Cover Image
市場調查報告書

消費者、市場趨勢的考察:泰國的已調理食品市場

Consumer and Market Insights: Prepared Meals Market in Thailand

出版商 Canadean 商品編碼 321614
出版日期 內容資訊 英文 57 Pages
訂單完成後即時交付
價格
Back to Top
消費者、市場趨勢的考察:泰國的已調理食品市場 Consumer and Market Insights: Prepared Meals Market in Thailand
出版日期: 2015年07月30日 內容資訊: 英文 57 Pages
簡介

隨著都市化迅速和接納便利性高的產品,泰國消費者的生活方式正在變化,那成為今後促進已調理食品市場成長的要素。另一方面,由於經濟的不確定性擴大,消費者尋求「物有所值感」的商品。在泰國高品質的食材確保大規模的人力資源,儘管價格難以上漲,大型製造商市場佔有率今後將更加高漲。

本報告提供泰國的已調理食品市場相關分析、市場整體情形和包裝趨勢、零售環境、自有品牌趨勢、今後5年的變化方向性及影響要素(消費者意願的變化、新商品開發的案例等)、相關企業的策略性建議的內容彙整,為您概述為以下內容。

目錄

  • 該國背景情況
  • 市場概要
  • 零售環境及主要的流通管道
  • 包裝
  • 各企業及自有品牌的佔有率
  • 消費者趨勢
  • 新產品發展的案例
  • 附錄

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: CS2013MF

Summary

The Consumer and Market Insights: Prepared Meals Market in Thailand report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings

  • The Prepared Meals market in Thailand is forecast grow at a high CAGR of10.8% during 2014-2019, supported by increasing population growth rate which is likely to create opportunities for producers in Prepared Meals market like in near future
  • Across the three prepared meals categories analyzed, Ready Meals leads the markets, both in value and volume terms and will remain the largest as well as fastest growth category, registering a high CAGR of 13.1% during 2014-2019
  • The Thailand Prepared Meals market is competitive and is led by market players like Charoen Pokphand Foods PCL, Prantalay, Alfredo Foods Inc., Unilever PLC
  • The use of Tray containers for packaging Prepared Meals products is forecast to grow at a high CAGR of 10.3% during 2014-2019, led by increasing demand for Ready Meals and Meal Kits categories
  • With a 58.0% of population being below 40 years of age, Thailand got a large young base of consumers with their eating habit inclined toward products like Pizza and Pasta, thus indicating a potential future for Prepared Meals market in the country

The report on the Prepared Meals sector in Thailand provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2014-2019
  • Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
  • Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014
  • Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more
  • Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others
  • Consumer level trends: Top four consumer trends which influence prepared meals consumption
  • Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving prepared meals consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents

Introduction

  • Report introduction and definitions

Market Overview

  • Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
  • National retail and foodservice figures - Key Takeouts
  • Market value and volume for the Thailand Prepared Meals market
  • Historical and projected consumption in the Thailand Prepared Meals market
  • Degree of trade up/down-trade in the Thailand Prepared Meals market
  • Market volume of Thailand Prepared Meals by category
  • Historical and project market value of Thailand Prepared Meals by category
  • Winners and losers in the Thailand Prepared Meals market
  • Segment share of the category and change in market share in the Thailand Prepared Meals market
  • Category level pricing in the Thailand Prepared Meals market

Retailer and packaging

  • Leading retailers in the Thailand food market
  • Leading distribution channels in the Thailand Prepared Meals market
  • Leading distribution channels by category in the Thailand Prepared Meals market
  • Thailand Prepared Meals market by type of packaging
  • Thailand Prepared Meals market by type of packaging closure/outer
  • Thailand Prepared Meals market by type of packaging, forecasted
  • Private label performance compared to national brands in the Thailand Prepared Meals market
  • Leading companies in the Thailand Prepared Meals market by category
  • Leading brands in the Thailand Prepared Meals market by category

Consumer trend analysis

  • Canadean's consumer trend framework and explanation of the sub-trends
  • For key trends in the Thailand Prepared Meals market
    • How the trend is influencing consumption in the Thailand Prepared Meals market
    • How to target the trend in the Thailand Prepared Meals market
    • How the trend will evolve in the Thailand Prepared Meals market
    • Key target demographic and the rate and which the trend will evolve
  • Key drivers in the market that will increasingly influence consumption

Innovation examples

  • New product examples launched in the Thailand Prepared Meals market

Appendix

  • Country context
  • Sector overview
  • Category data
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Methodology
  • About Canadean

List of Tables

  • Table 1: Country indicators - overall food value and volume, 2014
  • Table 2: Market value analysis in THB and USD, 2009-2019
  • Table 3: Market volume growth analysis, 2014-2019
  • Table 4: Average prices (THB) by category, 2014
  • Table 5: Segment level analysis by category, 2014
  • Table 6: Leading retailers and store count
  • Table 7: Leading brands by category, 2014

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
  • Figure 2: Foodservice transactions by sectors, profit and cost, 2014
  • Figure 3: Market value (THB, USD) and volume analysis, 2009-2019
  • Figure 4: Consumers purchase behavior - Trading up/down, 2014
  • Figure 5: Market volume share analysis by categories, 2014
  • Figure 6: Growth analysis by category, 2009-2019
  • Figure 7: Change in market share by category, 2014-2019
  • Figure 8: Leading distribution channels, overall food, 2010-2013
  • Figure 9: Leading distribution channels by category, 2014
  • Figure 10: Packaging analysis - key packaging material, type, closure and outer, 2014
  • Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
  • Figure 12: Brand share growth, 2011-2014
  • Figure 13: Brand share analysis by categories, 2014
  • Figure 14: Examples - new product development
Back to Top