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市場調查報告書

消費者與市場的考察:墨西哥的糖果零食市場

Consumer and Market Insights: Confectionery in Mexico

出版商 Canadean 商品編碼 327955
出版日期 內容資訊 英文 96 Pages
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消費者與市場的考察:墨西哥的糖果零食市場 Consumer and Market Insights: Confectionery in Mexico
出版日期: 2016年08月31日 內容資訊: 英文 96 Pages
簡介

本報告提供墨西哥的糖果零食市場相關調查分析、市場資料、類別分析、品牌佔有率、通路資料、包裝等相關的系統性資訊。

目錄

  • 該國情形
  • 市場概要
  • 零售形勢主要的通路
  • 包裝
  • 品牌和自有品牌的佔有率
  • 消費者趨勢
  • 新產品開發範例
  • 附錄

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目錄
Product Code: CS3196MF

Summary

The Confectionery market in Mexico will register marginally lower growth in value terms during 2015-2020 compared to 2010-2015. Mexican consumers are opting for value for money products in the Confectionery market. The Sugar Confectionery category has the highest volume share while the Chocolate category is forecast to register fastest value growth during 2015-2020. Hypermarkets and Supermarkets is the leading distribution channel. Ricolino is the leading brand by value share in the Sugar Confectionery category in both value and volume terms. Manufacturers are positioning Confectionery products with 'Health management' and 'General Wellbeing' benefits to enhance product appeal among consumers.

Key Findings

  • The Confectionery market in Mexico registered a CAGR of 2.6% during 2015-2020.
  • Sugar Confectionery is the leading category by value in the Mexican Confectionary market.
  • The Molded Bars segment is expected to gain market share within the Chocolate category.
  • Hypermarkets and Supermarkets is the leading distribution channel in the Mexican Confectionery market.
  • Ricolino, Halls and Sonric's are the leading brands in the Sugar Confectionery category.
  • Chocolat basel and Mondelez are the leading companies with Health and Wellness attributes in Chocolate and Sugar Confectionery market respectively.
  • Screw Top is the most commonly used closure type in Mexico's Confectionery market.

Canadean's Consumer and Market Insights report on the Confectionery market in Mexico provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for Chocolate, Gum and Sugar Confectionery with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • Leading players: Market share of brands
  • Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board, Rigid Plastics, and others; container data for: Bag/Sachet, Foil, Film, Box, and others
  • Consumer level trends: Top four consumer trends which influence Confectionery products consumption
  • Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Access to analysis on products launched in the market
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents

Introduction

  • Report Scope

Country Context

  • Macroeconomic indicators - GDP Per Capita, Population, Consumer Price Index and Age Profile
  • Retail and foodservice figures - Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis

  • Value and volume analysis for Mexico's Confectionery market
  • Impact of exchange rate fluctuations on Confectionery market
  • Volume consumption analysis by gender, age, education and urbanization - at category level
  • Degree of trade up/down in Mexico's Confectionery market
  • Volume analysis by category
  • Historic and forecast value analysis by category
  • Winners and losers by categories with change in market share
  • Segment share in a category (value terms) and change in market share
  • Inter-country comparison of Average Unit Price by category
  • Retailer Price Dynamics (includes % difference from average price)

Retail Landscape and Key Distribution Channels

  • Leading retailers in Mexico Food market
  • Leading distribution channels (value terms) in Mexico's Confectionery market
  • Leading distribution channels (value terms) by category

Competitive Landscape

  • Market share of leading brands (in value and volume terms) by category and segment

Health and Wellness analysis

  • Key Health and Wellness product attributes driving sales
  • Key Health and Wellness consumer benefits driving sales
  • Key Health and Wellness companies and market share

Packaging

  • Confectionery market by type of packaging material/container (in volume terms)
  • Confectionery market by type of packaging closure (in volume terms)
  • Confectionery market by type of packaging, forecast(in volume terms)

Consumer trend analysis

  • Canadean's consumer trend framework and explanation of the sub-trends
  • For key trends in Mexico's Confectionery market:
  • How the trend is influencing consumption in Mexico's Confectionery market
  • How to target the trend in Mexico's Confectionery market
  • How the trend will evolve in Mexico's Confectionery market
  • Key target demographic and the rate and which the trend will evolve
  • What are the key drivers that will influence growth of confectionery market in the future

Innovation examples

  • New products launched in Mexico's Confectionery market

Appendix

  • Country context
  • Category value and volume data
  • Consumer Demographics data
  • Pricing data
  • Sector Overview
  • Health and Wellness data
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Health and Wellness definitions
  • Channel definitions
  • Explanation of sub-trends
  • Methodology
  • About Canadean

List of Tables

  • Table 1: Country Indicators - overall food value and volume, 2015
  • Table 2: Market value analysis in MXN and US$, 2010-2020
  • Table 3: Market volume growth analysis, 2010-2020
  • Table 4: Exchange rate fluctuations: US$ to MXN
  • Table 5: Market volume growth, by category, 2015-2020
  • Table 6:Segment level analysis by category, 2015
  • Table 7: Average price per kg comparison by categories
  • Table 8: Retailer price dynamics (includes % difference from average price)
  • Table 9: Leading retailers
  • Table 10: Leading brands by segments, 2015
  • Table 11: Leading brands by category, 2015
  • Table 12: Key Health and Wellness product attributes driving sales, 2015
  • Table 13: Key Health and Wellness consumer benefits driving sales, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Foodservice transactions by sectors, profit and cost, 2015
  • Figure 3: Market volume analysis, 2010-2020
  • Figure 4: Consumers purchase behavior - Trading up/down, 2015
  • Figure 5: Market volume share analysis by category, 2015
  • Figure 6: Market value growth analysis by category, 2010-2020
  • Figure 7: Historic and forecast value analysis by category, 2010-2020
  • Figure 8: Change in market share by category, 2015-2020
  • Figure 9: Category volume consumption by age, gender, education and urbanisation,2015
  • Figure 10: Leading distribution channels, overall Food, 2011-2014
  • Figure 11: Leading distribution channels, overall Confectionery market, 2015
  • Figure 12: Leading distribution channels by category, 2015
  • Figure 13: Brand share analysis by category (by value and volume), 2015
  • Figure 14: Value of key Health and Wellness claims, by category, 2010-2020
  • Figure 15: Leading Health and Wellness companies by category, 2015
  • Figure 16: Packaging analysis - key packaging material, container, closure and outer type, 2015
  • Figure 17: Growth in key packaging material, container, closure and outer type, 2015-2020
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