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市場調查報告書

消費者、市場趨勢的考察:俄羅斯的護膚用品市場

Consumer and Market Insights: Skincare Market in Russia

出版商 Canadean 商品編碼 321083
出版日期 內容資訊 英文 105 Pages
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消費者、市場趨勢的考察:俄羅斯的護膚用品市場 Consumer and Market Insights: Skincare Market in Russia
出版日期: 2014年12月16日 內容資訊: 英文 105 Pages
簡介

俄羅斯是全球有數的護膚用品市場。特別是女性和中年人,護膚產品的年度使用頻率最高。另一方面,從10幾歲後半到20多歲的消費者,有購買符合自己年齡需求的護膚用品的趨勢。還有男性的情況,購買「物有所值感」商品的趨勢比女性強。消費者結合生活方式和氣候、皮膚種類等因素,相信今後也會尋求個別對應的產品。

本報告提供俄羅斯的護膚用品市場相關分析,市場規模和消費者的人口結構模式,與促進消費相連的消費者主要趨勢,配合消費者需求的產品開發狀況,相關企業的策略性建議的內容彙整,為您概述為以下內容。

目錄

  • 簡介
  • 市場概要
  • 零售業者與包裝
  • 各人口階層(世代)的消費模式
  • 消費者趨勢分析
  • 革新的案例
  • 應該取行動
  • 附錄
目錄
Product Code: CT0022IS

Summary

Consumer and Market Insights: Skincare Market in Russia provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

  • The Russian Skincare market is one of the largest in the world
  • Women and Mid-Lifers enjoy the most Skincare occasions in Russia on an annual basis
  • Tweens & Early Teens are most likely to look for Skincare products suited to age-related needs
  • Men are more likely to seek out better value for money Skincare product than women
  • Consumers will continue to look for individualized products based on factors such as lifestyle, climate, and skin type

Consumer and Market Insights: Skincare Market in Russia identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

  • Key consumer demographic groups driving consumption within the Russian market. The figures showcase the number of times consumers of specific ages and gender consume Skincare, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
  • A study of market value and volumes over 2008-2018 for Russia, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the next five years
  • The degree of influence that the 20 key consumer trends identified by Canadean have on Skincare consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
  • Insight into the implications behind the data, and analysis of how the needs of customers will evolve in the short-to-medium term future
  • Examples of international and Russia-specific product innovation, targeting key consumer needs

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Russian Skincare consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Skincare sector. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

  • Introduction
  • Market overview
  • Retailer and packaging
  • Demographic cohort consumption patterns
  • Consumer trend analysis
  • Innovation examples
  • Actions
  • Appendix
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