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市場調查報告書

消費者、市場趨勢的考察:泰國的已調理食品市場

Consumer and Market Insights: Prepared Meals in Thailand

出版商 Canadean 商品編碼 321614
出版日期 內容資訊 英文 51 Pages
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消費者、市場趨勢的考察:泰國的已調理食品市場 Consumer and Market Insights: Prepared Meals in Thailand
出版日期: 2016年10月31日 內容資訊: 英文 51 Pages
簡介

隨著都市化迅速和接納便利性高的產品,泰國消費者的生活方式正在變化,那成為今後促進已調理食品市場成長的要素。另一方面,由於經濟的不確定性擴大,消費者尋求「物有所值感」的商品。在泰國高品質的食材確保大規模的人力資源,儘管價格難以上漲,大型製造商市場佔有率今後將更加高漲。

本報告提供泰國的已調理食品市場相關分析、市場整體情形和包裝趨勢、零售環境、自有品牌趨勢、今後5年的變化方向性及影響要素(消費者意願的變化、新商品開發的案例等)、相關企業的策略性建議的內容彙整,為您概述為以下內容。

目錄

  • 該國背景情況
  • 市場概要
  • 零售環境及主要的流通管道
  • 包裝
  • 各企業及自有品牌的佔有率
  • 消費者趨勢
  • 新產品發展的案例
  • 附錄

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: CS3563MF

Summary

Increasing GDP per Capita and a large percentage of working population is driving the growth of the Thai Prepared Meals market. The Prepared Meals market is being led by the Ready Meals category, which is also forecast to register fastest growth in both value and volume terms during 2015-2020. Hypermarkets and Supermarkets accounts for the highest share of distribution of Prepared Meals in the country. Alfredo Foods Inc. and Charoen Pokphand Foods Pcl are the leading players in the market.

Key Findings

  • The Ready Meals category has the highest volume share in the overall Prepared Meals market in Thailand.
  • Hypermarkets and Supermarkets is the leading distribution channel across all categories in the Thai Prepared Meals market.
  • The Ready Meals category is expected to gain market share during 2015-2020.
  • The use of Tray containers is forecast to register fastest growth during 2015-2020.

Canadean's Consumer and Market Insights report on the Prepared Meals market in Thailand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for Meal Kits, Pizza, and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • Leading players: Market share of brands brands.
  • Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal and others; container data for: Tub, Tray, Bag/Sachet, Pouch and others

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table of Contents

Introduction

  • Report Scope

Country Context

  • Macroeconomic indicators - GDP Per Capita, Population, Consumer Price Index and Age Profile
  • Retail and foodservice figures - Key Takeaways

Market Overview

  • Value and volume analysis for the Thai Prepared Meals market
  • Impact of exchange rate fluctuations on the Thai Prepared Meals market
  • Degree of trade up/down in the Thai Prepared Meals market
  • Volume analysis by category
  • Market value and growth rates, by category
  • Historic and forecast value analysis by category
  • Winners and losers by categories with change in market share
  • Segment share in a category (value terms) and change in market share
  • Average category level pricing

Retail Landscape and Key Distribution Channels

  • Leading retailers in the Thai Food market
  • Leading distribution channels (value terms) in the Thai Prepared Meals market
  • Leading distribution channels (value terms) by category

Competitive Landscape

  • Market share of leading brands (in value and volume terms) by category and segment

Packaging

  • Prepared Meals market by type of packaging material/container (in volume terms)
  • Prepared Meals market by type of packaging closure/outer (in volume terms)
  • Prepared Meals market by type of packaging, forecast (in volume terms)

Appendix

  • Country context
  • Category value and volume data
  • Sector overview
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Methodology
  • About Canadean
  • Disclaimer

List of Tables

  • Table 1: Country Indicators - overall food value and volume, 2015
  • Table 2: Market value analysis in THB and US$, 2010-2020
  • Table 3: Market volume growth analysis, 2010-2020
  • Table 4: Exchange rate fluctuations: US$ to THB
  • Table 5: Market volume growth, by category, 2015-2020
  • Table 6: Segment level analysis by category, 2015
  • Table 7: Average price per kg comparison by categories
  • Table 8: Leading retailers
  • Table 9: Leading brands by segments, 2015
  • Table 10: Leading brands by category, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Foodservice transactions by sectors, profit and cost, 2015
  • Figure 3: Market volume analysis, 2010-2020
  • Figure 4: Consumers purchase behavior - Tra
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