How to differentiate Marketing between Aging Consumers and Other Audiences in Food markets
|出版日期||內容資訊||英文 88 Pages
|食品市場上行銷手法的差異化:老年人和其他消費者的差異 How to differentiate Marketing between Aging Consumers and Other Audiences in Food markets|
|出版日期: 2015年03月12日||內容資訊: 英文 88 Pages||
本報告提供全球食品市場上要開拓老年人市場 (55歲以上的高齡消費者) 時應採取的行銷手法分析，提供您老年人在選擇食品時所重視的項目，及隨著人口高齡化的市場環境變化，食品企業所應採取的策略等相關調查與考察。
How to differentiate Marketing between Aging Consumers and Other Audiences in Food markets shows marketers how they can target the emerging opportunities among an important, under-targeted, and misunderstood consumer group: older consumers. An aging population means the consumption of those aged 55 and over will only grow, and to successfully cater to them, it is important for manufacturers to understand their motivations. To do this, the report highlights new product development for effectively targeting this group's motivations, and offers strategic recommendations to capitalize on the evolving motivations driving their consumption in both developed and developing economies.
How to differentiate Marketing between Ageing Consumers and Other Audiences in Food markets helps you to understand the motivations of the older generations and how to target them. This will help food manufacturers and retailers to launch products that are successful among this crucial target audience. This includes a wider understanding of the role factors, such as convenience, indulgence and health, play and how packaging design and positioning can play a role in meeting these needs. It also shows how culture and traditions influence consumers' preferences and priorities.
In particular, this report: