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市場調查報告書

食品市場上包裝方式的創新與消費者趨勢的合作:對包裝現在/未來行動的影響度

Aligning packaging innovation with consumer trends in food - the impact of current and future behaviors in packaging

出版商 Canadean 商品編碼 322699
出版日期 內容資訊 英文 75 Pages
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食品市場上包裝方式的創新與消費者趨勢的合作:對包裝現在/未來行動的影響度 Aligning packaging innovation with consumer trends in food - the impact of current and future behaviors in packaging
出版日期: 2015年01月10日 內容資訊: 英文 75 Pages
簡介

硬質/軟性包裝的成本低下,高級品也開始採用該包裝,玻璃包裝目前的暢銷度日益低落。包裝廠商目前有必要提供「容易打開但能確實保護內部食物的」包裝材料。此外,配合消費者方面各生活階段的需求,發展各種包裝策略。使用單純、透明的包裝設計,可讓消費者更容易確認產品品質,在購買產品階段便對產品有所信賴。由於將自家產品(食品包裝)作為「日常生活的樂趣」之核心部分,各家廠商試圖透過SNS機能對消費者促銷。

本報告提供全球各國(已開發國家/新興國家)的食品用包裝市場上的今後市場機會相關分析,提供現在/今後的消費行為對包裝產業的各種影響,及封裝技術·產品的目前開發情形,彙整透過新方式來配合消費者需求之情形,及產業相關人員的建議等內容,為您概述為以下內容。

目錄

  • 摘要整理
  • 資訊來源及調查手法
  • Canadean消費者趨勢組成架構概要與包裝市場
  • Canadean消費者趨勢組成架構:提供包裝廠商的市場機會
  • 主要推動市場要素
  • 次要推動市場要素
  • 利基推動市場要素
  • 附錄
目錄
Product Code: CS0609IS

Summary

"Aligning packaging innovation with consumer trends in food - the impact of current and future behaviors in packaging" provides detailed insight into new opportunities in food packaging in both developing and developed countries. The evolution of consumption habits across the world means both retailers and manufacturers need a renewed understanding of consumers' consumption habits, and how this will affect their product choices. To do this, the report highlights innovative new product development for effectively targeting consumers' most important needs through packaging innovation, and offers strategic recommendations to capitalize on the evolving motivations driving consumption.

Key Findings

  • The popularity of Glass packaging is declining, as Rigid Plastics and Flexible Packaging are being used to lower costs, even for luxury foods
  • Manufacturers need to make sure product packaging is easy to open yet protects the food it houses
  • Manufacturers can adapt different packaging strategies to target consumers at different stages of their life
  • A simple, transparent packaging design allows the consumer to assess quality and build trust with the product at the purchasing stage
  • Manufacturers are encouraging consumers to share and socialise, with their products being a center-piece of enjoyment

"Aligning packaging innovation with consumer trends in food - the impact of current and future behaviors in packaging" shows how consumer behavior is evolving and this will open up new opportunities in the packaging market. This includes a more holistic understanding of consumer trends and the role packaging can play in meeting these needs, the continuing influence these needs have on changing consumption habits, and how new packaging innovations will play in consumers' food choices.

In particular, this report includes:

  • Identification of the key consumer motivations driving consumption of food on a global scale, with a detailed insight into how these motivations can shape new packaging innovations to further meet consumers' varying needs
  • In addition, the report identifies which trends are the most influential in consumption habits across the globe and whether food packaging has successfully aligned with these needs to encourage consumption
  • The evolution of consumer need states will create opportunities for marketers in four areas: evolving meal times, managing living costs, indulgence, and health. The report explores the consumer behavior underpinning these trends, highlights innovative product development driven by these evolving consumer needs, and provides actionable insights for marketers to better position their products to meet these trends

Reasins to Buy

This report provides actionable insight into new opportunities emerging in food packaging by bringing together consumer analysis and case studies

This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in three Prepared Meals categories

Understanding these trends, and how the most innovative marketers are seeking to target them, will allow marketing tactics and strategy to be updated in line with the very latest consumer behaviors

Table of Contents

  • Executive summary
  • Sources and methodology
  • Overview of Canadean's consumer trend framework and the packaging market
  • Canadean's consumer trend framework provides opportunities for packaging manufacturers
  • Primary drivers
  • Secondary drivers
  • Niche drivers
  • Appendix
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