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市場調查報告書

消費者、市場趨勢的考察:印尼的鹹味零食市場

Consumer and Market Insights: Savory Snacks in Indonesia

出版商 Canadean 商品編碼 326254
出版日期 內容資訊 英文 105 Pages
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消費者、市場趨勢的考察:印尼的鹹味零食市場 Consumer and Market Insights: Savory Snacks in Indonesia
出版日期: 2016年06月30日 內容資訊: 英文 105 Pages
簡介

印尼的鹹味零食市場今後5年的成長率,與過去5年比較預計將大幅度擴大。每個類別都急速成長,尤其是加工零食和堅果類佔最大的佔有率,洋芋片的市場成長率為最高。關於包裝材料/方式,軟包裝和袋子的佔有率變高。

本報告提供印尼的鹹味零食 (鹹味零食、零嘴零食) 市場相關整體分析、整體市場規模趨勢 (以數量、金額為準,過去、今後6年份) ,及各零售型態 (購買消費/店內消費)、各類別 (共9種) 的詳細趨勢、各主要品牌的市場佔有率、包裝 (包裝形態) 趨勢等調查。

目錄

  • 該國情形
  • 市場概要
  • 零售形勢和主要的流通管道
  • 包裝
  • 企業品牌/自有品牌的市場佔有率
  • 消費者趨勢
  • 新產品開發的案例
  • 附錄

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目錄
Product Code: CS3640MF

Summary

The Savory Snacks market in Indonesia will register higher growth in value terms during 2015-2020 compared to 2010-2015. Nuts and Seeds is the largest category in value terms while the Processed Snacks category accounted for the highest volume share in the overall Savory Snacks market. Convenience Stores is the leading distribution channel in the market.

Key Findings

  • The Savory Snacks market in Indonesia will register higher growth in value terms during 2015-2020 compared to 2010-2015
  • The Indonesian consumers are opting for value for money products in the Savory Snacks market
  • The Potato Chips category is forecast to register fastest growth in value and volume terms during 2015-2020.
  • Convenience Store is the leading distribution channel in the Indonesian Savory Snacks market.
  • Pringles is the leading brand in the Processed Snacks category both in value and volume terms.
  • Flexible Packaging is the most commonly used packaging material in the Savory Snacks market in Indonesia.

Canadean's Consumer and Market Insights report on the Savory Snacks market in Indonesia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Potato Chips, Pretzels and Processed Snacks with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • Leading players: Market share of brands
  • Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board, Rigid Plastics, and others; container data for: Bag/Sachet, Can- Composite, Tub and others
  • Consumer level trends: Top four consumer trends which influence Savory Snacks products consumption
  • Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Access to analysis on products launched in the market
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents

Introduction

  • Report Scope

Country Context

  • Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile
  • Retail and foodservice figures -Key Takeaways

Market Overview and Consumer Demographics

  • Value and volume analysis for Indonesia's Savory Snacks market
  • Impact of exchange rate fluctuations on Savory Snacks market
  • Degree of trade up/down in Indonesia's Savory Snacks market
  • Volume analysis by category
  • Market value and growth rates, by category
  • Historic and forecast value analysis by category
  • Winners and losers by category with change in market share
  • Segment share in the category (value terms) and change in market share
  • Volume consumption analysis by gender, age, education and urbanization -at category level
  • Average category level pricing

Retail Landscape and Key Distribution Channels

  • Leading retailers in Indonesia's Food market
  • Leading distribution channels (value terms) in Indonesia's Savory Snacks market
  • Leading distribution channels (value terms) by category

Competitive Landscape

  • Market share of leading brands (in value and volume terms) by category and segment

Health and Wellness analysis

  • Value of Health and Wellness claims by category
  • Key Health and Wellness product attributes driving sales
  • Key Health and Wellness consumer benefits driving sales
  • Key Health and Wellness companies and market share

Packaging

  • Savory Snacks market by type of packaging material/container (in volume terms)
  • Savory Snacks market by type of packaging closure/outer (in volume terms)
  • Savory Snacks market by type of packaging, forecast (in volume terms)

Consumer trend analysis

  • Canadian's consumer trend framework and explanation of the sub-trends
  • For key trends in Indonesia's Savory Snacks market:
  • How the trend is influencing consumption in Indonesia's Savory Snacks market
  • How to target the trend in Indonesia's Savory Snacks market
  • How the trend will evolve in Indonesia's Savory Snacks market
  • Key target demographic and the rate at which the trend will evolve
  • What are the key drivers that will influence growth of Savory Snacks market in the future

Examples of New Product Development

  • New products launched in Indonesia's Savory Snacks market

Appendix

  • Country context
  • Category value and volume data
  • Consumer Demographics data
  • Sector Overview
  • Segment data
  • Health and Wellness data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Health and Wellness definitions
  • Explanation of sub-trends
  • Methodology
  • About Canadean

List of Tables

  • Table 1: Country Indicators -overall food value and volume, 2015
  • Table 2: Market value analysis in IDR and US$, 2010-2020
  • Table 3: Market volume growth analysis, 2010-2020
  • Table 4: Exchange rate fluctuations: US$ to IDR
  • Table 5: Market volume growth, by category, 2015-2020
  • Table 6: Segment level analysis by category, 2015
  • Table 7: Average prices (IDR and US$) by category, 2015
  • Table 8: Leading retailers
  • Table 9: Leading brands by segments, 2015
  • Table 10: Leading brands by category, 2015
  • Table 11: Key Health and Wellness product attributes driving sales, 2015
  • Table 12: Key Health and Wellness consumer benefits driving sales, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Foodservice transactions by sectors, profit and cost, 2015
  • Figure 3: Market volume analysis, 2010-2020
  • Figure 4: Consumers purchase behavior -Trading up/down, 2015
  • Figure 5: Market volume share analysis by category, 2015
  • Figure 6: Market value growth analysis by category, 2010-2020
  • Figure 7: Historic and forecast value analysis by category, 2010-2020
  • Figure 8: Change in market share by category, 2015-2020
  • Figure 9: Category volume consumption by age, gender, education and urbanisation,2015
  • Figure 10: Leading distribution channels, overall Food, 2011-2014
  • Figure 11: Leading distribution channels, overall Savory Snacks, 2015
  • Figure 12: Leading distribution channels by category, 2015
  • Figure 13: Brand share analysis by category (by value and volume), 2015
  • Figure 14: Value of key Health and Wellness claims, by category, 2010-2020
  • Figure 15: Leading Health and Wellness companies by category, 2015
  • Figure 16: Packaging analysis -key packaging material, container, closure and outer type, 2015
  • Figure 17: Growth in key packaging material, container, closure and outer type, 2015-2020
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