  • Bakery and Cereals market by type of packaging material/container (in volume terms)
  • Bakery and Cereals market by type of packaging closure/outer (in volume terms)
  • Bakery and Cereals market by type of packaging, forecast(in volume terms)

Consumer trend analysis

  • Canadean's consumer trend framework and explanation of the sub-trends
  • For key trends in Turkey's Bakery and Cereals market:
  • How the trend is influencing consumption in Turkey's Bakery and Cereals market
  • How to target the trend in Turkey's Bakery and Cereals market
  • How the trend will evolve in Turkey's Bakery and Cereals market
  • Key target demographic and the rate at which the trend will evolve
  • What are the key drivers that will influence growth of Bakery and Cereals market in the future

Innovation examples

  • New products launched in Turkey's Bakery and Cereals market

Appendix

  • Country context
  • Category value and volume data
  • Consumer Demographics data
  • Sector Overview
  • Segment data
  • Health and Wellness data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Health and Wellness definitions
  • Explanation of sub-trends
  • Methodology
  • About Canadean

List of Tables

  • Table 1: Country Indicators -overall food value and volume, 2015
  • Table 2: Market value analysis in TRY and US$, 2010-2020
  • Table 3: Market volume growth analysis, 2010-2020
  • Table 4: Exchange rate fluctuations: US$ to TRY
  • Table 5: Market volume growth, by category, 2015-2020
  • Table 6: Segment level analysis by category, 2015
  • Table 7: Average prices (TRY and US$) by category, 2015
  • Table 8: Leading retailers
  • Table 9: Leading brands by segments, 2015
  • Table 10: Leading brands by category, 2015
  • Table 11: Key Health and Wellness product attributes driving sales, 2015
  • Table 12: Key Health and Wellness consumer benefits driving sales, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Foodservice transactions by sectors, profit and cost, 2015
  • Figure 3: Market volume analysis, 2010-2020
  • Figure 4: Consumers purchase behavior -Trading up/down, 2015
  • Figure 5: Market volume share analysis by category, 2015
  • Figure 6: Market value growth analysis by category, 2010-2020
  • Figure 7: Historic and forecast value analysis by category, 2010-2020
  • Figure 8: Change in market share by category, 2015-2020
  • Figure 9: Category volume consumption by age, gender, education and urbanisation,2015
  • Figure 10: Leading distribution channels, overall Food, 2011-2014
  • Figure 11: Leading distribution channels, overall Bakery and Cereals market, 2015
  • Figure 12: Leading distribution channels by category, 2015
  • Figure 13: Brand share analysis by category (by value and volume), 2015
  • Figure 14: Private label penetration by category, 2015
  • Figure 15: Private label and brand share growth, 2012-2015
  • Figure 16: Value of key Health and Wellness claims, by category, 2010-2020
  • Figure 17: Leading Health and Wellness companies by category, 2015
  • Figure 18: Packaging analysis -key packaging material, container, closure and outer type, 2015
  • Figure 19:Growth in key packaging material, container, closure and outer type, 2015-2020
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