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市場調查報告書

消費者、市場趨勢的考察:日本的已調理食品市場未來趨勢

Consumer and Market Insights: Prepared Meals Market in Japan to 2018

出版商 Canadean 商品編碼 321610
出版日期 內容資訊 英文 51 Pages
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消費者、市場趨勢的考察:日本的已調理食品市場未來趨勢 Consumer and Market Insights: Prepared Meals Market in Japan to 2018
出版日期: 2014年12月23日 內容資訊: 英文 51 Pages
簡介

日本為生活便利性高的國家,也是亞洲最大的已調理食品市場。各部門中,調理食品佔最大的佔有率,預計今後也將更進一步增加。另一方面,隨著出生率低和老年層消費者的增加,需要開發、銷售滿足老年人需求的商品。還有隨健康意識的擴展,消費者尋求低脂肪、天然食材的商品。

本報告提供日本的已調理食品市場相關分析、市場整體情形和包裝趨勢、零售環境、自有品牌趨勢、今後5年變化的方向性及影響要素(消費者意願的變化、新商品開發的案例等)、相關企業的策略性建議的內容彙整,為您概述為以下內容。

目錄

  • 該國背景情況
  • 市場概要
  • 零售環境及主要的流通管道
  • 包裝
  • 各企業及自有品牌的佔有率
  • 消費者趨勢
  • 新產品發展的案例
  • 附錄
目錄
Product Code: CS1597MF

Summary

This report brings together market data to provide a comprehensive brief of the Prepared Meals sector in Japan. This allows for the rapid identification of key growth opportunities across major Prepared Meals categories and their packaging.

Key Findings

  • Japan is one of the largest markets for Prepared Meals in Asia and will register moderate sales growth during 2013-2018.
  • Ready Meals is the largest category by value and volume, and dominates the market sales of Prepared Meals.
  • Busy Lives and Indulgence are the leading trends that drive sales in the Prepared Meals market in Japan.
  • Rigid Plastics is the most commonly used packaging material in Japan's Prepared Meals market.
  • Rising health concerns will influence consumers to purchase low calorie products.

Japan, known for its convenience living, is one of the largest markets for Prepared Meals in Asia. Ready Meals is the largest category by value and volume sales and is forecast to register the fastest growth during 2013-2018. Declining birth rates and rising numbers of elderly consumers means manufacturers will have to launch products that cater to the needs of the older population. Rising health concerns will lead consumers to seek out products that are low in fat and made with natural ingredients.

Reasons To Buy

This overview of the consumer and market dynamics of the Japanese Prepared Meals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

Table of Contents

  • Country Context
  • Market Overview
  • Retail Landscape and Key Distribution Channels
  • Packaging
  • Company and Private Label Share
  • Consumer Trends
  • Examples of New Product Development
  • Appendix
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