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Consumer and Market Insights: Confectionery in Indonesia

出版商 Canadean 商品編碼 327954
出版日期 內容資訊 英文 93 Pages
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消費者、市場趨勢的考察:印尼的糖果零食市場 Consumer and Market Insights: Confectionery in Indonesia
出版日期: 2016年06月30日 內容資訊: 英文 93 Pages

印尼的糖果零食市場預計今後 (2014∼2019年),質和量都將急速擴大。特別是,嗜好、娛樂的追求,成為巨大的糖果零食市場成長推動因素。各類別中,砂糖糖果佔最大的規模,不過,預計巧克力今後也將急速成長。巧克力大半以袋裝的形態銷售。各流通管道中,便利商店佔市場銷售額的大半。

本報告提供印尼的糖果零食類 (砂糖糖果、巧克力、口香糖) 的市場相關整體分析、整體市場規模趨勢 (以數量、金額為準、過去、今後6年份),及各分類的詳細趨勢 (共7種)領導品牌/自有品牌的市場佔有率、零售、流通結構、包裝 (包裝形態) 趨勢等調查。


  • 該國情形
  • 市場概要
  • 零售環境和主要的流通管道
  • 包裝
  • 各品牌市場佔有率
  • 消費者趨勢
  • 新產品開發的案例
  • 附錄


Product Code: CS3190MF


The confectionery market is forecasted to grow at a faster rate in 2015-2020 as compared to 2010-2015, which is mainly driven by growing GDP per capita and a large young population base. New and innovative flavors will be increasingly preferred by Indonesian consumers along with confectionery products which are manufactured using natural ingredients. Social media and internet penetration will further drive the sales of the confectionery market.

Key Findings

  • Convenience Stores is the leading distribution channel in Indonesia's Food market
  • Silver Queen is the leading brand in Chocolate category, both in value and volume terms
  • Flexible Packaging is the most commonly used packaging material in the Indonesian Confectionery market
  • Health and Wellness market has significant share in the Gum category but is relatively emerging in Chocolate and Sugar Confectionery categories
  • Sleeve is forecast to register fastest growth among packaging outers during 2015-2020

Canadean's Consumer and Market Insights report on the Confectionery market in Indonesia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for Chocolate, Gum and Sugar Confectionery with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • Leading players: The report provides extensive brand share coverage at category and segment level from 2015-2020
  • Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015
  • Consumer survey data: Provides category volume consumption by gender, age-group, education and urbanization.
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Plastics, Paper and Board, and others; container data for: Film, Bag/Sachet, Foil, wrapper, and others
  • Consumer level trends: Top four consumer trends which influence Confectionery products consumption
  • Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Access to analysis on products launched in the market
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents


  • Report Scope

Country Context

  • Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile
  • Retail and foodservice figures -Key Takeaways

Market Overview and Consumer Demographics

  • Value and volume analysis for the Confectionery market
  • Impact of exchange rate fluctuations on the Confectionery market
  • Degree of trade up/down in Indonesia's Confectionery market
  • Volume analysis by category
  • Market value and growth rates, by category
  • Historic and forecast value analysis by category
  • Winners and losers by category with change in market share
  • Segment share in the category (value terms) and change in market share
  • Volume consumption analysis by gender, age, education and urbanization -at category level
  • Average category level pricing

Retail Landscape and Key Distribution Channels

  • Leading retailers in Indonesia's Food market
  • Leading distribution channels (value terms) in Indonesia's Confectionery market
  • Leading distribution channels (value terms) by category

Competitive Landscape

  • Market share of leading brands (in value and volume terms) by category and segment

Health and Wellness analysis

  • Value of Health and Wellness claims by category
  • Key Health and Wellness product attributes driving sales
  • Key Health and Wellness consumer benefits driving sales
  • Key Health and Wellness companies and market share


  • Confectionery market by type of packaging material/container (in volume terms)
  • Confectionery market by type of packaging closure (in volume terms)
  • Confectionery market by type of packaging, forecast(in volume terms)

Consumer Trend analysis

  • Canadian's consumer trend framework and explanation of the sub-trends
  • For key trends in Indonesia's Confectionery market:
  • How the trend is influencing consumption in Indonesia's Confectionery market
  • How to target the trend in Indonesia's Confectionery market
  • How the trend will evolve in Indonesia's Confectionery market
  • Key target demographic and the rate at which the trend will evolve
  • What are the key drivers that will influence growth of confectionery market in the future

Examples of New Product Development

  • New products launched in Indonesia's Confectionery market


  • Country context
  • Category value and volume data
  • Consumer Demographics data
  • Sector Overview
  • Segment data
  • Health and Wellness data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Health and Wellness definitions
  • Explanation of sub-trends
  • Methodology
  • About Canadean

List of Tables

  • Table 1: Country Indicators -overall food value and volume, 2015
  • Table 2: Market value analysis in IDR and US$, 2010-2020
  • Table 3: Market volume growth analysis, 2010-2020
  • Table 4: Exchange rate fluctuations: US$ to IDR
  • Table 5: Market volume growth, by category, 2015-2020
  • Table 6: Segment level analysis by category, 2015
  • Table 7: Average prices (IDR and US$) by category, 2015
  • Table 8: Leading retailers
  • Table 9: Leading brands by segments, 2015
  • Table 10: Leading brands by category, 2015
  • Table 11: Key Health and Wellness product attributes driving sales, 2015
  • Table 12: Key Health and Wellness consumer benefits driving sales, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Foodservice transactions by sectors, profit and cost, 2015
  • Figure 3: Market volume analysis, 2010-2020
  • Figure 3: Consumers purchase behavior -Trading up/down, 2015
  • Figure 4: Market volume share analysis by category, 2015
  • Figure 5: Market value growth analysis by category, 2010-2020
  • Figure 6:Historic and forecast value analysis by category
  • Figure 7: Change in market share by category, 2015-2020
  • Figure 9: Category volume consumption by age, gender, education and urbanisation,2015
  • Figure 8: Leading distribution channels, overall Food, 2011-2014
  • Figure 11: Leading distribution channels, overall Confectionery market, 2015
  • Figure 9: Leading distribution channels by category, 2015
  • Figure 10: Brand share analysis by category (by value and volume), 2015
  • Figure 11: Value of Health and Wellness claims by category, 2010-2020
  • Figure 12: Leading Health and Wellness companies by category, 2015
  • Figure 13: Packaging analysis -key packaging material, container, closure and outer type, 2015
  • Figure 14: Growth in key packaging material, container, closure and outer type, 2015-2020
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