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市場調查報告書

消費者、市場趨勢的考察:泰國的乳製品市場

Consumer and Market Insights: Dairy and Soy Food in Thailand

出版商 Canadean 商品編碼 326238
出版日期 內容資訊 英文 128 Pages
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消費者、市場趨勢的考察:泰國的乳製品市場 Consumer and Market Insights: Dairy and Soy Food in Thailand
出版日期: 2016年07月31日 內容資訊: 英文 128 Pages
簡介

泰國的乳製品市場今後5年的成長率,預計與過去5年比較將大幅度擴大。成長率上升的要素,為每人GDP的增加,及健康意識的迅速高漲等。各類別中,牛奶佔最大的市場佔有率,優格的市場成長率最大。各包裝方式中,硬紙盒佔最大的市場佔有率。

本報告提供泰國的乳製品市場相關整體分析、整體市場規模趨勢 (以數量、金額為準,過去、今後6年份) ,及各零售型態 (購買消費/店內消費)、各類別 (共9種) 的詳細趨勢、各主要品牌的市場佔有率、包裝 (包裝形態) 趨勢等調查。

目錄

  • 國家背景
  • 市場概要
  • 零售形勢和主要的流通管道
  • 包裝
  • 企業和自有品牌的佔有率
  • 消費者趨勢
  • 新產品開發的案例
  • 附錄

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目錄
Product Code: CS3263MF

Summary

Thailand's Dairy and Soy Food market is forecast to register growth in value as well as volume terms during 2015-2020. The Milk category had the largest volume share in 2015 while the Yogurt category is projected to witness the fastest growth during 2015-2020. The growing awareness of health concern is prompting Thai consumers to seek low fat Dairy products. E-Commerce is expected to gain popularity as a sales channel for Dairy and Soy Food.

Key Findings

  • The Dairy and Soy Food market in Thailand will register higher growth at a CAGR of 6.9% in value terms during 2015-2020.
  • The Milk category has the highest volume share of 41.1% in the overall Dairy and Soy Food market.
  • The Soy Based Desserts segment is expected to gain maximum share growth within the Dairy-Based and Soy-Based Desserts category.
  • Hypermarkets and Supermarkets is the leading distribution channel in Milk and Dairy-Based and Soy-Based Desserts categories.
  • Rigid Plastics is forecast to register fastest growth among packaging materials during 2015-2020.

Canadean's Consumer and Market Insights report on the Dairy and Soy Food market in Thailand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for Butter and Spreadable Fats, Cheese, Cream, Dairy-Based and Soy-Based Desserts, Drinkable Yogurt, Milk, Soymilk and Soy Drinks, and Yogurt with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • Leading players: Market share of brands
  • Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Paper and Board, Rigid Plastics, Flexible Packaging, Rigid Metal and others; container data for: Carton, Bottle, Cup and others
  • Consumer level trends: Top four consumer trends which influence Dairy and Soy Food products consumption
  • Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Dairy and Soy Food products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Access to analysis on products launched in the market
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents

Introduction

  • Report Scope

Country Context

  • Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile
  • Retail and foodservice figures -Key Takeaways

Market Overview

  • Value and volume analysis for Argentina's Confectionery market
  • Impact of exchange rate fluctuations on Confectionery market
  • Historic and forecast value analysis by category
  • Winners and losers by categories with change in market share
  • Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels

  • Leading retailers in Argentina's Food market
  • Leading distribution channels (value terms) in Argentina's Confectionery market
  • Leading distribution channels ((value terms) by category

Competitive Landscape

  • Market share of leading brands (in value and volume terms) by category and segment

Health and Wellness analysis

  • Key Health and Wellness product attributes driving sales
  • Key Health and Wellness consumer benefits driving sales
  • Key Health and Wellness companies and market share

Packaging

  • Confectionery market by type of packaging material/container (in volume terms)
  • Confectionery market by type of packaging closure (in volume terms)
  • Confectionery market by type of packaging, forecast(in volume terms)

Consumer trend analysis

  • Canadean's consumer trend framework and explanation of the sub-trends
  • For key trends in Argentina's Confectionery market:
    • How the trend is influencing consumption in Argentina's Confectionery market
    • How to target the trend in Argentina's Confectionery market
    • How the trend will evolve in Argentina's Confectionery market
    • Key target demographic and the rate and which the trend will evolve
    • What are the key drivers that will influence growth of confectionery market in the future

Innovation examples

  • New products launched in Argentina's Confectionery market

Appendix

  • Country context
  • Category value and volume data
  • Sector Overview
  • Segment data
  • Health and Wellness data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Health and Wellness definitions
  • Channel definitions
  • Explanation of sub-trends
  • Methodology
  • About Canadean

List of Tables

  • Table 1: Country Indicators -overall food value and volume, 2015
  • Table 2: Market value analysis in ARS and US$, 2010-2020
  • Table 3: Market volume growth analysis, 2010-2020
  • Table 4: Exchange rate fluctuations: US$ to ARS
  • Table 5: Average prices (ARS and US$) by category, 2015
  • Table 6: Leading retailers
  • Table 7: Leading brands by segment, 2015
  • Table 8: Leading brands by category, 2015
  • Table 9: Key Health and Wellness product attributes driving sales, 2015
  • Table 10: Key Health and Wellness consumer benefits driving sales, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Foodservice transactions by sectors, profit and cost, 2015
  • Figure 3: Market volume share analysis by categories, 2015
  • Figure 4: Growth analysis by category, 2010-2020
  • Figure 5: Change in market share by category, 2015-2020
  • Figure 6: Leading distribution channels, overall Food, 2011-2014
  • Figure 7: Leading distribution channels by category, 2015
  • Figure 8: Brand share analysis by categories (by value and volume), 2015
  • Figure 9: Brand share analysis by segments (by value and volume), 2015
  • Figure 10: Key Health and Wellness companies by categories
  • Figure 11: Packaging analysis -key packaging material, type, closure, 2015
  • Figure 12: Growth in key packaging material, type, closure, 2015-2020
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