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市場調查報告書

消費者、市場趨勢的考察:馬來西亞的鹹味零食市場

Consumer and Market Insights: Savory Snacks in Malaysia

出版商 Canadean 商品編碼 326258
出版日期 內容資訊 英文 103 Pages
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消費者、市場趨勢的考察:馬來西亞的鹹味零食市場 Consumer and Market Insights: Savory Snacks in Malaysia
出版日期: 2016年06月30日 內容資訊: 英文 103 Pages
簡介

馬來西亞的鹹味零食市場今後6年的成長率,與過去5年比較預計將大幅度擴大。其要素為,青年人人口的增加,及他們的生活忙碌化等。各類別中,加工零食為最大的市場規模 (數量、金額兩方) ,市場成長率椒鹽脆餅最高。關於包裝材料/方式,軟包裝和袋子的佔有率高。

本報告提供馬來西亞的鹹味零食 (鹹味零食、零嘴零食) 市場相關整體分析、整體市場規模趨勢 (以數量、金額為準,過去、今後6年份) ,及各分類的詳細趨勢、領導品牌/自有品牌的市場佔有率、包裝 (包裝形態) 趨勢等調查。

目錄

  • 該國情形
  • 市場概要
  • 零售環境和主要的流通管道
  • 包裝
  • 各企業及自有品牌的市場佔有率
  • 消費者趨勢
  • 新產品開發的案例
  • 附錄

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目錄
Product Code: CS3645MF

Summary

Malaysia's Savory Snacks market is forecast to register high growth in value as well as volume terms during 2015-2020. The Processed Snacks category has the highest volume share, while the Pretzels category is forecast to register fastest value growth during 2015-2020. Price-sensitive Malaysian consumers are increasingly seeking private label Savory Snacks. Organic and Natural products will become popular in future as they are perceived to be better-for-you.

Key Findings

  • The Potato Chips category is expected to gain maximum market share during 2015-2020
  • Hypermarkets and Supermarkets was the leading distribution channel in Malaysia's Food market
  • Mister Potato is the leading brand in Potato Chips category, both in value and volume terms
  • 'Free From' is the fastest growing Health and Wellness claim in the Nuts and Seeds and the Potato Chips categories
  • Flexible Packaging is the most commonly used packaging material in Savory Snacks market, in Malaysia
  • Flexible Packaging is the most commonly used packaging material in Savory Snacks market, in Malaysia

Canadean's Consumer and Market Insights report on the Savory Snacks market in Malaysia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Potato Chips, Pretzels and Processed Snacks with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • Leading players: The report provides extensive brand share coverage at category and segment level
  • Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015
  • Consumer survey data: Provides category volume consumption by gender, age-group, education and urbanization.
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board, and others; container data for: Bag/Sachet, Can- Composite, Pouch, Tub and others
  • Consumer level trends: Top four consumer trends which influence Savory Snacks products consumption
  • Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Access to analysis on products launched in the market
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents

Introduction

  • Report Scope

Country Context

  • Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile
  • Retail and foodservice figures -Key Takeaways

Market Overview and Consumer Demographics

  • Value and volume analysis for Malaysia's Savory Snacks market
  • Impact of exchange rate fluctuations on Savory Snacks market
  • Degree of trade up/down in Malaysia's Savory Snacks market
  • Volume analysis by category
  • Market value and growth rates, by category
  • Historic and forecast value analysis by category
  • Winners and losers by category with change in market share
  • Segment share in the category (value terms) and change in market share
  • Volume consumption analysis by gender, age, education and urbanization -at category level
  • Average category level pricing

Retail Landscape and Key Distribution Channels

  • Leading retailers in Malaysia's Food market
  • Leading distribution channels (value terms) in Malaysia's Savory Snacks market
  • Leading distribution channels (value terms) by cate

Competitive Landscape

  • Market share of leading brands (in value and volume terms) by category and segment

Health and Wellness analysis

  • Value of Health and Wellness claims by category
  • Key Health and Wellness product attributes driving sales
  • Key Health and Wellness consumer benefits driving sales
  • Key Health and Wellness companies and market share

Packaging

  • Savory Snacks market by type of packaging material/container (in volume terms)
  • Savory Snacks market by type of packaging closure/outer (in volume terms)
  • Savory Snacks market by type of packaging, forecast(in volume terms)

Consumer trend analysis

  • Canadian's consumer trend framework and explanation of the sub-trends
  • For key trends in Malaysia's Savory Snacks market:
  • How the trend is influencing consumption in Malaysia's Savory Snacks market
  • How to target the trend in Malaysia's Savory Snacks market
  • How the trend will evolve in Malaysia's Savory Snacks market
  • Key target demographic and the rate at which the trend will evolve
  • What are the key drivers that will influence growth of Savory Snacks market in the future

Examples of New Product Development

  • New products launched in Malaysia's Savory Snacks market

Appendix

  • Country context
  • Category value and volume data
  • Consumer Demographics data
  • Sector Overview
  • Segment data
  • Health and Wellness data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Health and Wellness definitions
  • Explanation of sub-trends
  • Methodology
  • About Canadean

List of Tables

  • Table 1: Country Indicators -overall food value and volume, 2015
  • Table 2: Market value analysis in MYR and US$, 2010-2020
  • Table 3: Market volume growth analysis, 2010-2020
  • Table 4: Exchange rate fluctuations: US$ to MYR
  • Table 5: Market volume growth, by category, 2015-2020
  • Table 6: Segment level analysis by category, 2015
  • Table 7: Average prices (MYR and US$) by category, 2015
  • Table 8: Leading retailers
  • Table 9: Leading brands by segments, 2015
  • Table 10: Leading brands by category, 2015
  • Table 11: Key Health and Wellness product attributes driving sales, 2015
  • Table 12: Key Health and Wellness consumer benefits driving sales, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Foodservice transactions by sectors, profit and cost, 2015
  • Figure 3: Market volume analysis, 2010-2020
  • Figure 4: Consumers purchase behavior -Trading up/down, 2015
  • Figure 5: Market volume share analysis by categories, 2015
  • Figure 6: Market value growth analysis by category, 2010-2020
  • Figure 7: Historic and forecast value analysis by category, 2010-2020
  • Figure 8: Change in market share by category, 2015-2020
  • Figure 9: Category volume consumption by age, gender, education and urbanisation,2015
  • Figure 10: Leading distribution channels, overall Food, 2011-2014
  • Figure 11: Leading distribution channels, overall Savory Snacks, 2015
  • Figure 12: Leading distribution channels by category, 2015
  • Figure 13: Brand share analysis by categories (by value and volume), 2015
  • Figure 14: Value of key Health and Wellness claims, by category, 2010-2020
  • Figure 15: Leading Health and Wellness companies by category, 2015
  • Figure 16: Packaging analysis -key packaging material, container, closure and outer type, 2015
  • Figure 17: Growth in key packaging material, container, closure and outer type, 2015-2020
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