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市場調查報告書

消費者、市場趨勢的考察:土耳其的已調理食品市場

Consumer and Market Insights: Prepared Meals in Turkey

出版商 Canadean 商品編碼 321611
出版日期 內容資訊 英文 52 Pages
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消費者、市場趨勢的考察:土耳其的已調理食品市場 Consumer and Market Insights: Prepared Meals in Turkey
出版日期: 2016年10月31日 內容資訊: 英文 52 Pages
簡介

土耳其年輕忙碌的都市區消費者,尋求能節約時間且便利性高的食品,據信將導致國內已調理食品市場中期性(今後5年)的市場成長。食品服務商店的單價上升也有幫助,土耳其的消費者在家吃飯的趨勢擴展,預計那促使已調理食品市場更為成長。再加上傳統的家庭結構持續變化,小型尺寸商品的市場機會擴大。由於雙職家庭增加,兒童相關的烹調時間短即可食用的商品動向出現。

本報告提供土耳其的已調理食品市場相關分析、市場整體情形和包裝趨勢、零售環境、自有品牌趨勢、今後5年變化的方向性及影響要素(消費者意願的變化、新商品開發的案例等)、相關企業的策略性建議的內容彙整,為您概述為以下內容。

目錄

  • 該國背景情況
  • 市場概要
  • 零售環境及主要的流通管道
  • 包裝
  • 各企業及自有品牌的佔有率
  • 消費者趨勢
  • 新產品發展的案例
  • 附錄

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: CS3564MF

Summary

A stable economical growth and a large base of young population is driving the growth of the Turkish Prepared Meals market. The market is being led by the Ready Meals category while the Meal Kits category is forecast to register the fastest growth in both value and volume terms during 2015-2020. Hypermarkets and Supermarkets accounts for the highest share of distribution of Prepared Meals in the country. Yildiz Holding A.S and Yasar Holding A.S. are the leading players in the market.

Key Findings

  • The Ready Meals category has the highest volume share in the overall Prepared Meals market in Turkey.
  • Hypermarkets and Supermarkets is the leading distribution channel across all categories in the Turkish Prepared Meals market.
  • The Pizza category witnessed the highest private label penetration in Turkey's Prepared Meals market .
  • The use of Rigid Plastics is forecast to register fastest growth among packaging materials during 2015-2020.

Canadean's Consumer and Market Insights report on the Prepared Meals market in Turkey provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for Meal Kits, Pizza, and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • Leading players: Market share of brands brands and private labels, including private label growth analysis from 2012-2015
  • Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal and others; container data for: Tub, Tray, Bag/Sachet, Pouch and others

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table of Contents

Introduction

  • Report Scope

Country Context

  • Macroeconomic indicators - GDP Per Capita, Population, Consumer Price Index and Age Profile
  • Retail and foodservice figures - Key Takeaways

Market Overview

  • Value and volume analysis for the Turkish Prepared Meals market
  • Impact of exchange rate fluctuations on the Turkish Prepared Meals market
  • Degree of trade up/down in the Turkish Prepared Meals market
  • Volume analysis by category
  • Market value and growth rates, by category
  • Historic and forecast value analysis by category
  • Winners and losers by categories with change in market share
  • Segment share in a category (value terms) and change in market share
  • Average category level pricing

Retail Landscape and Key Distribution Channels

  • Leading retailers in the Turkish Food market
  • Leading distribution channels (value terms) in the Turkish Prepared Meals market
  • Leading distribution channels (value terms) by category

Competitive Landscape

  • Market share of leading brands (in value and volume terms) by category and segment
  • Penetration of private label by category in the Turkish Prepared Meals market
  • Private label growth (in value terms) compared to brands

Packaging

  • Prepared Meals market by type of packaging material/container (in volume terms)
  • Prepared Meals market by type of packaging closure/outer (in volume terms)
  • Prepared Meals market by type of packaging, forecast (in volume terms)

Appendix

  • Country context
  • Category value and volume data
  • Sector overview
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Methodology
  • About Canadean
  • Disclaimer

List of Tables

  • Table 1: Country Indicators - overall food value and volume, 2015
  • Table 2: Market value analysis in TRY and US$, 2010-2020
  • Table 3: Market volume growth analysis, 2010-2020
  • Table 4: Exchange rate fluctuations: US$ to TRY
  • Table 5: Market volume growth, by category, 2015-2020
  • Table 6: Segment level analysis by category, 2015
  • Table 7: Average price per kg comparison by categories
  • Table 8: Leading retailers
  • Table 9: Leading brands by segments, 2015
  • Table 10: Leading brands by category, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Foodservice transactions by sectors, profit and cost, 2015
  • Figure 3: Market volume analysis, 2010-2020
  • Figure 4: Consumers purchase behavior - Tra
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