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市場調查報告書

消費者與市場的考察:土耳其的乳製品市場

Consumer and Market Insights: Dairy and Soy Food in Turkey

出版商 Canadean 商品編碼 324837
出版日期 內容資訊 英文 128 Pages
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消費者與市場的考察:土耳其的乳製品市場 Consumer and Market Insights: Dairy and Soy Food in Turkey
出版日期: 2016年07月31日 內容資訊: 英文 128 Pages
簡介

土耳其的乳製品市場,預計2014年∼2019年之間,該地貨幣的銷售額上表現高成長。可支配所得的上升和健康問題的增加,影響土耳其的乳製品市場成長。

本報告提供土耳其的乳製品市場相關調查分析,以市場資料為焦點,提供各分類的成長機會、包裝等相關的系統性資訊。

目錄

  • 該國背景
  • 市場概要
  • 零售形勢和主要的流通管道
  • 包裝
  • 企業和自有品牌的佔有率
  • 消費者趨勢
  • 新產品開發範例
  • 附錄

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目錄
Product Code: CS3264MF

Summary

Turkey's Dairy and Soy Food market is forecast to grow in volume and value terms in local currency during 2015-2020, however the market is forecast to decline in terms of US$ during the same period due to the depreciation in exchange rates. The Milk category had the largest volume share in 2015 while the Butter and Spreadable Fats category is projected to witness the fastest growth during 2015-2020. Manufacturers of Dairy and Soy Food products are capitalizing on the demand from Turkish consumers for local tastes. Online channels for sales of Dairy and Soy Food will gain prominence in the coming years.

Key Findings

  • The Dairy and Soy Food market in Turkey will register marginally higher growth in volume terms during 2015-2020 compared to 2015-2020
  • The Milk category has the largest volume share in the overall Dairy and Soy Food market in Turkey
  • The Butter and Spreadable Fats category is forecast to register the fastest growth in both Off-trade and On-trade volume consumption during 2015-2020
  • Hypermarkets and Supermarkets is the leading distribution channel in the Butter and Spreadable Fats and the Dairy-Based and Soy-Based Desserts categories.
  • Rigid Plastics is forecast to register fastest growth among packaging materials during 2015-2020.

Canadean's Consumer and Market Insights report on the Dairy and Soy Food market in Turkey provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for Butter and Spreadable Fats, Cheese, Cream, Dairy-Based and Soy-Based Desserts, Drinkable Yogurt, Fromage Frais and Quark, Milk, Soymilk and Soy Drinks, and Yogurt with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
  • Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Paper and Board, Flexible Packaging, and others; container data for: Tub, Carton, Film and others
  • Consumer level trends: Top four consumer trends which influence Dairy and Soy Food products consumption
  • Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Dairy and Soy Food products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Access to analysis on products launched in the market
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Key Highlights

Turkey, Dairy and Soy Food, Butter and Spreadable Fats, Cheese, Cream, Dairy-Based and Soy-Based Desserts, Drinkable Yogurt, Fromage Frais and Quark, Milk, Soymilk and Soy Drinks and Yogurt, Hypermarkets and Supermarkets, Food and Drinks Specialists, Convenience Stores, Department Stores channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

Table of Contents

Introduction

  • Report Scope

Country Context

  • Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile
  • Retail and foodservice analysis -Key Takeaways

Market Overview and Consumer Demographics

  • Value and volume analysis for Turkey's Dairy and Soy Food market
  • Degree of trade up/down in Turkey's Dairy and Soy Food market (Off-trade and On-trade)
  • Impact of exchange rate fluctuations on Dairy and Soy Food market
  • Volume analysis by category (On-trade and Off-trade analysis)
  • Market value and growth rates, by category
  • Historic and forecast value analysis by category
  • Winners and losers by categories with change in market share
  • Segment share (Off-trade / On-trade) in the category (value terms) and change in market share
  • Volume consumption analysis by gender, age, education and urbanization -at category level
  • Average category level pricing

Retail Landscape and Key Distribution Channels

  • Leading retailers in Turkey's Food market
  • Leading distribution channels (value terms) in Turkey's Dairy and Soy Food market
  • Leading distribution channels (value terms) by category

Competitive Landscape

  • Market share of leading brands (in value and volume terms) by category and segment
  • Penetration of private label by category in Turkey's Dairy and Soy Food market
  • Private label growth (in value terms) compared to brands

Health and Wellness analysis

  • Value of Health and Wellness claims by category
  • Key Health and Wellness product attributes driving sales
  • Key Health and Wellness consumer benefits driving sales
  • Key Health and Wellness companies and market share

Packaging

  • Dairy and Soy Food market by type of packaging material/container (in volume terms)
  • Dairy and Soy Food market by type of packaging closure/outer (in volume terms)
  • Dairy and Soy Food market by type of packaging, forecast(in volume terms)

Consumer trend analysis

  • Canadian's consumer trend framework and explanation of the sub-trends
  • For key trends in Turkey's Dairy and Soy Food market:
  • How the trend is influencing consumption in Turkey's Dairy and Soy Food market
  • How to target the trend in Turkey's Dairy and Soy Food market
  • How the trend will evolve in Turkey's Dairy and Soy Food market
  • Key target demographic and the rate at which the trend will evolve
  • What are the key drivers that will influence growth of Dairy and Soy Food market in the future

Examples of New Product Development

  • New products launched in Turkey's Dairy and Soy Food market

Appendix

  • Country context
  • Category value and volume data
  • Consumer Demographics data
  • Sector Overview
  • Segment data
  • Health and Wellness data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Health and Wellness definitions
  • Explanation of sub-trends
  • Methodology
  • About Canadean

List of Tables

  • Table 1: Country Indicators -overall food value and volume, 2015
  • Table 2: Market value analysis in US$, 2010-2020
  • Table 3: Market volume growth analysis, 2010-2020
  • Table 4: Exchange rate fluctuations: US$ to TRY
  • Table 5: Market volume growth, by category, 2015-2020
  • Table 6: Market volume growth, by category (Off-trade), 2015-2020
  • Table 7: Market volume growth, by category (On-trade), 2015-2020
  • Table 8: Segment level analysis by category, 2015
  • Table 9: Average prices (TRY and US$) by category, 2015
  • Table 10: Leading retailers
  • Table 11: Leading brands by segments, 2015
  • Table 12: Leading brands by category, 2015
  • Table 13: Key Health and Wellness product attributes driving sales, 2015
  • Table 14: Key Health and Wellness consumer benefits driving sales, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Foodservice transactions by sectors, profit and cost, 2015
  • Figure 3: Market volume analysis (Total, Off-trade and On-trade), 2010-2020
  • Figure 4: Consumers purchase behavior (Off-trade) -Trading up/down, 2015
  • Figure 5: Consumers purchase behavior (On-trade) -Trading up/down, 2015
  • Figure 6:Market volume share analysis by category, 2015
  • Figure 7: Market value growth analysis by category (Off-trade), 2010-2020
  • Figure 8: Market value growth analysis by category (On-trade), 2010-2020
  • Figure 9: Historic and forecast value analysis by category, 2010-2020
  • Figure 10:Change in market share by category, 2015-2020
  • Figure 11: Category volume consumption by age, gender, education and urbanisation,2015
  • Figure 12: Leading distribution channels, overall Food, 2011-2014
  • Figure 13: Leading distribution channels, overall Dairy and Soy Food, 2015
  • Figure 14: Leading distribution channels by category, 2015
  • Figure 15: Brand share analysis by category (by value and volume), 2015
  • Figure 16: Private label penetration by categories, 2015
  • Figure 17: Private label and brand share growth, 2012-2015
  • Figure 18: Value of key Health and Wellness claims, by category, 2010-2020
  • Figure 19: Leading Health and Wellness companies by category, 2015
  • Figure 20: Packaging analysis -key packaging material, container, closure and outer type, 2015
  • Figure 21:Growth in key packaging material, container, closure and outer type, 2015-2020
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