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市場調查報告書

零售品牌提供家庭食品服務的最新趨勢

How retail brands can bring the latest foodservice trends into the home

出版商 Canadean 商品編碼 323297
出版日期 內容資訊 英文 79 Pages
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零售品牌提供家庭食品服務的最新趨勢 How retail brands can bring the latest foodservice trends into the home
出版日期: 2015年01月22日 內容資訊: 英文 79 Pages
簡介

本報告提供食品服務市場現狀調查分析,以促進食品服務成長的10大趨勢為焦點,提供食品服務和零售品牌的成功案例相關的系統性資訊。

目錄

  • 摘要整理
  • 調查手法
  • 全球食品服務市場
  • 食品服務的主要趨勢
    • 手藝為王
    • 適合和流行
    • 與自然親近
    • 可以雜亂
    • 無國籍
    • 專門且具特徵
    • 膳食護照
    • 便宜快樂
    • 課題
    • 自己的菜單
  • 建議
  • 附錄
目錄
Product Code: CS0613IS

Summary

"How retail brands can bring the latest foodservice trends into the home" provides transferrable success stories about how to engage consumers by tapping into leading desires that are driving consumption in foodservice outlets, such as the need for indulgence, new experiences, personalization, and health. Rapid growth in the foodservice industry shows that it is a hotbed for product innovation, and provides a proving ground where retail brands can identify the big success stories of the next five years. This report identifies the ten key foodservice trends retail brands should pay attention to if they want to identify the next big food and drink breakthroughs, including how craft is evolving, how health is becoming fashionable, and how consumers equate messy food with tasty food.

Key Findings

  • Rapid growth in the foodservice industry shows that it is a hotbed for product innovation, and provides a proving ground where retail brands can identify the big success stories of the next five years.
  • There are ten foodservice trends retail brands should pay special attention to. These are: Craft is king, Fit and fashionable, Getting closer to nature, Let's get messy, Food fusion, Signatures and specialties, Plates as a passport, Spend less enjoy more, Challenge, and Me menus.
  • The ten foodservice trends identified by Canadean present transferrable success stories about how to engage consumers by tapping in to leading desires that are driving consumption, such as the need for indulgence, new experiences, personalization, and health.
  • Not all trends should be targeted by all brands, and trends do not apply to every consumer group. However they point to innovative ways that brands can grow both their category overall, and their share of the category

"How retail brands can bring the latest foodservice trends into the home" highlights ten key foodservice trends that will help brands grow both their share of their category, and the size of the category overall. This report evaluates the current state of foodservice markets, analyzes the ten trends driving foodservice's growth, identifies product examples of both foodservice and retail brands successfully targeting each trend, and shows what retail brands need to do to take advantage of these trends. The ten foodservice trends covered are:

  • Craft is king
  • Fit and fashionable
  • Getting closer to nature
  • Let's get messy
  • Food fusion
  • Specialties and signatures
  • Plates as a passport
  • Spend less enjoy more
  • Challenge
  • Me menus

Reasons To Buy

This report will help retail brands identify the next big food and drink breakthroughs by understanding the latest trends in foodservice. A breakdown of how each trend is affecting foodservice reveals the consumer attitudes driving growth, product examples highlight the ways that foodservice outlets and brands are already taking advantage of this trend, and recommended actions show retail brands what they need to do in order to successfully target these emerging consumer behaviors.

Table of Contents

  • Executive Summary
  • Methodology
  • The global foodservice market
  • Ten key foodservice trends that offer lessons for retail
    • Craft is king
    • Fit and fashionable
    • Getting closer to nature
    • Let's get messy
    • Food fusion
    • Specialties and signatures
    • Plates as a passport
    • Spend less enjoy more
    • Challenge
    • Me menus
  • Recommended actions
  • Appendix
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